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  • Web

Marketing - Faculty & Research

future. Recent Publications Transformative Social Impact: Health Leads (B) By: V. Kasturi Rangan and Sarah Appleby April 2025 | Supplement | Faculty Research Pre-abstract: Instructors should consider the timing of View Details
  • March 1998
  • Case

Bumper Acquisition (A1), A: Confidential Information for Thermo-Impact, Inc.

By: James K. Sebenius and David T. Kotchen
Located in Mundelein, IL, Thermo-Impact, Inc. is a rapidly growing, private firm that manufactures automotive bumpers. In 1995, a number of large automotive supply companies and a private equity investment firm offer to buy Thermo-Impact. The cases in this series focus... View Details
Keywords: Private Equity; Valuation; Negotiation Participants; Decision Making; Negotiation Process; Entrepreneurship; Negotiation Offer; Acquisition; Manufacturing Industry; Auto Industry; Illinois
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  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

Summing Up Does U.S. health care need more pull or push? There are clear symptoms that something is wrong with U.S. health care. In Edward Hare's words, "It's making us uncompetitive and turning us against each other." In this... View Details
Keywords: by Jim Heskett; Health
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that consumers all over the world... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 21 Oct 2013
  • Research & Ideas

Missing the Wave in Ship Transport

Like investing in a mansion when the real-estate market is at its peak, buying a dry bulk ship in a boom time is a terrible long-term investment, according to new research that predicts cycles in the shipping industry. The contrarian... View Details
Keywords: by Kim Girard; Transportation
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

Only about 10 percent of retailers use NFC readers, and at least one retailer—Best Buy—stopped using them because they were too expensive. Officials with both Best Buy and Walmart have said the retailers have no plans, at least right now,... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 31 Oct 2023
  • HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

expensing meals, however, one of your coworkers grabs fast food while working through lunches and dinners, but later buys a gift card at a grocery store to make up the difference. He argues the client has... View Details
Keywords: by Michael Blanding; Consulting
  • January 2021
  • Article

COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action

By: Kevin M. Kniffin, Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stephanie Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola, Connie R. Wanberg, Ashley V. Whillans, Michael P. Wilmot and Mark van Vugt
The impacts of COVID-19 on workers and workplaces across the globe have been dramatic. This broad review of prior research rooted in work and organizational psychology, and related fields, is intended to make sense of the implications for employees, teams, and work... View Details
Keywords: COVID-19; Work; Work From Home (WFH); Pandemics; Health Pandemics; Employees; Working Conditions; Organizational Change and Adaptation
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  • March 7, 2024
  • Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
Related
  • November 2020
  • Supplement

Valuing Celgene's CVR

By: Benjamin C. Esty and Daniel Fisher
When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details
Keywords: Mergers and Acquisitions; Value; Valuation; Judgments; Decision Making; Cash Flow; Financial Instruments; Cognition and Thinking; Pharmaceutical Industry; Biotechnology Industry; United States
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  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

the start-up movement about how best to organize and execute new ventures as “business experiments.” These lessons from the “start-up garage” enable established corporations to make progress on new ventures in a disciplined, fact-based... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2024
  • Research & Ideas

How Humans Outshine AI in Adapting to Change

is that we can do many things. We're pretty flexible. And this is, of course, of immense commercial value as well. Our research shows that a key ingredient that makes us flexible is having a notion of the ‘self,’ and we concretely show... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 29 Jun 2011
  • News

Reach for the next big thing, or die trying

  • 2008
  • Working Paper

Laws vs. Contracts: Legal Origins, Shareholder Protections, and Ownership Concentration in Brazil, 1890–1950

By: Aldo Musacchio
The early development of large multidivisional corporations in Latin America required much more than capable managers, new technologies, and large markets. Behind such corporations was a market for capital in which entrepreneurs had to attract investors to buy either... View Details
Keywords: Voting; Entrepreneurship; Investment; Governance Controls; Contracts; Laws and Statutes; Ownership Stake; Brazil
Related
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Marketplace was difficult for the small factories in mainland China because many knew little of fast-changing American consumer fashion tastes. SHEIN came to the rescue. SHEIN, which had never sold products in China, began to make its... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

in the retail industry, some shareholders claimed that the price was "grossly inadequate," making the decision whether to approve the transaction a difficult one for shareholders generally. Purchase this case:... View Details
Keywords: Martha Lagace
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

have held onto it since, or held on and added to your stake, you were making Option A–type choices. If you made the same investment in Microsoft at the same time but sold your stake in December 1999 and then reinvested your $6 million or... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • February 2009 (Revised December 2009)
  • Case

Merck: Global Health and Access to Medicines

By: V. Kasturi Rangan and Katharine Lee
The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social... View Details
Keywords: Globalized Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Poverty; Business Strategy; Pharmaceutical Industry
Related
  • Web

Faculty & Research - Entrepreneurship

B. Fuller , Kerry McKittrick, Nathalie Gazzaneo, Ariel Higuchi, Justine Gluck, Zoe Butler, Jack Porter and Malena Dailey More Research March–April 2025 Article Getting Value from Digital Technologies By: Frank Cespedes and Georg Krentzel Companies need digital... View Details
  • Web

Podcasts - Managing the Future of Work

frontline workers and promoting from within in a traditionally high-turnover business; meeting the needs of a diverse clientele with a diverse workforce; skills development; automation; and leveraging employee feedback. Beyond exit interviews: Knowing why workers quit... View Details