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Credential of Digital Innovation and Strategy | HBS Online
Course – 6 Modules Digital Marketing Strategy Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic business environment. Highlights Asmita Dubey, L'Oreal CMO Complexities of the Funnel and Paid View Details
- 25 Feb 2020
- Research & Ideas
For Migrant Workers, Homesickness Can Reduce Productivity
more productive.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: FatCamera] Related Reading How Companies Benefit When Employees Work... View Details
Keywords: by Kristen Senz
- 25 Apr 2019
- Research & Ideas
Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People
you’ll be talking amongst yourselves.” About the Author Danielle Kost is senior editor at HBS Working Knowledge. [Image: ColobusYeti] Related Reading: Professional Networking Makes People Feel Dirty How Entrepreneurs Can Turn Lead Into... View Details
Keywords: by Danielle Kost
- 03 Nov 2016
- Op-Ed
Forget About Making College Affordable; Make it a Good Investment
The August 2016 cover of Consumer Reports featured a striking quote by a 32-year-old nurse with $152,000 in student loans: “I kind of ruined my life by going to college.” While obviously an extreme case, her plight offered merely the latest example of View Details
- Web
Buy Now, Pay Later: The Secondary Credit Market
people in industrializing societies to get themselves into debt. At the same time, waged employment in booming nineteenth-century cities created a class of borrowers who lacked the social networks necessary for older types of neighborly credit View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social View Details
Keywords: by Michael Blanding
- 01 Mar 2004
- News
New Horizons for Iraq
Mark T. Kimmitt (MBA ’84), Deputy Director for Operations for the Coalition Provisional Authority (CPA) and Dan S. Senor (MBA ’01), a Senior Advisor to the CPA and spokesman for CPA chief Paul Bremer, at one of their frequent CPA media... View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
curiosity and passable trust that enables them to connect and share knowledge. Paradoxically, the very non-work related content that attracts users to social media and shapes passable trust can become a... View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
activities can be located inside a firm or across firm boundaries. In the latter case, activities may involve customers, suppliers, partners, or other stakeholders. Accompanying the physical value chain is a related information value... View Details
Keywords: by Lynda M. Applegate
- 29 Apr 2019
- Research & Ideas
Is the Digital Age Making Us Petty?
with one another.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: glebchik] Related Reading: When Negotiating a Price, Never Bid... View Details
Keywords: by Kristen Senz
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
mergers to reduce competition.” MacKay says. “That’s not something the antitrust authorities typically engage with, but maybe that’s something that we should be concerned about.” About the Author Kristen Senz is a writer and social media... View Details
- Web
Video Management Policy | About
signed a policy establishing acceptable use of the video management system. Information Technology – Desktop support personnel have access to one camera for viewing the main lobby to identify awaiting walk-up customers. Media Services –... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
now at a level of reasonable safety to open up. Much media attention has been paid to easing restrictions—basically increasing the available supply of offices, restaurants, colleges, stores, and factories. “Will shoppers, diners,... View Details
- 22 Dec 2009
- First Look
First Look: Dec. 22
Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social View Details
Keywords: Martha Lagace
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
Jim Aisner, Director of Media Relations at Harvard Business School. Jim Aisner: With me today is Harvard Business School professor Joseph Bower, an expert on corporate strategy and leadership. His most... View Details
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
social connection by taking a real lunch break. For example, take a Zoom yoga class with a friend, or check in with a mentor/mentee, or enjoy tuna melts with your family downstairs. Finally, go untouchable from all news media and social... View Details
Keywords: Margie Kelley