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Show Results For
- All HBS Web
(4,837)
- People (25)
- News (1,934)
- Research (2,151)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,527)
- February 2023
- Supplement
The Swatch Group (B): Omega X Swatch
By: Rohit Deshpandé and Daniela Beyersdorfer
In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland
Deshpandé, Rohit, and Daniela Beyersdorfer. "The Swatch Group (B): Omega X Swatch." Harvard Business School Supplement 523-077, February 2023.
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- September 2010 (Revised April 2015)
- Case
Taj Hotels, Resorts and Palaces
By: Rohit Deshpande and Mona Sinha
The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury... View Details
Keywords: Growth Management; Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Accommodations Industry; India
Deshpande, Rohit, and Mona Sinha. "Taj Hotels, Resorts and Palaces." Harvard Business School Case 511-039, September 2010. (Revised April 2015.)
- February 2001 (Revised June 2001)
- Case
Competitive Dynamics in Home Video Games (C): The Sega Genesis
Describes the launch of Sega's 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case. View Details
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (C): The Sega Genesis." Harvard Business School Case 701-093, February 2001. (Revised June 2001.)
- 14 Jul 2015
- News
Amazon’s Prime Opportunity
- March 2023
- Case
MrBeast: Building a YouTube Empire
By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details
Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry
Elberse, Anita, and Oliver Band. "MrBeast: Building a YouTube Empire." Harvard Business School Case 523-103, March 2023.
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
years as a time to experiment, to learn to launch something, but also to gain the skills on the operational side, and to expand my network. I was great at finance, I understood the healthcare market, but there was a lot of opportunity for... View Details
- April 2010
- Case
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details
Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
- November 2014
- Teaching Plan
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo
This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details
Keywords: Africa; Diageo; Nigeria; Kenya; Guiness; Sourcing; Supply Chain; Business Government Relations; Developing Markets; General Management; Agribusiness; Supply Chain Management; Business and Government Relations; Marketing; Developing Countries and Economies; Strategy; Food and Beverage Industry; Africa; Kenya; Nigeria; United Kingdom
Bell, David E., Damien P. McLoughlin, Mary Shelman, and Andrew Otazo. "Diageo: Innovating for Africa." Harvard Business School Teaching Plan 515-056, November 2014.
- March 2023 (Revised May 2023)
- Supplement
OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)
By: Linda A. Hill and Lydia Begag
In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details
Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta
Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)." Harvard Business School Supplement 423-075, March 2023. (Revised May 2023.)
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- February 1999
- Case
Crimson Solutions (A)
By: Marco Iansiti and Barbara Feinberg
Describes the design and launch of an Internet venture. Focuses on the drivers of the venture's scalability and adaptability. View Details
Iansiti, Marco, and Barbara Feinberg. "Crimson Solutions (A)." Harvard Business School Case 699-139, February 1999.
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
Before launching new products, entrepreneurs are often filled with doubt: Will their ideas successfully take off in the marketplace—or will they fall flat? To cut down on uncertainty, creators can post their inventions on platforms such... View Details
Keywords: by Michael Blanding
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- November 1991 (Revised June 1997)
- Case
Micom Caribe (A)
By: David M. Upton and Joshua D. Margolis
Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
- August 1996 (Revised November 2000)
- Case
Hewlett-Packard Co.'s Home Products Division in Europe (A)
By: Michael Y. Yoshino and Carin-Isabel Knoop
In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details
Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States
Yoshino, Michael Y., and Carin-Isabel Knoop. "Hewlett-Packard Co.'s Home Products Division in Europe (A)." Harvard Business School Case 397-001, August 1996. (Revised November 2000.)
- February 2011 (Revised November 2012)
- Case
PatientsLikeMe: An Online Community of Patients
By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)