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- Faculty Publications (133)
Show Results For
- All HBS Web (746)
- Faculty Publications (133)
- 20 Apr 2016
- News
Steps to Success
the oats for Cheerios,” she remembers. “I had the great fortune to go to headquarters periodically, and decided to move to the marketing division.” She spent most of her time in the company’s Big G Division, working with products such as... View Details
Keywords: Jill Radsken
- 13 Jun 2014
- News
The Art of Effecting Change
making lasting impact in their respective sectors." Her involvement with the ICA sprang from her passion for collecting contemporary artists such as Glenn Ligon and Christopher Wool. "I've always had this deep interest in all things visual from View Details
- 17 May 2016
- First Look
May 17, 2016
base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additional round of financing. Leung must decide whether to continue pursuing user acquisition experiments, explore other View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics,... View Details
Keywords: by Martha Lagace
- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
Dalmia Polypro setting a price for raw untreated plastic, and buyers like Hindustan Unilever committed to buying the processed recycled plastic, individual wage workers are supplying their inputs. Independent waste pickers make roughly... View Details
- 14 Jan 2014
- First Look
First Look: January 14
Does Planning Regulation Protect Independent Retailers? By: Sadun, Raffaella Abstract—Regulations aimed at curbing the entry of large retail stores have been introduced in many countries to protect View Details
Keywords: Sean Silverthorne
- Profile
Michelle Lee
differentiate learning for their students, showed Michelle "how a company builds from the ground up. I learned what I really love is the early stages of a company where you're figuring out the unknown, testing out different strategies, and creatively scaling View Details
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
successful will be those that honor each other’s heritage while leveraging the areas where it makes the most sense to combine resources and talent. How will Ballast Point be able to leverage Constellation to gain competitive advantage over the plus/minus 4,000 View Details
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
business backstage. This book provides an overview of both the product on stage and the industry that makes it possible. While the industry’s product has unique supply and demand characteristics, it is still... View Details
- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. The Ends Game: How Smart Companies Stop Selling View Details
Keywords: Margie Kelley
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
recent study, which compared funding decisions of startup theater productions made by art-loving masses on crowdfunding website Kickstarter with evaluations by experts in the field. “Most of the disagreements were on projects that the... View Details
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This person was often viewed as autonomous; confident enough to act View Details
Keywords: by Carmen Nobel
- 06 Dec 2019
- Blog Post
Moving to the States with My Daughter to Pursue an MBA and Switch Careers
It was the summer of 2017, and after working at Mars in R&D for eight years, I started to think about the next step for my career. I enjoyed my role as a product innovation manager in the Consumer Packaged Goods industry because it... View Details
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
each distinct product area, where strategy is set, core product and process technology are maintained, and a critical mass of sophisticated production and service activities... View Details
Keywords: Re: Michael E. Porter
- 01 Jul 2014
- First Look
First Look: July 1
their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over a non-contractible... View Details
Keywords: Carmen Nobel
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details
Keywords: Dina Gerdeman
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
The art of business today seems to be the ability to influence resources your company doesn't own—resources such as the production scheduling of manufacturing partners, the packaging requirements of distribution partners, and the... View Details
Keywords: by Marco Iansiti & Roy Levien
- 22 Apr 2008
- First Look
First Look: April 22, 2008
work, we look at the gold standard era (1880-1914) as a "natural experiment" to test whether adoption of a rule-based monetary framework such as the gold standard increased policy credibility. On the basis of the largest possible dataset covering almost sixty... View Details
Keywords: Martha Lagace
- Profile
Ann Chao
Ann entertained three entrepreneurial possibilities—testing them in an independent study with Entrepreneurial Management Professor Shikhar Ghosh—before committing to one full time. Bringing the social joy of music to individual practice... View Details