Publications

September 2015
Case

Deflategate and the National Football League

By: Marco Iansiti and Christine Snively

On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air... View Details

Keywords: ＂Deflategate＂; Analytics; National Football League; NFLPA; Roger Goodell; Tom Brady; Operations; United States

16 Jan 2018
News

Facebook, BlackRock, and the Case for Purpose-Driven Companies

07 Oct 2016
News

The Real Problem Facing Women- and Minority-Owned Tech Startups

May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

15 Oct 2016
News

Political dysfunction, economic progress and James Buchanan

June 2020
Background Note

Customer Management Dynamics and Cohort Analysis

By: Elie Ofek, Barak Libai and Eitan Muller

The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details

Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain

04 May 2012
Working Paper Summaries

No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events

Keywords: by Jiao Luo, Stephan Meier & Felix Oberholzer-Gee

2020
Working Paper

Bankruptcy and the COVID-19 Crisis

By: Jialan Wang, Jeyul Yang, Benjamin Iverson and Raymond Kluender

We examine the impact of the COVID-19 economic crisis on business and consumer bankruptcies in the United States using real-time data on the universe of filings. Historically, bankruptcies have closely tracked the business cycle and contemporaneous unemployment rates.... View Details

Keywords: Bankruptcy; Financial Distress; COVID-19; Insolvency and Bankruptcy; Financial Crisis; Health Pandemics; United States

SSRN

Read Now

12 PM – 1 PM EST, 16 Feb 2017
Webinars: Trending@HBS

Grown and Flown: Parenting Through the High School Years

High school is a time of dynamic growth for kids who enter in 9th grade with one foot still in childhood and graduate four years later, well on their way to adulthood. But teens are not the only ones in a family who are changing. Adults, too, must learn to adapt to the... View Details

16 Apr 2009
Working Paper Summaries

Phenomenological Assumptions and Knowledge Dissemination within Organizational Studies

Keywords: by Corinne Bendersky & Kathleen L. McGinn

2012
Working Paper

Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions

By: Geoffrey Jones

This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details

Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Asia; Europe; Latin America; Middle East; North and Central America

Read Now

28 Oct 2013
News

Case Study: The Nuts and Bolts of Nightlife

01 Jun 2004
News

Runner-Up and Lovin’ It

told Greta Van Susteren of Fox News (April 16, 2004). “I’ll be doing endorsements, book deals, et cetera.” He’s also planning to launch a media company and looking to raise $5 to $20 million for the start-up... View Details

Keywords: The Apprentice; Corporate Services

May 2018 (Revised February 2020)
Case

Jason Blum's Blumhouse Productions

By: Anita Elberse

In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to... View Details

Keywords: Sean Silverthorne

23 Oct 2024
HBS Seminar

Rosa Ferrer, University of Pompeu Fabra and BSE

2011
Chapter

Clusters and Competitiveness: Porter's Contribution

By: Christian H.M. Ketels

While clusters have been known to exist at least since the days of Marshall, Michael Porter's work, first in The Competitive Advantage of Nations (Porter, 1990) and then in On Competition (originally published in 1998; updated edition in Porter, 2008), has undoubtedly... View Details

Keywords: Development Economics; Framework; Policy; Industry Clusters; Practice; Competitive Advantage