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Show Results For
- All HBS Web
(969)
- News (180)
- Research (608)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
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- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
innovative thought leaders and companies who are transforming marketing. Hosted in Boston, at the nexus of the technology and advertising industry, FutureM is a weeklong extravaganza that will bring together... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
the company's terms of service forbid content that "promotes discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group." Hosts are responsible for setting their own prices for the properties they View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common... View Details
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
report to you succeed, I think it’s pretty hard to lead with anything other than humility and vulnerability.” Dfallah said, “I believe candor, humility and trust are core values for visionary companies ” Michael H. added, “For several... View Details
Keywords: by James Heskett
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
many consolidations in the past decade. Does the rapid consolidation of New World producers make profits at the cost of diversity? Should a beer company own a vineyard? A: The scope economies across the beer and wine businesses appear... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and... View Details
Keywords: Martha Lagace
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
kinds of systems we see as being very effective, in that they're not intrusive…and the value you get back far outweighs the expense of clicks," he said. Eisenmann also asked participants if the advertising revenue model will... View Details
Keywords: by Julie Jette
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
the ruse and know full well these prices are just guidelines. Unrepentant Perhaps for that reason, some companies have ended up in court several times, showing no signs of changing the practice. “When a retailer like Kohl’s gets sued over... View Details
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
- 28 Oct 2014
- First Look
First Look: October 28
to do so. He has an offer from Havas, a leading global advertising company interested in acquiring V&S, which would give V&S access to unprecedented resources. However, Winsor and the V&S team... View Details
Keywords: Carmen Nobel
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among... View Details
Keywords: Martha Lagace
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
Capital Partners. "A lot of noise has been eliminated. The people I deal with are true believers." His company is "not looking for quick flips. We're willing to roll up our sleeves." The growing field of photonics will... View Details
Keywords: by Julia Hanna
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
friends and acquaintances and reconnect with faces from the past. First college students, then Millennials, and soon after, their parents and grandparents were drawn in by the allure of this pioneering social network that effectively shrank the world down to a portable... View Details
Keywords: by Mikolaj Piskorski
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In fact, because it is no longer cool to be American, the price premium may even turn into a deficit, squeezing Brand America's profit margins. Q: What about the ability of U.S. companies to recruit talent and cultivate overseas partners?... View Details
Keywords: by Sean Silverthorne