Publications

March 1991 (Revised October 1991)
Background Note

Manage Orders, Satisfy Customers, Make Money

By: Benson P. Shapiro and John J. Sviokla

Keywords: Customer Satisfaction; Order Taking and Fulfillment

Find at Harvard

10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

and involves all levels of the organization. How Can Operations Become A Competitive Advantage? Operations and the Competitive Edge Many managers expect operations organizations to fulfill only a support role. But an effective operations... View Details

July 1985 (Revised January 1988)
Case

American Hospital Supply Corp.: The ASAP System (A)

American Hospital Supply, the largest firm in the U.S. hospital supply industry, has achieved success in part through the use of information systems. Changes in the hospital marketplace suggest a shift in strategy would be appropriate. What role should information... View Details

Keywords: Information Technology; Order Taking and Fulfillment; Distribution Industry; Health Industry; United States

August 2014 (Revised March 2015)
Case

Reinventing Retail: ShopRunner's Network Bet

By: Benjamin Edelman and Karen Webster

ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price... View Details

Keywords: Shopping Club; Coop; Pricing; Shipping; Marketing Channels; Global Strategy; Order Taking and Fulfillment; Information Technology Industry; Retail Industry; United States; China

February 2001 (Revised November 2019)
Supplement

Delivery Problems at Arrow Electronics, Inc. (B)

By: Andrew P. McAfee, Frances X. Frei and Kerry Herman

Supplements the (A) case. A rewritten version of an earlier case. View Details

Keywords: Order Taking and Fulfillment; Problems and Challenges; Business Processes; Distribution Industry; Electronics Industry

August 2001 (Revised March 2003)
Case

PassAct, Inc.

PassAct is a virtual distributor for high-tech R&D components and products, taking orders from researchers within companies, passing them on to appropriate suppliers, and monitoring fulfillment. Customers order from a Web-based catalog with built-in work-flow... View Details

Keywords: Internet and the Web; Order Taking and Fulfillment; Web Services Industry

Find at Harvard

05 May 2014
News

Acustom Apparel Takes On E-Commerce

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

March 1994
Case

Bose Corp.: The JIT II Program (A)

By: Roy D. Shapiro and Bruce Isaacson

Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details

Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry

July 1994 (Revised August 1994)
Case

Pacific Bell: Centrex Reengineering

Describes the redesign and rollout of the new order-fulfillment process for a flagship product at Pacific Bell. Pacific Bell is one of the Regional Bell Operating Companies comprised of seven regional business units. Rather than implement the new process, roles, and... View Details

Keywords: Organizational Change and Adaptation; Change Management; Information Technology; Order Taking and Fulfillment; Telecommunications Industry

01 Jun 2017
News

Streamlining the Supermarket

remake the traditional grocery store model. TakeOff’s micro fulfillment centers won’t host customers, so a supermarket-sized selection can be squeezed into a 90 percent smaller building footprint. And since mobile robots will retrieve... View Details

Keywords: Francis Storrs

February 2008
Case

Campbell Soup Company: Selling Channel Innovation to Customers

Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details

Keywords: Information Technology; Distribution Channels; Order Taking and Fulfillment; Manufacturing Industry; Food and Beverage Industry

August 2001 (Revised February 2005)
Case

Dakota Office Products

By: Robert S. Kaplan

The senior management team of Dakota, an office products distributor, is concerned about the company's first loss in history. Explores the role for activity based costing and customer profitability measurement in a distribution company. Dakota's customers are... View Details

Keywords: Activity Based Costing and Management; Order Taking and Fulfillment; Profit; Distribution; Customers; Distribution Industry

Portrait Project

Keyne Monson

I want to stay awake at work. Seriously, I want to create a challenging, fulfilling career that will always keep me engaged. Specifically, I hope to help society by entering the medical technology industry because of the opportunity to... View Details

April 2009
Case

Supply Chain Optimization at Hugo Boss (A)

By: Ananth Raman, Nicole DeHoratius and Zahra Kanji

We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details

Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Retail Industry; Europe

September 1991 (Revised September 2010)
Case

Dore-Dore

By: Janice H. Hammond and Audris Wong

Dore-Dore, a French manufacturer of socks and children's knitwear, has just converted a portion of its knitwear operations to a flexible modular system to allow faster response and greater flexibility. The case provides an opportunity to assess the changes in knitwear... View Details

Keywords: Order Taking and Fulfillment; Logistics; Production; Performance Productivity; Apparel and Accessories Industry; France

Web

1.4.5 Required Internship & Internship Courses | MBA

may not use this credit to apply to or to substitute for any other MBA degree credit. Students who participate in PELT will need 31.5 credits in their EC year to graduate. Enrolling in either the Spring or Fall practicum does not fulfill... View Details

April 2021
Supplement

Buy Online, Pickup in Store: Vice President of E-Commerce Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems for the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada