Show Results For
- All HBS Web
(3,231)
- Faculty Publications (595)
Show Results For
- All HBS Web
(3,231)
- Faculty Publications (595)
- September 2008
- Article
Does Innovation Cause Stock Market Runups? Evidence from the Great Crash
- Article
MIT Roundtable on Corporate Risk Management
Against the backdrop of financial crisis, a distinguished group of academics and practitioners discusses the contribution of financial management and innovation to corporate growth and value, along with the pitfalls and unintended consequences of such innovation.... View Details
- July 2008
- Article
Crime and Punishment in the 'American Dream'
- June 2008 (Revised October 2008)
- Case
International Carbon Finance and EcoSecurities
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- April 2008 (Revised December 2008)
- Case
Leveraged Loans 2007
- April 2008 (Revised May 2008)
- Case
Commonwealth Care Alliance: Elderly and Disabled Care
- March 8, 2008
- Comment
Marketing Your Way Through a Recession
- March 2008
- Article
Market Reactions to Export Subsidies
- February 2008 (Revised December 2023)
- Case
Digital Music: From MP3 to Streaming
- 2008
- Working Paper
Allocating Marketing Resources
- January 2008
- Background Note
Equity Options
- January 2008
- Article
The Five Competitive Forces That Shape Strategy
- October 2007
- Article
The Power of Stars: Do Star Actors Drive the Success of Movies?
- September 2007
- Case
Tetra Pak Argentina
- 2007
- Text Book
Business Analysis and Valuation: Using Financial Statements
- 2007
- Working Paper
The New Market for Federal Judicial Law Clerks
- 2007
- Book
Business Solutions for the Global Poor: Creating Social and Economic Value
- December 2006 (Revised April 2014)
- Case
J. R. D. Tata
- 2006
- Working Paper
The Value of a 'Free' Customer
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details