Publications

Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

2021
Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld

This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details

Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding

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May 2017
Article

Stable and Strategy-Proof Matching with Flexible Allotments

By: John William Hatfield, Scott Duke Kominers and Alexander Westkamp

We introduce a framework of matching with flexible allotments that can be used to model firms with cross-division hiring restrictions. Our framework also allows us to nest some prior models of matching with distributional constraints. Building upon our recent work on... View Details

Keywords: Balance and Stability; Mathematical Methods

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08 Oct 2020
News

Harvard Business School Announces Establishment of The Joseph Bower Family Fund

19 Oct 2011
News

Managers are being taught how to speak IT

2022
Book

Corporate Explorer: How Corporations Beat Startups at the Innovation Game

By: Andrew Binns, Charles A. O'Reilly III and Michael Tushman

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from... View Details

Keywords: Organization Change And Adaptation; Disruptive Innovation; Organizational Change and Adaptation; Innovation and Management; Leading Change

Research Summary

SUMMARY

My research examines the microfoundations of organizational capabilities. My first area of research empirically explores how organizational capabilities become embedded in teams through the mechanism of team familiarity. My second area of research... View Details

2015
Working Paper

Mobile Money Services—Design and Development for Financial Inclusion

By: Rajiv Lal and Ishan Sachdev

Mobile money services are being deployed rapidly across emerging markets as a key tool to further the goal of financial inclusion. Financial inclusion, the development of novel methods to enable individuals at the base of the pyramid to access formal financial services... View Details

Keywords: Social Marketing; Poverty; Emerging Markets; Product Launch; Economic Growth; Financial Services Industry

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March 2003
Background Note

Management and Creativity in Television Broadcasting

By: Rosabeth M. Kanter and Douglas A Raymond

Management and creativity are sometimes assumed to be unrelated or even conflicting concepts. In the best cases, management controls enable artistic success by gathering resources and providing discipline. However, if pushed too far, the same discipline can stifle... View Details

Keywords: Governance Controls; Leadership Development; Management; Managerial Roles; Creativity

January 2001 (Revised February 2002)
Case

Rambus, Inc.: Commercializing the Billion Dollar Idea

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the... View Details

Keywords: Technological Innovation; Competition; Commercialization; Information Infrastructure; Cooperation; Technology Industry

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15 Jul 2020
Video

The HBS Health Minute: The Impact of Public Policy on Health Care Innovation and Entrepreneurship

April 2021
Case

ClearChoice Dental Implant Centers

By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow

The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult... View Details

Keywords: Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States

Program

Leading in the Digital Era

build more agile organizations, you will advance in your personal leadership journey and develop new skills that enable you to optimize the use of technology and overcome obstacles to progress. Details Evolve new ways of leading and... View Details

Research Summary

Practical Wisdom

I am writing a book with Ikujiro Nonaka that will build on "The Wise Leader" article we published in the May 2011 issue of Harvard Business Review. It will be a sequel to "The Knowledge - Creating Company" book we wrote in 1995. We... View Details

2016
Working Paper

Designing Online Marketplaces: Trust and Reputation Mechanisms

By: Michael Luca

Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details

Keywords: Trust; E-commerce; Market Design

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October 1997
Case

L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

By: Robert J. Dolan

L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details

Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States