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- All HBS Web (552)
- Faculty Publications (125)
- 10 Mar 2015
- First Look
First Look: March 10
Case 715-022 HEINEKEN-Brewing a Better World The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely... View Details
Keywords: Carmen Nobel
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
sit back and let business decide what is best. This might prove to be a wise approach. Governments have a mixed track record when it comes to encouraging investment in specific technologies. Different countries are taking very different... View Details
- Web
Research in Black and White | Baker Library
life in the laboratory. “Today is an ‘Oh be joyful day,’ at least in contrast to yesterday,” she wrote to Land, “The production mix is . . . promising.” (16) Test photographs, Meroe Morse to Edwin Land, SX-70 Laboratory, Friday, July 21,... View Details
- 18 Feb 2015
- First Look
First Look: February 18
and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage ideas, which restricts... View Details
Keywords: Sean Silverthorne
- 28 May 2019
- News
Case Study: Building the Base
potential subscribers,” he says. The Question: News Bling has been focused on growing its audience, believing it would need to reach at least 50,000 to confirm market fit. Without any paid advertising, the subscriber base has reached... View Details
- 01 Mar 2009
- News
Damon Silvers
policymaker in Europe last week, and he confirmed the Japanese auto industry’s belief that its supply chain in the United States would be disrupted should the three automakers fail. That’s because key suppliers are dependent on having a View Details
- 01 Dec 2000
- News
Vivek Ranadivé
a $15 billion market cap and a $300 million revenue run rate per year, TIBCO is one of the fastest-growing software companies ever. Like any corporate executive, Ranadivé is concerned with the dollars-and-cents valuation of his company... View Details
- 13 Apr 2010
- First Look
First Look: April 13
balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity... View Details
Keywords: Martha Lagace
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
January 2017 Review of Financial Studies Being Surprised by the Unsurprising: Earnings Seasonality and Stock Returns By: Chang, Tom Y., Samuel M. Hartzmark, David H. Solomon, and Eugene F. Soltes Abstract—We present evidence consistent with View Details
Keywords: Sean Silverthorne
- 28 Jul 2015
- First Look
First Look: July 28, 2015
and opportunities for foreign luxury brands like Jimmy Choo to launch in China and contemplates different marketing mix possibilities. Purchase this case:... View Details
Keywords: Carmen Nobel
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
percent over the 2002-2007 period. Since 2000, the annual release of new albums has more than doubled, and worldwide feature film production since 2003 is up by more than 30 percent. How markets for complementary goods (such as concerts,... View Details
Keywords: Re: Multiple Faculty
- 28 Mar 2018
- Blog Post
Event Planning for Recruiting Success - Part 1
positive buzz among students bring a mix of both senior and junior personnel to their event and provide information that is not otherwise available on the company website about company culture, day to day responsibilities, career paths,... View Details
Keywords: All Industries
- 29 Apr 2014
- First Look
First Look: April 29
Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
- 01 Jun 1996
- News
Keepers of the Flame
world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details
Keywords: Garry Emmons
- 01 Jun 2010
- News
$how Me the Money
Baker: With a strong belief in change within the system, working to reduce corruption so that free markets will function better, to the benefit of rich and poor nations alike. Photos by Katherine Lambert Corruption. Said slowly, even the... View Details
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
fronts. He persuaded Melvin Copeland, a noted marketing professor, to change his planned textbook to a collection of business "problems." Published in September 1920, it became the first business casebook. Donham also... View Details
Keywords: by David A. Garvin
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
long-run competitive advantage.— Forest L. Reinhardt One method managers try is to differentiate their products, environmentally speaking, and transfer the additional costs to customers. Star-Kist Foods, a Heinz company, tried this with View Details
Keywords: by Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
because their market power allows them to charge higher service fees than domestic banks. Download the paper: http://www.hbs.edu/research/pdf/05-025.pdf Cases & Course MaterialsThe Armstrong Investigation Harvard Business School... View Details
Keywords: Martha Lagace
- Profile
Omowale Casselle
expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer) has the right sample... View Details