Publications

August 1992
Case

Otis Pacific Asia Operations (A): National Challenges

By: Michael Y. Yoshino

Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details

Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong

December 1985 (Revised October 1986)
Case

J.C. Penney (A)

An assistant treasurer at J.C. Penney is looking at various alternatives for financing the company's $2.5 billion store expansion and modernization program. The case provides a listing of different ways/capital markets issues to obtain this financing. Designed to be... View Details

Keywords: Organizational Change and Adaptation; Expansion; Capital Markets; Financing and Loans; Retail Industry; United States

29 Oct 2013
First Look

First Look: October 29

the consumer coffee market and on existing coffee mugs is provided. To assist students in this task, they are presented with an approach employed by the design firm RKS and which has been called... View Details

Keywords: Sean Silverthorne

25 Jan 2016
Working Paper Summaries

Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

Keywords: by Benjamin G. Edelman, Michael Luca & Daniel Svirsky; Tourism; Travel; Technology

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

Apr 12 2018
Interview

The Path to High-Performance Sales

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

Source: Geber86 When a worker struggles to meet the demands of a particular position, the problem may not be with the employee—maybe it’s the job’s design that is wrong. A poorly designed job can work... View Details

Keywords: by Dina Gerdeman

March 1994
Case

Fremont Financial Corporation (B)

Fremont has a third option to finance its loan portfolio, which involves securitizing and selling the small-business loans into the capital markets. Emphasizes asymmetric information and moral hazard problems involved in designing an asset securitization. When used in... View Details

Keywords: Capital Markets; Financial Markets; Corporate Finance; Financial Services Industry

2018
Working Paper

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

By: Tomomichi Amano and Hiroshi Ohashi

In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details

Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy

SSRN

Read Now

Research Summary

Internet Auctions for Close Substitutes

(with Eric Budish)

This is mainly an experimental project where we compare many auction designs in a market for close substitutes. We hypothesize some information will not get to market if there is sequential bidding and/or a hard close, and that this will... View Details

26 Apr 2023
In Practice

Is AI Coming for Your Job?

represent. Ayelet Israeli is the Marvin Bower Associate Professor in the Marketing Unit and cofounder of the Customer Intelligence Lab at the Digital, Data, and Design (D) Institute at HBS. Iavor Bojinov:... View Details

Keywords: by Kristen Senz; Technology

March 1990 (Revised May 1993)
Case

Pennzoil Co.

Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration),... View Details

Keywords: Decision Choices and Conditions; Competitive Advantage; Consumer Products Industry; Energy Industry

June 2025
Simulation

Travelogo: Customer Segmentation

By: Eva Ascarza and Noah Ahmadi

This interactive tool is designed to enhance engagement with the Travelogo: Understanding Customer Journeys case by allowing the student to explore the company's data. Through this tool, the student can examine the variables used for segmentation, analyze the resulting... View Details

Keywords: Algorithmic Decision Making; Simulation; Marketing Strategy; Customer Focus and Relationships; Analytics and Data Science; Segmentation

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

January 1991
Case

Volkswagen of America: Audi 5000 (A)

By: Stephen A. Greyser

Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States

Find at Harvard

March 2011
Module Note

Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

By: David J. Collis

This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details

Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation

August 1983 (Revised March 2011)
Supplement

Honda (B)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details

Keywords: Management; Business History; Auto Industry; Japan; United States

26 Feb 2025
News

Know Your HBS Staff: Avital Brodski

April 2020
Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America