Filter Results:
(981)
Show Results For
- All HBS Web
(981)
- People (2)
- News (235)
- Research (658)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
Show Results For
- All HBS Web
(981)
- People (2)
- News (235)
- Research (658)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
vary. A missing dimension to the global versus local debate is that global corporate brands compete with other global brands, said Holt. Consumers usually evaluate transnational brands through five different lenses, he said: Perceived... View Details
- 01 Jun 2015
- News
The End of Cows?
Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with production costs currently View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
the biggest challenges for organizations are to have the necessary competencies and resources to act upon inputs." Sowmia Gopinathan echoed this comment: " (the) downside is only where expectations of the customers are made high... View Details
Keywords: by Jim Heskett
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
is unfair has been eroded. Now consumers almost expect prices to be different every time they check, which opens up more opportunity for prices to oscillate and vary according to consumer. In a recent case... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
deliver this extra-added value service." Electronic Health Records Promoted In 2014, health care spending in the United States exceeded $3 trillion and was expected to reach $4.5 trillion by 2020. To... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
consumer interaction, the restaurant industry has been lightly studied academically. And yet its entrepreneurial and management learnings have broad application beyond restaurants. Sited within General Management, this course explores... View Details
- 01 Mar 2015
- News
Committed To HBS’s Success
success. For the Class of 1964, Reunion Chair Ed Hajim and Major Gifts Chair David Wolff had the support of a large and enthusiastic reunion committee. “Much of our effort was put into raising the expectations of our classmates,” Wolff... View Details
- 01 Dec 2019
- News
Making Eco Easy
microplastics per liter. “All the plastic our society is consuming is ending up in our oceans and waterways, where it is breaking down into tiny pieces and appearing in the water we drink, the food we eat, and the formula I was making for... View Details
Keywords: Jennifer Gillespie
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
product, BBA and the client could go back and forth for several more iterations. This represents a huge problem because clients often expect BBA to get the flavor right the first time, or within two or three iterations. To make matters... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
for local bike manufacturers. He first dialed in to telecom in 1983 when, on a trip to Taiwan, he saw the popularity of electronic, push-button phones. At the time, India had tough restrictions on importing consumer products, so Mittal... View Details
- 01 Oct 1999
- News
A Message from Dean Clark
in our classrooms. We are excited by the possibilities generated by our research offices in California and Hong Kong and our planned center in Latin America. The California Research Center (CRC) has far exceeded View Details
- Profile
Omowale Casselle
expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
technological complexity only magnifies the challenge. Many companies, meanwhile, are apt to see investment in safety as the cost of fulfilling regulatory requirements or protecting against lawsuits, rather than as an opportunity to include features for which View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
actually might drive behaviors like we're seeing here," Anteby says. "Occupations are powerful groups. And to me that's the most interesting implication of [this study]. Here's a weird instance—whole body donations-—where we would never View Details
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
- Web
Online Creating Brand Value Course | HBS Online
resonate with consumers and give your company a competitive edge. 6 weeks 3-8 hours per week 5 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
all of the people waiting ahead of them in line. So Disney entertains its waiting guests, tells guests what to expect (almost always exceeding such expectation to create the... View Details
Keywords: by James Heskett