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Show Results For
- All HBS Web
(1,773)
- People (6)
- News (439)
- Research (1,028)
- Events (4)
- Multimedia (6)
- Faculty Publications (329)
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- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
line has an end and there is an identifiable person who occupies it,” says Buell. “They know they’re last and everyone around them knows it as well.” The anxiety we feel about being last can affect how consumers experience waiting for a... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
example of a company that has been on this journey? A: Best Buy, the largest dedicated consumer electronics retailer in the United States, provides a good example of a company that developed an outside-in... View Details
- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
losses from alienated consumers disagreeing with marketing that celebrated diversity. As you look over the proposal from human resources, you note that the revised program will be required of all new employees. It seems reasonable. It... View Details
Keywords: by James Heskett
- 06 Oct 2015
- First Look
October 6, 2015
technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well... View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense... View Details
Keywords: Sean Silverthorne
- 16 Oct 2023
- HBS Case
Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta
want from the airline.” The strategy also made good business sense because after all, Bastian told his managers and executives, “If you take care of your people, they take care of your customers.” In committing to the strategy for the... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping... View Details
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
after four days, sending the message that he thought this was a legal problem rather than an issue of consumer trust. “Johnson’s actions will become the new model for how a crisis should be handled” #3: Dig deep for the root cause.... View Details
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat... View Details
Keywords: Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report. Owners of ultra-high-end... View Details
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if View Details
Keywords: Sean Silverthorne
- 26 May 2022
- HBS Case
Apple vs. Feds: Is iPhone Privacy a Basic Human Right?
championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked information indicating that the government was collecting... View Details
Keywords: by Avery Forman
- 20 May 2014
- First Look
First Look: May 20
in context by a discussion of how during Jurlique's growth as a successful premium brand there had been substantial changes in market position, in part associated with shifts of ownership. At times the brand had been focused on core green consumers, but McKay had... View Details
Keywords: Sean Silverthorne
- 04 Oct 2022
- What Do You Think?
Have Managers Underestimated the Need for Face-to-Face Contact?
remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon encouraged us to trade off... View Details
Keywords: by James Heskett
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55884 April 2019 Journal of Economic Behavior & Organization Incentives for Public Goods Inside Organizations: Field Experimental Evidence By: Blasco,... View Details
Keywords: Dina Gerdeman
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
explains. "This sent a signal to the industry that aha, there may still be latent value in what they thought was a dead technology. And so these collectors become almost like canaries in a coalmine, in a good way. They sent a signal... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But... View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets related to its core View Details
Keywords: by Michael Beer & Nitin Nohria
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
good reputation and simply apologized without creating such a specific document. Flight Plan For The Future Finally, students discuss the longer-term changes they would recommend for JetBlue's operating strategy while analyzing new... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
in the ways they do business. Moreover, hub firms themselves must do a better job leading responsibly for the good of all, not just creating and capturing value but doing more to sustain other players in the ecosystem. Publisher's link:... View Details
Keywords: Carmen Nobel