Marketing Partnerships - Publications - Faculty & Research

20 May 2013
Research & Ideas

The Long-Term Fix to US Competitiveness

beginning of the Industrial Age that the advent of mass production would mean there would be no jobs for the vast majority of the population, but we reinvested and gained productivity and expanded the economy." Innovation has driven the country's strength in world... View Details

Keywords: by Stephanie Schorow & Harvard Gazette

October 2005
Case

Saskatchewan Wheat Pool 2005

By: Ray A. Goldberg and Mary L. Shelman

CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details

Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada

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21 Apr 2009
First Look

First Look: April 21, 2009

partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but the View Details

Keywords: Martha Lagace

August 2009 (Revised August 2009)
Case

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, G.A. Donovan and YiKwan Chu

Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Organizational Design; Business and Stakeholder Relations; Partners and Partnerships; Non-Governmental Organizations; Food and Beverage Industry; China

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29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be the likely winner here” There is... View Details

Keywords: by Dina Gerdeman; Health; Technology

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

Lauder-Železný saga is notable for several reasons. First, it's a cautionary tale for managers about an expropriation in an emerging market where the value of an entity can be diverted to insiders. In this case, the "tunneling"... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and services to automate other parts... View Details

Keywords: Dina Gerdeman

12 Nov 2001
Research & Ideas

Facing the New World Order

competitiveness. We also include a number of special chapters focusing, among other things, on environmental regulations and competitiveness, a paper that was authored by Professor Porter and Professor Daniel Esty on innovation and also on labor View Details

Keywords: by Staff

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details

Keywords: Dina Gerdeman

08 May 2012
First Look

First Look: May 8

detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological and market... View Details

Keywords: Carmen Nobel

10 Jun 2008
First Look

First Look: June 10, 2008

governance, voluntary public-private partnerships and self-regulation programs have proliferated. However, because few have been subjected to robust evaluation, little is known about whether these innovative approaches are achieving their... View Details

Keywords: Martha Lagace

03 Jun 2008
First Look

First Look: June 3, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to... View Details

Keywords: Martha Lagace

September 2017
Teaching Note

Dick's Sporting Goods

By: Jose B. Alvarez and Matthew G. Preble

This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details

Citation

February 2017
Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble

Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details

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Educators

31 May 2016
HBS Case

Who Owns Space?

case entitled Blue Origin, NASA, and New Space, which he uses as part of his course in the MBA elective curriculum, The Role of Government in Market Economies. In that course, Weinzierl and his students investigate when and how government... View Details

Keywords: Re: Matthew C. Weinzierl; Aerospace

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

organizations to strategies built on partnerships to accomplish both their individual and their newly shared goals. A similar incongruity seemed to exist between Reading Is Fundamental (RIF) and Visa International. RIF is a national... View Details

Keywords: by James Austin

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

high-growth companies, those with the greatest potential to create jobs. One challenge: geographic gaps across the United States. "Despite the fact that America has a very robust market for risk capital, about 70 percent of the... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

13 Apr 2010
First Look

First Look: April 13

evolved from the original vision of Lewis and Hutchinson to radically transform the construction industry to a go-to-market partnership model using the real estate as a "showroom" for evolving sustainable urban technology—a $3... View Details

Keywords: Martha Lagace

24 Apr 2012
First Look

First Look: April 24

models, and partnerships involved in eight early "ecocity" projects to begin to identify success factors in this emerging industry. Ecocities, for the most part, are viewed as a means of mitigating threats to the natural... View Details

Keywords: Carmen Nobel

August 2009
Case

Bank of America Sports Sponsorship

By: Stephen A. Greyser and John L. Teopaco

A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment. View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions; Partners and Partnerships; Management Analysis, Tools, and Techniques; Performance Evaluation; Financing and Loans; Marketing Strategy; Sports Industry

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