Publications

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July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

24 Jul 2012
First Look

First Look: July 24

Amy C. Edmondson Abstract Individuals on the periphery of organizational knowledge sharing networks, due to inexperience, location, or lack of social capital, may struggle to... View Details

Keywords: Sean Silverthorne

05 Sep 2006
First Look

First Look: September 5, 2006

can increase creativity within a firm, they also aid in the diffusion of creative knowledge to other firms through personnel and knowledge transfer. Firms that operate within... View Details

Keywords: Sean Silverthorne

Teaching Interest

Harnessing Employee Talent: The Diversity Advantage

This course offers a comprehensive examination of diversity, equity, inclusion, and belonging (DEIB) within organizational contexts, focusing on practical strategies for fostering inclusive environments and driving positive change. Furthermore, this course... View Details

28 Feb 2022
Research & Ideas

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

restaurants than Brad. In other words, there is a disparity in information that people are given, and you can imagine how this would be impactful across a variety of different contexts.” They also saw that other fundamental View Details

Keywords: by Pamela Reynolds

June 2010 (Revised September 2013)
Case

IDFC India: Infrastructure Investment Intermediaries

By: John D. Macomber and Viraal Balsari

Indian financial intermediary matching international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help... View Details

Keywords: Investment; Infrastructure; Corporate Social Responsibility and Impact; Mission and Purpose; State Ownership; Business and Government Relations; Business and Shareholder Relations; Partners and Partnerships; Financial Services Industry; India

Keywords: by Laura Alfaro, Nick Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew F. Newman, Raffaella Sadun, and John Van Reenen

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

obscure—they may sell hard-to-get products at higher prices. “Too much of a thing and it becomes a commodity, too little of a thing and it becomes something that’s not even recognized when you walk down the... View Details

Keywords: by Michael Blanding; Retail

08 Jan 2018
Working Paper Summaries

Come Together: Firm Boundaries and Delegation

2013
Chapter

Effective Teamwork and Collaboration

By: Heidi K. Gardner

Book Abstract: The ability to attract, develop, and retain talent has become one of the biggest competitive issues for law firms. But although talent management is now recognized as a business issue of prime importance, law firms often lack the experience, vision, and... View Details

Keywords: Talent and Talent Management; Legal Services Industry

January–March 2025
Article

Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business

By: Geoffrey G. Jones, Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics and Rudolf R. Sinkovics

This article aims to explore the role of multinational enterprises in addressing grand societal challenges, emphasizing the need for integrating environmental and social aspects into business models. It offers an analysis of how principles and values can guide engaged... View Details

Keywords: Corporate Social Responsibility and Impact; Business Model; Multinational Firms and Management

05 May 2009
First Look

First Look: May 5, 2009

Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of... View Details

Keywords: Martha Lagace

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

Deighton, is that participants enhance their personal capital in performance of a good deed. Secrets to a Successful Social Media Strategy Misiek Piskorski explores the secrets View Details

Keywords: Re: Multiple Faculty; Advertising

02 Jan 2001
Research & Ideas

Gurus in the Garage

advice. Can you create a good exit strategy for this person? Create a win-win situation? Maybe the customer will hire him." Learning by Observing Sanjeev Malaney, CEO of Media Tel (now MediaLinq) says... View Details

Keywords: by Dorothy Leonard & Walter Swap

2015
Working Paper

Moving to the Adjacent Possible: Discovering Paths for Export Diversification in Rwanda

By: Ricardo Hausmann and Jasmina Chauvin

How can Rwanda, which currently has one of the lowest levels of income and exports per capita in the world, grow and diversify its economy in presence of significant constraints? We analyze Rwanda's historical growth and trade performance and find that Rwanda's high... View Details

Keywords: Export Diversification; Industrialization; Economic Complexity; International Trade; Rwanda; Diversification; Trade; Transportation; Developing Countries and Economies; Rwanda

Article

Two-Sided Platforms: Product Variety and Pricing Structures

By: Andrei Hagiu

This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details

Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

and distributors. It took a village of complicity to create an opioid epidemic that has led to a surge in overdose deaths, says Max H. Bazerman, the Jesse Isidor Straus Professor of Business Administration... View Details

Keywords: by Pamela Reynolds

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

The influence of a nation's history, infrastructure, and culture permeates all aspects of life within the country, including the norms, values, and behaviors View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

November 1994 (Revised August 1997)
Case

TV Guide (A)

By: Jeffrey F. Rayport

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details

Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States

December 2011 (Revised September 2017)
Case

Domino's Pizza

By: David E. Bell, Phillip Andrews and Mary Shelman

Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details

Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry