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  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

purpose than simply profit and increasing stock price, though they were all laser-focused on profitability and saw it as essential to achieving their larger purpose for the firm. They had a multi-stakeholder view of the firm as opposed as... View Details
Keywords: by Martha Lagace
  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman

    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
    • 08 Jul 2008
    • First Look

    First Look: July 8, 2008

      Working PapersNo Harm, No Foul: The Outcome Bias in Ethical Judgments (revised) Authors:Francesca Gino, Don A. Moore, and Max H. Bazerman Abstract We present three studies demonstrating that outcome information biases ethical judgments of others' ethically... View Details
    Keywords: Martha Lagace
    • Research Summary

    How will Web 2.0 technologies contribute to 'Enterprise 2.0?'

    Web 2.0 technologies like blogs, wikis, tags, RSS, and open APIs are clearly having an impact on the public Internet. Will they also be important additions to Intranets?

    I believe that these tools are likely to have their largest impact inside companies. ... View Details

    • July 2009 (Revised August 2010)
    • Case

    Radiant Cosmetics: What's in a Pout?

    By: Robert C. Pozen and Mary Ellen Webster Hammond
    In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details
    Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry
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    • February 1991 (Revised February 1992)
    • Case

    Appex Corp.

    By: Nitin Nohria
    1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
    Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
    Related
    • 23 Apr 2025
    • HBS Seminar

    Florenta Teodoridis, USC Marshall School of Business

    • Web

    Resumes & Cover Letters - Alumni

    Template: Chronological/Functional Hybrid (login required) Sample: Accomplishment Focus Resume (login required) Cover Letter Writing It is essential to send a cover letter with your resume to provide a recruiter with insight into your... View Details
    • Program

    Strategic Marketing for Driving Growth

    Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain... View Details
    • 2014
    • Working Paper

    The Nobel Prize: A 'Heritage-based' Brand-oriented Network

    By: Mats Urde and Stephen A. Greyser
    Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

    Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
    Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
    Related
    • 2025
    • Working Paper

    Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas

    By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
    The evaluation of innovative early-stage projects is essential for allocating limited resources. We investigate how the evaluation format affects the identification of feasibility issues through a field experiment at a leading research university. Experts were... View Details
    Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
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    • 2018
    • Chapter

    Competing Interests

    By: Joel Goh
    Book Abstract: The editors, aided by a team of internationally acclaimed experts, have curated this timely volume to help newcomers and seasoned researchers alike to rapidly comprehend a diverse set of thrusts and tools in this rapidly growing cross-disciplinary field.... View Details
    Keywords: Healthcare; Analytics; Health Care and Treatment; Research; Competition
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      Global Accountabilities

      Accountability is seen as an essential feature of governments, businesses and NGOs. This volume treats it as a socially constructed means of control that can be used by the weak as well as the powerful. It contributes analytical depth to the diverse debates on... View Details

      • November 2024 (Revised July 2025)
      • Case

      Polish Agro: Where Do We Grow From Here?

      By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
      By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
      Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
      Related
      • January 16, 2020
      • Article

      How Global Leaders Should Think About Solving Our Biggest Problems

      By: Mark R. Kramer, Marc W. Pfitzer and Helge Mahne
      The corporate social conscience will soon be on full display in Davos, Switzerland, where global leaders from business, government, and civil society will assemble on January 21 for the annual meeting of the World Economic Forum. Hundreds of millions of dollars will be... View Details
      Keywords: Corporate Social Responsibility and Impact; Social Issues; Global Range; Partners and Partnerships; Strategy
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      • October 2020
      • Case

      LifeBank Nigeria

      By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
      The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and... View Details
      Keywords: Systems Design; Social Business; Business At The Base Of The Pyramid; Health Care; Blood; Social Enterprise; Health Care and Treatment; Growth and Development Strategy; Finance; Health Industry; Transportation Industry; Africa; Nigeria
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      • February 2011
      • Article

      The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

      By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
      We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
      Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
      Related
      • 2015
      • Working Paper

      Full Substitutability

      By: John William Hatfield, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky and Alexander Westkamp
      Various forms of substitutability are essential for establishing the existence of equilibria and other useful properties in diverse settings such as matching, auctions, and exchange economies with indivisible goods. We extend earlier models' canonical definitions of... View Details
      Keywords: Market Design; Balance and Stability
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      • January 2013
      • Article

      The Fog of Negotiation: What Negotiators Can Learn from Military Doctrine

      By: Michael A. Wheeler
      On the surface, warfare and negotiation may seem to be polar opposites. The objective in war is to defeat the enemy. In negotiation, the goal is to find a solution that satisfies all the parties. Not surprisingly, little cross-learning and exchange has occurred across... View Details
      Keywords: Strategy; Leadership; War; Negotiation; Learning
      Related