Publications

Publications

Filter Results: (516) Arrow Down

Show Results For

← Page 23 of 516 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 16 Feb 2016
  • First Look

February 16, 2016

advertising and marketing services is best served through the coordination and integration of resources from both inside and outside the company, rather than assuming that these options are mutually exclusive. A review of advertising... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50235 forthcoming Organization Science Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing By: Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou Abstract—Under increased... View Details
Keywords: Carmen Nobel
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

leading players in these clusters are multi-location firms that organize and integrate knowledge across sites worldwide. Strong internal links across locations allow these firms to leverage knowledge for competitive advantage without... View Details
Keywords: Martha Lagace
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study... View Details
Keywords: Martha Lagace
  • 01 May 2007
  • First Look

First Look: May 1, 2007

countries. Download working paper: http://www.hbs.edu/research/pdf/07-073.pdf Open vs. Integrated Innovation: A Model of Discovery and Confinement Authors:Esteve Almirall and Ramon Casadesus-Masanell Abstract We present a simple formal... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

engaging in real earnings management and suggest the effects on subsequent reporting periods and competitor behavior are greater than previously documented. Download the paper: http://www.hbs.edu/research/pdf/08-073.pdf Negotiating the... View Details
Keywords: Martha Lagace
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

contrast to traditional approaches in which WWF country programs operated relatively independently, the new strategy involves integrating WWF US more fully within the global WWF network, and fostering longer-term, trust-based... View Details
Keywords: Martha Lagace
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

weigh how far they can go in emerging markets and, in the case of emerging giants, how ambitious they can be in their globalization. As the example of TCL shows, audacious moves into new market contexts and attempts to integrate widely... View Details
Keywords: by Martha Lagace
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

dearly for the intangible aspects of the product, which the firm works very hard to keep integrated with the physical product. Deals with a range of issues confronting creative economy companies, such as how to produce products with very... View Details
Keywords: Martha Lagace
  • 01 Dec 2015
  • First Look

December 1, 2015

Meaningful Relationships Between Brain and Consumer Behavior By: Plassmann, Hilke, and Uma R. Karmarkar Abstract—The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to View Details
Keywords: Sean Silverthorne
  • 14 Aug 2012
  • First Look

First Look: August 14

serious challenges for capturing value. In order to draw in external contributors, an innovator often waives legal exclusion rights or reveals formerly exclusive knowledge. But as a result, contributors may appropriate a large share of the jointly created value. In... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

of International Financial Reporting Standards (IFRS) leads to capital market benefits through enhanced financial statement comparability. UK domestic standards are considered very similar to IFRS (Bae et al., 2008), suggesting any... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

earnings quality than those that do not have PE sponsorship, engage less in earnings management and report more conservatively both before and after the IPO. Further, PE-backed firms that are majority-owned by PE sponsors exhibit superior... View Details
Keywords: Martha Lagace
  • 03 May 2011
  • First Look

First Look: May 3

but be ready to change it. Arrive early for a speaking engagement in order to grasp the mood of your audience and tailor your speech accordingly. Let others own their space. Instead of assigning detailed tasks, present general priorities and let your View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

finance, and law to evaluate the impact of the Sarbanes-Oxley Act. We describe significant developments in how the Act was implemented and find that despite severe criticism, the Act and institutions it created have survived almost intact since enactment. We View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

organizations that adopt it within a highly scrutinized regulatory environment but absent in a direct regulatory threat. The Quest for the 'Holy Grail' of Integrated Financial and CSR Reporting... View Details
Keywords: Martha Lagace
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted by DrumNet in Kenya that attempts to help farmers adopt and... View Details
Keywords: Martha Lagace
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

change and disruption that is going on in the business environment. Indeed, almost 50 percent of the CEOs surveyed in the IBM study said the source of innovation was from changes in the business environment. Less than 20 percent reported... View Details
Keywords: by Lynda M. Applegate
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights... View Details
Keywords: by Carmen Nobel
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a... View Details
Keywords: Dina Gerdeman

Are you looking for?

→Search All HBS Web