Fashion - Publications - Faculty & Research

02 Oct 2018
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New Research and Ideas, October 2, 2018

shopping environment. We build a demand model in which consumers choose how to allocate their spending over different product categories to maximize their direct utility under contingent free shipping. We estimate model parameters using transaction data from a pure... View Details

Keywords: Dina Gerdeman

05 Aug 2008
First Look

First Look: August 5, 2008

Yet, why do gray zones persist and why are they unlikely to disappear? In Moral Gray Zones, Michel Anteby shows how these spaces function as regulating mechanisms within workplaces, fashioning workers' identity and self-esteem while... View Details

Keywords: Martha Lagace

03 Nov 2009
First Look

First Look: Nov. 3

economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert Polet joined the high-end fashion Gucci Group in 2004, after 26 years at one of... View Details

Keywords: Martha Lagace

19 Nov 2007
Lessons from the Classroom

Teaching The Moral Leader

25-year business career that included 10 years in fashion retailing; 12 years in mutual fund and brokerage financial services; serving as a director on nonprofit and corporate boards; and chairing the Better Business Bureau here in... View Details

Keywords: by Sarah Jane Gilbert; Education

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

1990s, these two historical trends met, as the concept of sustainable development spread to large conventional corporations, and visionary green firms scaled or were acquired by conventional big businesses. The concept of sustainability became socially constructed in a... View Details

Keywords: by Sean Silverthorne

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

around show business. Q: What are you working on next? A: I just released a new case on fashion magazine Vogue, which I can't wait to teach later this month, and have a few other exciting case studies in the pipeline. I am also thinking... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Scriplogix also polled conference attendees about their views of what the future held and the impediments, if any, to fashioning curricula which could help students best address this future. Concurrently, Herzlinger and conference... View Details

Keywords: by Paul Guttry; Health; Education

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

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08 Jul 2014
First Look

First Look: July 8

moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core clientele. Examples are cited for... View Details

Keywords: Carmen Nobel

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and apparel retailer. Using... View Details

Keywords: Dina Gerdeman

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

habits as well, such as a growing preference for sharing items rather than owning them, and encouraging "showrooming" where shoppers visit stores only to test products—then buy them more cheaply online. The user benefits from lower cost, lower effort, or saved time.... View Details

Keywords: by Michael Blanding

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

managers can team with creative talent in six "culture industries": Fashion, publishing, art/architecture/design, film, music, and food. Her subjects include fashion pioneer Chanel, publishers Penguin and Atavist, film icons... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

28 Jan 2014
First Look

First Look: January 28

Harvard Business School Case 713-510 Benetton Group S.p.A., 2000 In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the... View Details

Keywords: Sean Silverthorne

15 Sep 2011
Research & Ideas

High Ambition Leadership

fashion and execute against a higher-ambition agenda. Q: Many companies in your book have a global reach. At the same time, however, they are often connected to a local identity or home base. How do higher-ambition leaders view culture?... View Details

Keywords: by Martha Lagace

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

relies on Costco as a distributional partner, which adds credibility as well as helps to the brand without overspending on advertising. A logistics system allows Vizio to import televisions from a manufacturer in China in just-in-time View Details

Keywords: by Martha Lagace

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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16 Jul 2013
First Look

First Look: July 16

have described as characteristic of the modern neo-liberal regime. 2013 pub Fashioning an Industry: Socio-cognitive Processes in the Construction of Worth of a New Industry By: Khaire, Mukti Abstract—This study of the high-end View Details

Keywords: Anna Secino

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

(1942), one of the seminal nonfiction works of the twentieth century.5 The Main Goal Of The 1939 Book Schumpeter chose the title Business Cycles not only because the topic was then fashionable (it was the central economic puzzle of the... View Details

Keywords: by Thomas K. McCraw

27 Feb 2018
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First Look at New Research and Ideas, February 27, 2018

developments in the Bangladesh ready-made garment industry after the fire at Tazreen Fashions factory, including formation of the Bangladesh Fire and Building Safety Accord (“Accord”) and the Alliance for Bangladesh Worker Safety... View Details

Keywords: Sean Silverthorne

08 Mar 2016
First Look

March 8, 2016

approaches can be reconciled through the Lean Strategy process, which ensures that startups innovate in a disciplined fashion and make the most of their limited resources by knowing "what not to do." Deliberate strategy sets the... View Details

Keywords: Sean Silverthorne

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New Research and Ideas, October 2, 2018

First Look: August 5, 2008

First Look: Nov. 3

Teaching The Moral Leader

New Research and Ideas, October 31, 2017

Blockbuster! Why Star Power Works

What Health Care Managers Need to Know--and How to Teach Them

How Consumers and Businesses are Reshaping Public Health

First Look: July 8

New Research and Ideas, July 10, 2018

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Culture Changers: Managing High-Impact Entrepreneurs

First Look: January 28

High Ambition Leadership

Strategy and Execution for Emerging Markets

Should Your Company Sell on Amazon?: Reach Comes at a Price

First Look: July 16

Dividends from Schumpeter’s Noble Failure

First Look at New Research and Ideas, February 27, 2018

March 8, 2016

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