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Show Results For
- All HBS Web
(3,956)
- People (16)
- News (897)
- Research (2,231)
- Events (10)
- Multimedia (94)
- Faculty Publications (1,699)
- February 2018 (Revised August 2018)
- Supplement
The Tax Man: Taxes in Private Equity Real Estate
By: Nori Gerardo Lietz, Timothy J. Becker, Ricardo Andrade and Sayiddah Fatima McCree
- 17 Dec 2008
- News
Private equity firms not immune as job cuts bite
- 31 Mar 2023
- News
Are Private Equity Valuations Too High—and Would We Know?
- 28 May 2020
- News
Private equity requests for flexibility may backfire during pandemic
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- May 2008
- Article
Go-Shops vs. No-Shops in Private Equity Deals: Evidence and Implications
Keywords: Equity
Subramanian, Guhan. "Go-Shops vs. No-Shops in Private Equity Deals: Evidence and Implications." Business Lawyer 63, no. 3 (May 2008): 729–760. (Selected by academics as one of the “top ten” articles in corporate/securities law for 2008, out of 480 articles published in that year.)
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