Publications

2005
Book

Customer Equity Management

By: Roland T Rust, Katherine N Lemon and Das Narayandas

Keywords: Customers; Equity; Management

17 Apr 2019
Research & Ideas

How Managers Stifle Creativity

breakthroughs in an Academy of Management Discoveries article, Creativity, Artificial Intelligence, and a World of Surprises. "Your immediate manager plays a huge role in establishing your work... View Details

Keywords: by Danielle Kost

Article

Managing Multi-Site Nonprofits

By: Allen Grossman and V. Kasturi Rangan

Keywords: Nonprofit Organizations; Management

Research Summary

The Process of Managing Business Transformation

By: Richard L. Nolan

Richard L. Nolan is examining the process of business transformation, which he characterizes as the creative destruction of industrial economy management principles and the evolution of a set of workable management principles for the information economy. According to... View Details

January 1996
Case

Managing Xerox's Multinational Development Center (Abridged)

Describes a manager's role in developing a staff group responsible for enhancing the efficiency of Xerox's worldwide logistics and inventory management systems. Illustrates a range of management strategies for upward and lateral influence in a complex organizational... View Details

Keywords: Multinational Firms and Management; Personal Development and Career; Consumer Products Industry; Technology Industry

Educators

September 1989
Case

Navistar: Managing Change

Describes 15 years of change at Navistar. Highlights changes in strategy, name, products, services, size, human resources policies, and programs. Underscores the brisk pace and scope of changes. Students are asked to categorize the types of change, evaluate them, and... View Details

Keywords: Organizational Change and Adaptation; Change Management

Educators

June 2004 (Revised June 2006)
Supplement

Vertex Pharmaceuticals: R&D Portfolio Management (A)

By: Gary P. Pisano, Lee Fleming and Eli Strick

Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will... View Details

Keywords: Research and Development; Investment Portfolio; Pharmaceutical Industry

November 2010 (Revised October 2012)
Module Note

Global Strategic Management

By: Jordan Siegel

This module note provides introduction to the field of global strategic management/international business. View Details

Keywords: Globalization; Global Strategy; Globalized Firms and Management

Fast Answer

Managing Global Operations

management worldwide. Frost & Sullivan Reports on industry research, growing opportunities, market trends encompassing various tech related fields. Topics covered, e.g., workforce solutions or workforce automation and... View Details

03 May 2023
News

Managing Through Crisis

07 Jan 2013
News

Culture Changers: Managing High-Impact Entrepreneurs

March 1989 (Revised September 1995)
Background Note

Management Support Systems

By: Lynda M. Applegate

Provides a technical overview of executive information systems. View Details

Keywords: Management Systems

October 1999
Case

Bedrock Management Company

By: William A. Sahlman, Curtis E. Large and Matthew C. Lieb

Keywords: Management

April 2003
Article

Reinventing Yesterday's Managers

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Management

01 Jun 2000
News

Managing the Map

Celera completed its "rough draft" of the genome first. Whatever the outcome of the genome's public-private ownership squabble, managing an organization in this fast-paced, highly specialized environment presents several unusual... View Details

Keywords: Peter K. Jacobs

03 Nov 2016
News

You’re Fired: Managing Gray-Area Decisions

2000
Book

Managing Radical Change

By: Sumantra Ghoshal, Gita Piramal and Christopher A. Bartlett

Keywords: Change Management