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Show Results For
- All HBS Web
(18,236)
- People (25)
- News (3,410)
- Research (12,511)
- Events (103)
- Multimedia (282)
- Faculty Publications (10,410)
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- 28 Aug 2010
- News
Why we're all marketers now
- October 2016
- Case
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)
By: Joshua Margolis, Amram Migdal and Kerry Herman
The case addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of Minister of Communications Moshe Kahlon in 2009-2010. The case highlights the challenges faced by a politician attempting to institute... View Details
Keywords: Market Reform; Political Leadership; Industry Regulation; Regulatory Reforms; Economic Sectors; Private Sector; Public Sector; Ethics; Values and Beliefs; Geopolitical Units; Country; Geography; Government Administration; Government Legislation; Business History; Leadership Style; Leading Change; Market Design; Market Participation; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Telecommunications Industry; Communications Industry; Public Administration Industry; Israel
Margolis, Joshua, Amram Migdal, and Kerry Herman. "Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)." Harvard Business School Case 417-017, October 2016.
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- Research Summary
Financial Markets and Corporate Governance
By: Dwight B. Crane
Corporate scandals beginning in the late 1990s focused renewed attention on corporate governance, but significant cracks in the governance system also contributed to recent problems. Deregulation and growth of financial markets, as well as changes in the competitive... View Details
- January 2007 (Revised December 2007)
- Case
PSI: Social Marketing Clean Water
By: V. Kasturi Rangan, Nava Ashraf and Marie Bell
Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details
Keywords: Investment Funds; Health Care and Treatment; Social Marketing; Natural Environment; Social Enterprise; Business Strategy
Rangan, V. Kasturi, Nava Ashraf, and Marie Bell. "PSI: Social Marketing Clean Water." Harvard Business School Case 507-052, January 2007. (Revised December 2007.) (Request a courtesy copy.)
- 20 Sep 2011
- News
Filling "Institutional Voids" in Emerging Markets
- September 1997 (Revised October 2001)
- Case
efficient market services: August 1993 (A)
By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
Gompers, Paul A., and Jeffrey A. Farrell. "efficient market services: August 1993 (A)." Harvard Business School Case 298-009, September 1997. (Revised October 2001.)
- October 1978
- Background Note
A Note on Consumer Market Segmentation
Introductory note on the concept of market segmentation and its processes. View Details
Urban, Christine D. "A Note on Consumer Market Segmentation." Harvard Business School Background Note 579-055, October 1978.
- August 2005 (Revised March 2024)
- Background Note
Spotting Institutional Voids in Emerging Markets
By: Tarun Khanna and Krishna Palepu
With the demise of communism, many countries in the world are striving to build their economic activity around markets and to participate in free trade arrangements, such as the World Trade Organization (WTO), European Union (EU), and North American Free Trade... View Details
Keywords: Emerging Markets
Khanna, Tarun, and Krishna Palepu. "Spotting Institutional Voids in Emerging Markets." Harvard Business School Background Note 106-014, August 2005. (Revised March 2024.)
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
- August 2007 (Revised April 2008)
- Teaching Note
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
- July 1987 (Revised January 1993)
- Background Note
Legal Restrictions on Marketing Management, Introduction
Reviews several key areas in the marketing manager's legal environment and is organized around the marketing mix variables. In the pricing section it covers price fixing, resale price maintenance, discriminatory pricing, and predatory pricing. In the distribution... View Details
Kaufmann, Patrick J. "Legal Restrictions on Marketing Management, Introduction." Harvard Business School Background Note 588-009, July 1987. (Revised January 1993.)
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- Spring 2016
- Article
Risk Neglect in Equity Markets
By: Malcolm Baker
The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have cumulatively fallen short of the returns on low-risk stocks, during a period when the equity market... View Details
Baker, Malcolm. "Risk Neglect in Equity Markets." Journal of Portfolio Management 42, no. 3 (Spring 2016): 12–25.
- May 2010
- Article
Aggregate Market Reaction to Earnings Announcements
By: William Cready and Umit G Gurun
This analysis identifies a distinct immediate announcement period negative relation between earnings announcement surprises and aggregate market returns. Such a relation implies that market participants use earnings information in forming expectations about expected... View Details
Cready, William, and Umit G Gurun. "Aggregate Market Reaction to Earnings Announcements." Journal of Accounting Research 48, no. 2 (May 2010): 289–334.
- June 1994
- Background Note
Scope and Challenge of Business-to-Business Marketing
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
- Article
Brand Values and Capital Market Valuation
By: Mary Barth, Michael B. Clement, George Foster and Ron Kasznik
Brand value estimates are significantly positively related to prices and returns, incremental to accounting variables. Questionable brand value estimate reliability underlies lack of financial statement recognition for brands. Findings suggest estimates are relevant... View Details
Barth, Mary, Michael B. Clement, George Foster, and Ron Kasznik. "Brand Values and Capital Market Valuation." Review of Accounting Studies 3, nos. 1-2 (1998): 41–68.