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- Faculty Publications (79)
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- All HBS Web (560)
- Faculty Publications (79)
- 01 Jun 2004
- News
Life Lessons
part of the HBS experience: students, by the example of their own lives, informing and learning from each other. Mamongae Mahlare Mahlare at Boston’s Isabella Stewart Gardner Museum. Some trailblazers smash down barricades; others, like... View Details
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
releasing information that Fox News Channel could use to attack them in the months leading up to the election. Specifically, the firms chose to delay releasing disappointing financial information until the... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers rather than entertaining them.... View Details
- 01 Oct 2024
- Research & Ideas
How Politics Drives Business Decisions in a Polarized Nation
How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details
Keywords: by Jay Fitzgerald
- 25 May 2015
- Blog Post
RapidSOS Wins the HBS New Venture Competition
directly into 911’s existing system. The technology is universally compatible with every dispatch center across the United States. The result is a system that dramatically increases the information available to dispatchers, accelerating... View Details
- 03 Jan 2017
- First Look
January 3, 2017
Transparency with Costly Information Processing By: Di Maggio, Marco, and Marco Pagano Abstract—We study a model where some investors (“hedgers”) are bad at information processing, while others... View Details
Keywords: Carmen Nobel
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
found out that there was this fountain that people kept talking about that it was broken. It was a water fountain, and everyone keeps saying, "The water fountain’s broken. It's not working. Why is our school not fixing it?" That's why I run my entire View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
storytelling, and brand communities Share your experience with brand engagement 5 hrs Module 6 Allocating Budget and Measuring Success Discover how to measure the success of digital marketing campaigns and what to account for when... View Details
- 25 Mar 2014
- First Look
First Look: March 25
facilitate efficient information sharing but can also increase the possibility of favoritism. Using the investment choices of mutual funds in China, we test whether funds with close ties to their investees make timelier investment... View Details
Keywords: Sean Silverthorne
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the... View Details
Keywords: by James Heskett
- 25 Jun 2020
- News
Covering All Corners
of ensuring the timely availability and accessibility of life-saving medicine for those whom everyone else has forgotten therefore falls upon us and our short list of allies. Why did you determine that Eva Pharma’s COVID-related efforts should also include virtual... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
of people in need. Ebru Kohen (OPM 43, 2013) in Istanbul is helping with coordination locally. “This is an example of the remarkable collaborative power of the HBS network. More information on this campaign... View Details
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
campaign outcome. Some students blatantly voice their interests across the bargaining table, while others are more guarded—and they learn through the process of getting to a deal how much information it... View Details
- 01 Sep 2014
- News
All For One
the ocean, and new opportunity. The company united around the idea of making VW a world leader in sustainability—a concept that De Meo called the “new battlefield of innovation and therefore the key to staying ahead of the game.” By creating that sense of purpose, the... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
far from being mainstream and a long way from full adoption. One company—Connections Education—is at the forefront of the movement. The case provides information on the company and the industry (historical and current as of 2017) and... View Details
Keywords: Dina Gerdeman
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that... View Details
Keywords: by Jim Heskett
- 27 Oct 2020
- News
HBS Votes
tools to provide direct operational support to election officials, tracked misinformation campaigns that undermine the integrity of US elections, and worked to fill the gap in poll workers and other election resources. (More View Details