Lamar Advertising Company - Publications - Faculty & Research

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

kinds of systems we see as being very effective, in that they're not intrusive…and the value you get back far outweighs the expense of clicks," he said. Eisenmann also asked participants if the advertising revenue model will... View Details

Keywords: by Julie Jette

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details

Keywords: by James Heskett

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

innovative thought leaders and companies who are transforming marketing. Hosted in Boston, at the nexus of the technology and advertising industry, FutureM is a weeklong extravaganza that will bring together... View Details

Keywords: by Jeffrey Bussgang; Advertising; Advertising

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

social media companies system from the platform. Unless regulatory or governance change happens, it’s hard to see what changes Facebook implements will solve the Pandora’s box of problems opened when it allowed View Details

Keywords: by George Riedel

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with... View Details

Keywords: by Michael Blanding; Energy

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

the ruse and know full well these prices are just guidelines. Unrepentant Perhaps for that reason, some companies have ended up in court several times, showing no signs of changing the practice. “When a retailer like Kohl’s gets sued over... View Details

Keywords: by Michael Blanding; Advertising; Advertising

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the View Details

Keywords: by Michael Blanding; Retail

24 Feb 2014
Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

the company's terms of service forbid content that "promotes discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group." Hosts are responsible for setting their own prices for the properties they View Details

Keywords: by Carmen Nobel; Advertising; Advertising; Advertising

28 Oct 2014
First Look

First Look: October 28

to do so. He has an offer from Havas, a leading global advertising company interested in acquiring V&S, which would give V&S access to unprecedented resources. However, Winsor and the V&S team... View Details

Keywords: Carmen Nobel

16 Feb 2004
Research & Ideas

Marketing Wine to the World

many consolidations in the past decade. Does the rapid consolidation of New World producers make profits at the cost of diversity? Should a beer company own a vineyard? A: The scope economies across the beer and wine businesses appear... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

13 Mar 2017
Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details

Keywords: by Carmen Nobel; Retail; Fashion

03 Mar 2014
Research & Ideas

Facebook’s Future

friends and acquaintances and reconnect with faces from the past. First college students, then Millennials, and soon after, their parents and grandparents were drawn in by the allure of this pioneering social network that effectively shrank the world down to a portable... View Details

Keywords: by Mikolaj Piskorski

17 Dec 2001
Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

Capital Partners. "A lot of noise has been eliminated. The people I deal with are true believers." His company is "not looking for quick flips. We're willing to roll up our sleeves." The growing field of photonics will... View Details

Keywords: by Julia Hanna

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

Citation

Educators

Purchase

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing View Details

Keywords: by Carmen Nobel; Advertising; Advertising

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

In fact, because it is no longer cool to be American, the price premium may even turn into a deficit, squeezing Brand America's profit margins. Q: What about the ability of U.S. companies to recruit talent and cultivate overseas partners?... View Details

Keywords: by Sean Silverthorne

20 Sep 2016
First Look

September 20, 2016

approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business... View Details

Keywords: Sean Silverthorne

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

gone. "You still see big companies like Spotify, but what's their source of power?" Asked Oberholzer-Gee. "Network effects. Now, we pair lots of ears with lots of advertisers and we create a different form... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details

Keywords: by Martha Lagace

Publications