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Brand Name Management - The Art of American Advertising

effectively,—he must know how to apply psychology to advertising.” 42 Indeed, with increasing sophistication businesses began to employ a number of marketing conventions that not only communicated general... View Details

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

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The Handbook for Teaching Leadership

The last twenty-five years have witnessed an explosion in the field of leadership education. This volume brings together leading international scholars across disciplines to chronicle the current state of leadership... View Details

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

Back in 2011, HBS added the FIELD program as a required part of the first year curriculum. Dedicated to putting learning into action, it... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about View Details

Keywords: by Susan Young

05 May 2025
Blog Post

Meet the Tech Club

What We Do The mission of the Tech Club is to educate the HBS community on the... View Details

Keywords: Technology; General High Technology; Other Technology

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

state pharmaceutical licensing exam, opened a drugstore with her husband in Stockton in 1915. Following his death, she became the sole proprietor and later opened two additional drugstores in town. Gleason emerged as a stalwart defender... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

September 2013 (Revised June 2017)
Supplement

IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

IBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating,... View Details

Keywords: Social Enterprise; Partnerships; Innovation; Entrepreneurship; Organizational Change and Adaptation; Leadership; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Innovation and Invention; Growth Management; Chicago; Idaho

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06 Oct 2021
Blog Post

Latinx Women in the Spotlight: Amy Hernandez Turcios (MBA 2020)

identity as a first-gen low-income student and professional. My EC (second) year I did one of the scariest things of my life: I shared with View Details

26 Sep 2019
Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

Two years have passed since more than 700,000 Rohingya people fled a bloody ethnic cleansing campaign in Myanmar and created the world’s largest refugee camp in Bangladesh. But not much has changed since... View Details

Keywords: by Danielle Kost

01 Mar 2023
News

Turning Point: In Good Company

around the world, and perhaps most important, signed up for an undergraduate creative writing class across the river. It gave me the space for self-expression that I needed.... View Details

Keywords: bipolar disorder; mental health; wellness; HBS community

2012
Book

The Handbook for Teaching Leadership: Knowing, Doing, and Being

By: Scott Snook, Nitin Nohria and Rakesh Khurana

The last 25 years have witnessed an explosion in the field of leadership education. This volume brings together leading international scholars across disciplines to chronicle the current state of leadership education and establish a solid foundation on which to grow... View Details

Keywords: Change; Business Education; Leadership; Goals and Objectives; Management Style; Organizational Structure; Perspective; Diversification; Technology

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May 2006 (Revised May 2009)
Case

De Beers: Addressing the New Competitiveness Challenges

By: Michael E. Porter, Sonia D. Marciano and Alyson Warhurst

Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the interdependence of... View Details

Keywords: History; Strategy; Geographic Location; Conflict Management; Corporate Social Responsibility and Impact; Business and Community Relations; Developing Countries and Economies; Mining Industry

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29 Apr 2015
Blog Post

2+2: Challenging Conceptions of Business

never imagined business and public health could ever be related. But when I was accepted into the 2+2 Program, I challenged my understanding of “business” and was able to find a company that was using their... View Details

31 Dec 2019
News

Math Geeks Were In Their Glory in the 2010s

24 Feb 2022
Op-Ed

Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC

Poor’s, Morningstar, and Fitch Ratings already comb EDGAR’s data to assess nonprofit hospitals’ debt and for-profit hospitals’ financial instruments. These analysts can communicate with investors and patients, including those who can’t... View Details

Keywords: by Regina Herzlinger and Richard Boxer; Health

03 May 2011
Working Paper Summaries

Big BRICs, Weak Foundations: The Beginning of Public Elementary Education in Brazil, Russia, India, and China, 1880-1930

Keywords: by Latika Chaudhary, Aldo Musacchio, Steven Nafziger & Se Yan

January 2015
Case

The Blonde Salad

By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain

In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details

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8 AM – 8 PM MDT, 18 May 2018
HBS Alumni Events

HBS Hacks: Solving For The Future of Work in San Francisco

Collaborate with fellow HBS alumni to create the actionable solutions to one of societys most vexing challenges. View Details

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

basis) in 2005 yields customer savings of more than $7 million per year for each job lost. (Fishman actually works with higher numbers for customer savings, so if he had done this calculation, he would have... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail