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Show Results For
- All HBS Web
(4,816)
- People (18)
- News (1,517)
- Research (2,428)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,581)
- 27 Sep 2024
- Research & Ideas
Charting 'Cheapflation': How Budget Brands Got So Pricey
Surging inflation drove many consumers to cheaper brands or lower-quality products, but new data suggests that switching might not have saved them as much as they might have expected. During the most recent period View Details
Keywords: by Ana Elena Azpúrua
- Article
Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai
By: Ramya Ramanath and Alnoor Ebrahim
Relationships between nongovernmental organizations (NGOs) and government agencies have been variously described in the nonprofit literature as cooperative, complementary, adversarial, confrontational, or even co-optive. But how do NGO-government relationships emerge... View Details
Keywords: Cooperative Ownership; Housing; Corporate Strategy; Business and Government Relations; Organizational Change and Adaptation; Nonprofit Organizations; Change Management; Business Strategy; Growth and Development; Non-Governmental Organizations; Accommodations Industry; Mumbai
Ramanath, Ramya, and Alnoor Ebrahim. "Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai." Nonprofit Management & Leadership 21, no. 1 (Fall 2010): 21–42.
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination,... View Details
Keywords: by Martha Lagace
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh View Details
- 21 Sep 2015
- News
Caught! Impact of emission cheating on VW’s brand and future in US
- 14 Oct 2017
- News
Johnson and Bloomberg Talk Innovation, Housing Costs, and Trump
- 04 Oct 2009
- News
It's Brand New, but Make It Sound Familiar
- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
“And today, we have 250 to 300 products and brands that are properly represented at a store level. We're also starting to develop our own set of products and brands to try to... View Details
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
Summing Up The current global recession has, judging from responses to this month's column, many origins, among them housing and credit. All, of course, are traceable to human responses to both perceived... View Details
Keywords: by Jim Heskett
- June 2020
- Teaching Note
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers & Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan; Asia; North America
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 07 Oct 2015
CHecK uS out: MBA LGBT Open House in New York
This MBA Open House is an opportunity for prospective students to learn more about the LGBT communities at HBS, Booth, Columbia, Tuck, MIT Sloan, Kellogg, Stanford, UCLA Anderson, Wharton and Darden. The format will include admissions and... View Details
- 28 Sep 2015
CHecK uS out: MBA LGBT Open House in San Francisco
This MBA Open House is an opportunity for prospective students to learn more about the LGBT communities at HBS, Booth, Columbia, Tuck, MIT Sloan, Kellogg, Stanford, UCLA Anderson, Wharton and Darden. The format will include admissions and... View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful... View Details
Keywords: Consumer Products / Retail
- Web
The House of Kraft - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next The House of Kraft Kraft-Phenix Cheese Corporation, 1933 Photographer... View Details
- 08 Oct 2014
CHecK uS out: MBA LGBT Open House in New York
This MBA Open House is an opportunity for prospective students to learn more about the LGBT communities at HBS, Booth, Columbia, Tuck, MIT Sloan, Kellogg, Stanford, UCLA Anderson, Wharton and Darden. The format will include admissions and... View Details
- 31 Oct 2016
- Research & Ideas
Quantitative Easing Didn’t Ease the Housing Crisis for the Neediest
millions of homeowners who lived in areas where the steep crash in house prices left them underwater, unemployed, or with damaged credit,” he explains. “Borrowers in distressed areas tended not to qualify... View Details
Keywords: by Carmen Nobel
- July–August 2025
- Article
Don’t Let an AI Failure Harm Your Brand
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.