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  • All HBS Web  (2,844)
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  • All HBS Web  (2,844)
    • People  (16)
    • News  (644)
    • Research  (1,292)
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  • Faculty Publications  (982)
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  • 2010
  • Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
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Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
  • December 2013 (Revised September 2017)
  • Case

Atlanta Schools: Measures to Improve Performance

By: Robert Simons and Natalie Kindred
The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behavior. After becoming superintendent of the low-income and... View Details
Keywords: Atlanta; Test; Testing; Standardized Test; Standardized Testing; No Child Left Behind; NCLB; Cheating; Performance Pressure; Measurement; Incentives; Atlanta Public Schools; Management; Leadership; Ethics; Performance; Performance Evaluation; Performance Expectations; Risk Management; Education; Education Industry; United States; Georgia (state, US); Atlanta
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Simons, Robert, and Natalie Kindred. "Atlanta Schools: Measures to Improve Performance." Harvard Business School Case 114-001, December 2013. (Revised September 2017.)
  • 20 Jul 2010
  • First Look

First Look: July 20

Tahilyani, and Anjali RainaHarvard Business School Case 110-001 The case focuses on how Pratham, a non-governmental organization, provided quality education to underprivileged children in India by collaborating with the government. It... View Details
Keywords: Martha Lagace
  • April 2013
  • Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
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Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
  • Profile

Debora Lehrer

leave. Four plus years later I had been admitted to HBS and was on my way to earning an MBA. After just a few short years at MLB, it became clear to me that I was missing the foundation of a business education - my history major had not... View Details
Keywords: Entertainment / Media
  • 31 Mar 2020
  • Blog Post

Know Your Audience – Recruiting HBS Students for Investment Management

to her directly to learn more about the program and how to get involved. Managing Your Recruiting Resources For firms outside of the Boston area, there are several opportunities to engage with students for recruiting and education. First, Katja recommends that... View Details
Keywords: Investment Management / Hedge Fund

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods

      Peter Tufano

      Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

      Keywords: education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry
      • 17 Jan 2017
      • Blog Post

      2017 Harvard Startup Fair

      full-time opportunities within a startup environment, as well as an educational opportunity to help students better understand the startup landscape. Here’s the scoop - we hope to see you there. Date: Friday, February 3, 2017 Time:... View Details
      Keywords: All Industries

        Malcolm P. Baker

        Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

        His research is in the... View Details

        Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry
        • January 2016 (Revised August 2019)
        • Case

        From Preparatory Academy to National Flagship: The Evolution of Tsinghua University

        By: William C. Kirby and Joycelyn W. Eby
        Tsinghua University is one of the most prominent universities in China, and, increasingly, in the world. Its evolution to this position reflects the major developments in Chinese history—outward looking internationalism in the 1920s and 1930s, creative survival in the... View Details
        Keywords: University Administration; University Curriculum; University Faculty; World-class Universities; Higher Education; History; Governance; Education Industry; China; Beijing
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        Kirby, William C., and Joycelyn W. Eby. "From Preparatory Academy to National Flagship: The Evolution of Tsinghua University." Harvard Business School Case 316-141, January 2016. (Revised August 2019.)
        • March 2008 (Revised June 2008)
        • Case

        Healthcare and Harvard Business School Alumni in 2008

        By: Richard G. Hamermesh, Carin-Isabel Knoop and Cara Sterling
        This case chronicles the role that Harvard Business School alumni play in the healthcare industry. Overall data on alumni is given, and the industry is broken into seven areas in which the careers of twenty-five alumni are highlighted. View Details
        Keywords: Business Education; Executive Education; Personal Development and Career; Practice; Health Industry
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        Hamermesh, Richard G., Carin-Isabel Knoop, and Cara Sterling. "Healthcare and Harvard Business School Alumni in 2008." Harvard Business School Case 808-044, March 2008. (Revised June 2008.)
        • 13 Jul 2021
        • Blog Post

        A View from the Horizon

        Rene Jones, Chairman and CEO of M&T Bank, Harvard Business School, Summer Venture in Management (SVMP) alumnus 1985 In April, I was honored to join over 70 Black leaders from a variety of industries who signed a letter that supported... View Details
        • January 2010
        • Case

        Pratham - Every Child in School and Learning Well

        By: Srikant M. Datar, Stacey M. Childress, Rachna Tahilyani and Anjali Raina
        The case focuses on how Pratham, a non-governmental organization, provided quality education to underprivileged children in India by collaborating with the government. It focuses on the problem Madhav Chavan, the founder, is trying to solve, the contributing factors... View Details
        Keywords: Non-Governmental Organizations; Collaborative Innovation and Invention; Social and Collaborative Networks; Performance Evaluation; Change Management; Organizational Design; Early Childhood Education; Management Systems; Strategy; Quality; Education Industry; India
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        Datar, Srikant M., Stacey M. Childress, Rachna Tahilyani, and Anjali Raina. "Pratham - Every Child in School and Learning Well." Harvard Business School Case 110-001, January 2010.

          Forest L. Reinhardt

          Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

          Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

          Keywords: nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry
          • Career Coach

          Suzie Rubin

          Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a given industry or function. She coaches students to think through... View Details
          Keywords: Health Care
          • 04 Apr 2011
          • Research & Ideas

          Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

          panel discussion held at Harvard Business School, where several experts talked about how to treat the troubled industry at a time when the year-old Health Care and Education Reconciliation Act of 2010 is... View Details
          Keywords: by Carmen Nobel; Health
          • July 2020
          • Case

          Sesame Workshop (C): Mission Critical Responses to Global and National Crises

          By: Rosabeth Moss Kanter and Joyce J. Kim
          Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details
          Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Education Industry; Education Industry
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          Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (C): Mission Critical Responses to Global and National Crises." Harvard Business School Case 321-016, July 2020.

            Krishna G. Palepu

            KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

            Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry
            • 15 May 2017
            • Blog Post

            Exploring Career Options at HBS

            teaching style, international reach, and cutting-edge research. Once admitted, I didn’t hesitate for a second and moved across the world to join the program.  During my two years at business school I’ve had a lot of time to think about my career goals and explore... View Details
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