Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,005) Arrow Down
Filter Results: (3,005) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,005)
    • People  (12)
    • News  (603)
    • Research  (1,850)
    • Events  (6)
    • Multimedia  (6)
  • Faculty Publications  (1,034)

Show Results For

  • All HBS Web  (3,005)
    • People  (12)
    • News  (603)
    • Research  (1,850)
    • Events  (6)
    • Multimedia  (6)
  • Faculty Publications  (1,034)
← Page 23 of 3,005 Results →
  • August 1997
  • Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
Citation
Educators
Purchase
Related
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
  • May 2005 (Revised January 2008)
  • Case

Inniskillin and the Globalization of Icewine

By: Geoffrey G. Jones and Jillian Hirasawa
Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada
Citation
Educators
Purchase
Related
Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)
  • 13 Jun 2017
  • Research & Ideas

Why Global Investments Are Still a Good Bet

sense to be diversified than it used to in the past, since, at the end of the day, all markets are moving together,” says Luis Viceira, George E. Bates Professor and Senior Associate Dean for International... View Details
Keywords: by Michael Blanding; Financial Services
  • May 2017 (Revised August 2021)
  • Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
Citation
Educators
Purchase
Related
Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)

    Asim I. Khwaja

    Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

    • Teaching Interest

    Overview

    Andrea has worked as a teaching assistant in the following courses -Advanced Microeconomics (Johns Hopkins School for Advanced International Studies) -Advanced Macroeconomics (Johns Hopkins School for Advanced International Studies) -Global Strategic Management... View Details
    • May 2022
    • Case

    Maestro Pizza: Coming in Hot!

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
    Citation
    Educators
    Purchase
    Related
    Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
    • August 2023 (Revised September 2023)
    • Case

    Zegna

    By: Rohit Deshpandé, Dante Roscini and Elena Corsi
    In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details
    Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy
    Citation
    Educators
    Purchase
    Related
    Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Zegna." Harvard Business School Case 524-021, August 2023. (Revised September 2023.)
    • September 1993
    • Supplement

    Manufacturing at ALZA: The Right Prescription? (C)

    By: Dorothy A. Leonard
    ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
    Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry
    Citation
    Find at Harvard
    Related
    Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (C)." Harvard Business School Supplement 694-021, September 1993.

      Rawi E. Abdelal

      Rawi Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School, the Emma Bloomberg Co-Chair of the Bloomberg Harvard City Leadership Initiative, and the European Faculty Chair of Harvard Business School’s Global... View Details

        Sunil Gupta

        Co-Chair, Driving Digital Strategy

        Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

        Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
        • February 2019 (Revised May 2021)
        • Case

        Electric Car Wars, 2018

        By: John R. Wells and Benjamin Weinstock
        Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details
        Keywords: Electric Vehicle; Electric Vehicles; Electricity; Electric Motors; Electric Power Generation; Electricity Usage; Electricity Distribution; Internal Combustion Vehicle; Auto Manufacturing; Automobile Manufacturing; Automotive Industry; Tesla; General Motors; History; Nissan; Innovation; Batteries; Battery; Subsidies; Government Initiatives; Government Incentives; Political Issues; Energy Generation; Production; Infrastructure; Innovation and Invention; Government Legislation; Global Range; Business History; Auto Industry; China
        Citation
        Educators
        Purchase
        Related
        Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised May 2021.)
        • May 2005
        • Case

        Merck: Conflict and Change

        Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture to a more open environment, where marketing performance has become increasingly important. Examines Merck's... View Details
        Keywords: Organizational Change and Adaptation; Organizational Culture; Conflict and Resolution; Pharmaceutical Industry
        Citation
        Educators
        Purchase
        Related
        Gilbert, Clark, and Ratna G. Sarkar. "Merck: Conflict and Change." Harvard Business School Case 805-079, May 2005.
        • June 2005 (Revised November 2005)
        • Case

        Hale and Dorr (A)

        Highlights how word-of-mouth is crucial in the acquisition of new customers. Specifically, it shows the existence of both internal (to the firm) and external markets for customer leads. View Details
        Keywords: Marketing Communications; Social and Collaborative Networks; Sales; Service Industry
        Citation
        Educators
        Purchase
        Related
        Godes, David B. "Hale and Dorr (A)." Harvard Business School Case 505-005, June 2005. (Revised November 2005.)
        • April 2007 (Revised June 2008)
        • Background Note

        AmorePacific

        By: Elie Ofek and Kerry Herman
        Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
        Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
        Citation
        Educators
        Purchase
        Related
        Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)

          John A. Deighton

          John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

          Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
          • January 2015 (Revised July 2019)
          • Case

          Rebranding Godiva: The Yıldız Strategy

          By: Rohit Deshpande and Esel Çekin
          This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
          Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
          Citation
          Educators
          Purchase
          Related
          Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
          • 2009
          • Chapter

          The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

          By: Rawi Abdelal and John G. Ruggie
          In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
          Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
          Citation
          Read Now
          Related
          Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
          • March 2005 (Revised December 2005)
          • Case

          Actis & CDC: A New Partnership

          By: G. Felda Hardymon and Ann Leamon
          The senior managing partner of Actis, a leading private equity investor in emerging markets, must decide whether to go into the market to raise money. Actis was spun out of CDC, a 50-year-old division of the U.K.'s Department for International Development, and is... View Details
          Keywords: Private Equity; Partners and Partnerships; Emerging Markets; Financial Services Industry; United Kingdom
          Citation
          Educators
          Purchase
          Related
          Hardymon, G. Felda, and Ann Leamon. "Actis & CDC: A New Partnership." Harvard Business School Case 805-122, March 2005. (Revised December 2005.)
          • 15 Jan 2020
          • Video

          Anil Jain

          Anil Jain, head of the India-based agribusiness Jain Irrigation Systems, explains how, in expanding globally, his company was able to both tap into new international markets and also to serve a largely... View Details
          • ←
          • 23
          • 24
          • …
          • 150
          • 151
          • →
          ǁ
          Campus Map
          Harvard Business School
          Soldiers Field
          Boston, MA 02163
          →Map & Directions
          →More Contact Information
          • Make a Gift
          • Site Map
          • Jobs
          • Harvard University
          • Trademarks
          • Policies
          • Accessibility
          • Digital Accessibility
          Copyright © President & Fellows of Harvard College.