Publications

December 2011 (Revised May 2016)
Case

Marine Harvest: Leading Salmon Aquaculture

By: David E. Bell and Ryan Johnson

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details

Keywords: Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Food and Beverage Industry

June 2011 (Revised August 2011)
Case

Colgate-Palmolive: Staying Ahead in Oral Care

By: Rebecca M. Henderson and Ryan Johnson

In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details

Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry

October 2010 (Revised November 2010)
Case

Belco Global Foods

By: C. Fritz Foley and Matthew Johnson

This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the head of global credit at Belco Global Foods, must decide which trade... View Details

Keywords: Trade; Credit; Financing and Loans; International Finance; Globalized Firms and Management; Food and Beverage Industry

January 2002 (Revised November 2002)
Case

Baseball Industry Update, 2002

By: Jan W. Rivkin and Elizabeth Johnson

Supplements The Baseball Strike. View Details

Keywords: Sports; Conflict and Resolution; Sports Industry

Web

2022 Symposium - Race, Gender & Equity

flash talk entitled "The "of Color" Is Black" at the 2022 Gender and Work Symposium: The Master's Tools: Exposing, Rejecting, & Appropriating Elizabeth Johnson presents at the 2022 Gender and Work Symposium Elizabeth View Details

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

mid-1980s, Johnson & Johnson CEO Jim Burke understood his company credo challenged him to put the needs of customers first. Although J&J was not responsible for these problems, Burke nevertheless... View Details

Keywords: by William George; Auto

06 Apr 2015
Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

programs with mental health, companies can both address stigmas and provide coping strategies to address issues before they become chronic problems. Johnson & Johnson has created a culture in which... View Details

Keywords: by Michael Blanding; Health; Air Transportation

Web

Buildings & Cities - Business & Environment

has embraced our solutions to reduce water wastage in a city that is facing severe water shortages.” Juan Pablo Del Valle HBS MBA 2001 Chairman of the Board, Orbia Claire Broido Johnson HBS MBA 2002, CEO, CBJ Energy “I’m developing new... View Details

01 Dec 2015
News

Golden State of Mind

third-generation venture capitalist, Draper is the grandson of General William H. Draper, who founded Silicon Valley’s first VC firm in 1958, and the son of Bill Draper (MBA 1954), who founded Draper & Johnson Investment Company in 1962... View Details

Keywords: Julia Hanna

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

Systems Americas: Leadership Through Change (B) Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/917016-PDF-ENG Harvard Business School Case 317-043 Ebony Magazine For nearly 75 years, the Johnson... View Details

Keywords: Sean Silverthorne

02 Jul 2024
News

The Beauty Guide

comfort of marketing and join sales, to learn the business from the inside out. That move served her well. She ended up leading Neutrogena, eventually becoming president of US Beauty at Johnson & Johnson. Today, she is global brand... View Details

June 2011 (Revised May 2012)
Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details

Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry

December 2010
Teaching Note

The Export-Import Bank of the United States (TN)

By: C. Fritz Foley and Matthew Johnson

Teaching Note for 211032. View Details

Keywords: Groups and Teams; Financing and Loans; Sales; Problems and Challenges; Credit; Markets; Innovation and Invention; Organizational Structure; Value; Banking Industry; Financial Services Industry; United States; United Arab Emirates

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

October 2010 (Revised November 2010)
Case

The Export-Import Bank of the United States

By: C. Fritz Foley and Matthew Johnson

In the fall of 2009, Fred Hochberg, chairman of the Export-Import Bank of the United States (Ex-Im), and his team struggled to find a way to help finance the sale of Boeing aircraft to Emirates. Ex-Im responds to the challenges in the credit market with an innovative... View Details

Keywords: Trade; Credit; Financing and Loans; International Finance; Banking Industry; United States

1995
Book

Starting Over in Eastern Europe: Entrepreneurship and Economic Renewal

By: Simon Johnson and Gary W. Loveman

Find at Harvard