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Publications

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  • All HBS Web  (667)
    • People  (4)
    • News  (161)
    • Research  (378)
    • Events  (4)
    • Multimedia  (9)
  • Faculty Publications  (340)

Show Results For

  • All HBS Web  (667)
    • People  (4)
    • News  (161)
    • Research  (378)
    • Events  (4)
    • Multimedia  (9)
  • Faculty Publications  (340)
← Page 23 of 667 Results →
  • Profile

Tiffany Niver

Why was earning an MBA at HBS important to you? I went to a liberal arts college and felt I needed to round out my skills and obtain specific areas of knowledge in business. I also believe that the MBA is an important credential, particularly for women, and foresee it... View Details
Keywords: Technology; Retail; Consulting
  • March–April 2020
  • Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
Keywords: Price; Policy; Brands and Branding; E-commerce
Citation
Find at Harvard
Related
Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
  • 01 Sep 2003
  • News

Jeanne Jackson

strengths. “During the go-go Internet years, there was pressure at Gap and Wal-Mart to treat the online operation as a separate business,” she recalls. “What we learned is that our e-commerce function needed to be an extension of what we... View Details
Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services
  • 20 May 2025
  • Blog Post

How Student-Proposed Internships Can Create Value

contemporary women’s fashion brand that blends European simplicity with California energy. Known for its elevated essentials and modern aesthetic, the company has carved out a niche in the affordable-luxury space, with a global presence across more than 100 markets and... View Details
  • 21 May 2025
  • Blog Post

Mentorship in Action: When an HBS Student Proposes a Project

simplicity with California energy. Known for its elevated essentials and modern aesthetic, the company has carved out a niche in the affordable-luxury space, with a global presence across more than 100 markets and strong e-commerce and... View Details
  • 25 Jul 2013
  • News

An Engine of Education Innovation

fellow collectors of rare records and books with sellers. His solution, the early e-commerce site Exchange.com, was sold to Amazon.com for a reported $200 million in 1999. The second time Leschly sat down to assess his future, he again... View Details
Keywords: Elementary and Secondary Schools; Educational Services
  • 23 May 2019
  • News

Marla Beck, MBA/MPA 1998

intended to build an e-commerce platform, but she changed course and invested in bricks and mortar when she saw a need for customer-friendly neighborhood stores. The pivot offered a personalized shopping experience that relied on a cadre... View Details
Keywords: Susan Young
  • 27 Oct 2011
  • Research & Ideas

Horrible Boss Workarounds

didn't use computers himself and didn't see the value in the strategy. So a group of self-starters went ahead and designed a small, low-risk e-commerce pilot anyway. It tested well, the CEO was at last impressed, and the project moved... View Details
Keywords: by Carmen Nobel
  • 01 Oct 2000
  • News

Internet Tsunami

system, much more so than in the United States," the New York Times (June 7, 2000) reported. Merchants, ranging from toy stores to fishmongers, pay a monthly fee to access Rakuten's e-commerce software and customer database. Merchants... View Details
Keywords: Nonstore Retailers; Retail Trade
  • Career Coach

Celia Chen

internship requiring Visa sponsorship or international student on Visa. To book an appointment, please send Celia an email. Work Experience: McKinsey, Amazon (senior product manager, MBA internship), Markai (entrepreneurship-through-acquisition & cross-border View Details
  • 24 Apr 2014
  • News

Mobile robots revolutionize order fulfillment

The brainchild of Mick Mountz (MBA 1996), Kiva Systems, with its army of small, battery-powered, orange mobile robots, offers a game-changing approach to the way e-commerce retailers such as The Gap, Staples, Saks 5th Avenue, Crate and... View Details
  • 01 Mar 2006
  • News

Fast Lane to Country Lane

software start-up straight out of Yale. She was running the company by the time she left for HBS in 1992. After HBS, she helped launch Open Market, an Internet start-up that made e-commerce software, where she handled both marketing and... View Details
Keywords: Margie Kelley; Furniture and Home Furnishings Stores; Retail Trade
  • 01 Oct 2001
  • News

Barbara Bry: Business is Blooming

Despite recent e-commerce volatility, Proflowers has experienced phenomenal growth, including a new partnership with Amazon.com and expansion into Japan. Proflowers is only the latest in a variety of endeavors that Bry has been involved... View Details
Keywords: Thomas Frick; Arts, Entertainment
  • August 2018 (Revised February 2019)
  • Case

Shindigz

By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details
Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry
Citation
Educators
Purchase
Related
Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)
  • 28 Jul 2016
  • Blog Post

Why I’m Not Changing Careers after Business School

incredible classmates from across the globe who share their perspectives on a daily basis, but I have also packed my bags more than a few times to see the world for myself. Most notably, I spent the summer between RC and EC year working for an View Details
  • Web

Managing International Trade and Investment - Course Catalog

interdependence of technology and digital markets. We will look at how firms confront markets and politics in technological innovation and competition (data access and management, financial technology, semiconductors), in frontier markets (platform View Details
  • 01 Dec 2017
  • News

2017 in Manufacturing: The Supply Chain Goes High Tech

e-commerce retailers, but that could result in a distribution bottleneck. I haven’t seen it yet, but the most innovative manufacturers will start thinking about ways to reach their customers directly and at scale.” —Professor Gary Pisano... View Details
Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers
  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

locations and retailers to provide ‘real world’ ($) rewards to players.” Many alumni see possibilities and potential in other areas: “Augmented reality can definitely revolutionize e-commerce and mobile-friendly brand apps,” said Ameera... View Details
Keywords: Arts, Entertainment
  • 24 Apr 2014
  • News

An engine of innovation in public education

inner-city school in New York City, before HBS. After receiving dual graduate degrees at Harvard, Leschly sold Exchange.com, the e-commerce site he created, to Amazon. Years later, he returned to HBS to teach a course he developed,... View Details
  • 01 Dec 2019
  • News

Capitalizing the Corner Shop

or cash or machinery—so you ended up borrowing from the bank of mom and dad or the bank of your friend to support your business.” Early in his career, Kehinde realized that these capital challenges were epidemic. In 2012, he helped found Jumia, an View Details
Keywords: Dan Morrell
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