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  • February 1991 (Revised February 1992)
  • Case

Appex Corp.

By: Nitin Nohria
1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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  • 23 Apr 2025
  • HBS Seminar

Florenta Teodoridis, USC Marshall School of Business

  • 2024
  • Working Paper

CSR Under the Pressure of Financial Shocks

By: Monica Kabutey, Syrena Shirley and Anywhere Sikochi
This study examines how the COVID-19 pandemic influenced firms' interactions with customers and suppliers. Customer-supplier relationships are essential because the success of interconnected firms affects the sustainability of the entire supply chain. We use the... View Details
Keywords: COVID-19 Pandemic; Supply Chain; Customer Focus and Relationships; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Financial Crisis
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  • 2018
  • Chapter

Competing Interests

By: Joel Goh
Book Abstract: The editors, aided by a team of internationally acclaimed experts, have curated this timely volume to help newcomers and seasoned researchers alike to rapidly comprehend a diverse set of thrusts and tools in this rapidly growing cross-disciplinary field.... View Details
Keywords: Healthcare; Analytics; Health Care and Treatment; Research; Competition
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    Global Accountabilities

    Accountability is seen as an essential feature of governments, businesses and NGOs. This volume treats it as a socially constructed means of control that can be used by the weak as well as the powerful. It contributes analytical depth to the diverse debates on... View Details

    • November 2024
    • Case

    Polish Agro: Where Do We Grow From Here?

    By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
    By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
    Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
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    • 2015
    • Working Paper

    Full Substitutability

    By: John William Hatfield, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky and Alexander Westkamp
    Various forms of substitutability are essential for establishing the existence of equilibria and other useful properties in diverse settings such as matching, auctions, and exchange economies with indivisible goods. We extend earlier models' canonical definitions of... View Details
    Keywords: Market Design; Balance and Stability
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    • January 2013
    • Article

    The Fog of Negotiation: What Negotiators Can Learn from Military Doctrine

    By: Michael A. Wheeler
    On the surface, warfare and negotiation may seem to be polar opposites. The objective in war is to defeat the enemy. In negotiation, the goal is to find a solution that satisfies all the parties. Not surprisingly, little cross-learning and exchange has occurred across... View Details
    Keywords: Strategy; Leadership; War; Negotiation; Learning
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    • 19 Dec 2023
    • Research & Ideas

    $15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

    giving strategy, documented here, undoubtedly reflects this belief. For nonprofit leaders and board members, we hope it offers inspiration and a path forward for the support of essential organizations that are the beating heart of... View Details
    Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran
    • 2014
    • Working Paper

    The Nobel Prize: A 'Heritage-based' Brand-oriented Network

    By: Mats Urde and Stephen A. Greyser
    Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

    Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
    Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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    • Program

    Strategic Marketing for Driving Growth

    Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain... View Details
    • January 16, 2020
    • Article

    How Global Leaders Should Think About Solving Our Biggest Problems

    By: Mark R. Kramer, Marc W. Pfitzer and Helge Mahne
    The corporate social conscience will soon be on full display in Davos, Switzerland, where global leaders from business, government, and civil society will assemble on January 21 for the annual meeting of the World Economic Forum. Hundreds of millions of dollars will be... View Details
    Keywords: Corporate Social Responsibility and Impact; Social Issues; Global Range; Partners and Partnerships; Strategy
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    • October 2020
    • Case

    LifeBank Nigeria

    By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
    The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and... View Details
    Keywords: Systems Design; Social Business; Business At The Base Of The Pyramid; Health Care; Blood; Social Enterprise; Health Care and Treatment; Growth and Development Strategy; Finance; Health Industry; Transportation Industry; Africa; Nigeria
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    • February 2011
    • Article

    The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

    By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
    We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
    Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
    Related

      Michael A. Wheeler

      Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

      Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities

        Gerald Zaltman

        *Joined Harvard Faculty: 1991
        Prior Faculty Appointments: Northwestern University, 1968-75;
        University of Pittsburgh, 1975-91

        *Doctoral Degree in Sociology Received from: The John Hopkins University;
        MBA Degree Received from: The University of... View Details

        Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
        • May 2, 2014
        • Article

        If You're Feeling Unappreciated, Give Someone Else Credit

        By: Josh Baron and Rob Lachenauer
        Conflict in a family business can escalate quickly, but it's crucial to avoid it whenever possible. The article emphasizes recognizing the signs of escalating conflict and taking steps to prevent it. When disagreements arise, people often resort to legal action, which... View Details
        Keywords: Conflict and Resolution; Family Business
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        • September 2014
        • Article

        Improving the Quality of Cancer Care in America Through Health Information Technology

        By: Thomas W. Feeley, George W. Sledge, Laura Levit and Patricia A. Ganz
        A recent report from the Institute of Medicine titled Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis, identifies improvement in information technology (IT) as essential to improving the quality of cancer care in America. The... View Details
        Keywords: Information Technology; Information Technology Industry; Cancer Care In The U.S.; Health; Technology; Health Industry; North and Central America
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        • 2010
        • Article

        Creativity

        By: Beth A. Hennessey and Teresa M. Amabile
        The psychological study of creativity is essential to human progress. If strides are to be made in the sciences, humanities, and arts, we must arrive at a far more detailed understanding of the creative process, its antecedents, and its inhibitors. This review,... View Details
        Keywords: Creative Ability; Creativity; Social Psychology; Research; Interdisciplinary Studies
        Related
        • 18 Oct 2021
        • News

        How to Reframe What Work Means to You