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  • All HBS Web  (4,816)
    • People  (18)
    • News  (1,517)
    • Research  (2,428)
    • Events  (12)
    • Multimedia  (87)
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Show Results For

  • All HBS Web  (4,816)
    • People  (18)
    • News  (1,517)
    • Research  (2,428)
    • Events  (12)
    • Multimedia  (87)
  • Faculty Publications  (1,581)
← Page 23 of 4,816 Results →
  • 27 Sep 2024
  • Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

Surging inflation drove many consumers to cheaper brands or lower-quality products, but new data suggests that switching might not have saved them as much as they might have expected. During the most recent period View Details
Keywords: by Ana Elena Azpúrua
  • Article

Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai

By: Ramya Ramanath and Alnoor Ebrahim
Relationships between nongovernmental organizations (NGOs) and government agencies have been variously described in the nonprofit literature as cooperative, complementary, adversarial, confrontational, or even co-optive. But how do NGO-government relationships emerge... View Details
Keywords: Cooperative Ownership; Housing; Corporate Strategy; Business and Government Relations; Organizational Change and Adaptation; Nonprofit Organizations; Change Management; Business Strategy; Growth and Development; Non-Governmental Organizations; Accommodations Industry; Mumbai
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Ramanath, Ramya, and Alnoor Ebrahim. "Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai." Nonprofit Management & Leadership 21, no. 1 (Fall 2010): 21–42.
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination,... View Details
Keywords: by Martha Lagace
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh View Details
Keywords: by Dina Gerdeman; Advertising
  • 21 Sep 2015
  • News

Caught! Impact of emission cheating on VW’s brand and future in US

  • 14 Oct 2017
  • News

Johnson and Bloomberg Talk Innovation, Housing Costs, and Trump

  • 04 Oct 2009
  • News

It's Brand New, but Make It Sound Familiar

  • 08 Aug 2019
  • News

Shohoz Celebrates 5th Anniversary With New Brand Positioning

  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

“And today, we have 250 to 300 products and brands that are properly represented at a store level. We're also starting to develop our own set of products and brands to try to... View Details
  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

Summing Up The current global recession has, judging from responses to this month's column, many origins, among them housing and credit. All, of course, are traceable to human responses to both perceived... View Details
Keywords: by Jim Heskett
  • 05 May 2025
  • Video

Establishing Your Professional Identity: How to Develop Your Unique Personal Brand

  • June 2020
  • Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers & Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan; Asia; North America
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Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Teaching Note 520-121, June 2020.
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
  • 07 Oct 2015

CHecK uS out: MBA LGBT Open House in New York

This MBA Open House is an opportunity for prospective students to learn more about the LGBT communities at HBS, Booth, Columbia, Tuck, MIT Sloan, Kellogg, Stanford, UCLA Anderson, Wharton and Darden. The format will include admissions and... View Details
  • 28 Sep 2015

CHecK uS out: MBA LGBT Open House in San Francisco

This MBA Open House is an opportunity for prospective students to learn more about the LGBT communities at HBS, Booth, Columbia, Tuck, MIT Sloan, Kellogg, Stanford, UCLA Anderson, Wharton and Darden. The format will include admissions and... View Details
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful... View Details
Keywords: Consumer Products / Retail
  • Web

The House of Kraft - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next The House of Kraft Kraft-Phenix Cheese Corporation, 1933 Photographer... View Details
  • 08 Oct 2014

CHecK uS out: MBA LGBT Open House in New York

This MBA Open House is an opportunity for prospective students to learn more about the LGBT communities at HBS, Booth, Columbia, Tuck, MIT Sloan, Kellogg, Stanford, UCLA Anderson, Wharton and Darden. The format will include admissions and... View Details
  • 31 Oct 2016
  • Research & Ideas

Quantitative Easing Didn’t Ease the Housing Crisis for the Neediest

millions of homeowners who lived in areas where the steep crash in house prices left them underwater, unemployed, or with damaged credit,” he explains. “Borrowers in distressed areas tended not to qualify... View Details
Keywords: by Carmen Nobel
  • July–August 2025
  • Article

Don’t Let an AI Failure Harm Your Brand

By: Julian De Freitas
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
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