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  • November 2014 (Revised January 2017)
  • Case

Micromax: Scaling the Largest Indian Mobile Handset Company

By: Ranjay Gulati, Rachna Tahilyani and Alicia DeSantola
It is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product... View Details
Keywords: Mobile; Scaling; Indian Software Development; Consumer Behavior; Management Turnover; Mobile and Wireless Technology; Management; E-commerce; Technology Industry; Telecommunications Industry; India
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  • 01 Apr 2001
  • News

Edwin Yu: Bidding on the Future

small participation fee. For now, the service is limited to Seoul and the capital’s suburbs. For somebody living on the cutting-edge of the e-commerce revolution, Yu is surprisingly relaxed and good-humored. Still, he isn’t letting his... View Details
Keywords: Alejandro Reyes; Telecommunications; Information
  • 01 Sep 2003
  • News

Jeanne Jackson

strengths. “During the go-go Internet years, there was pressure at Gap and Wal-Mart to treat the online operation as a separate business,” she recalls. “What we learned is that our e-commerce function needed to be an extension of what we... View Details
Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services
  • February 2024
  • Module Note

Data-Driven Marketing in Retail Markets

By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; ＂Marketing Analytics＂; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
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  • 01 Apr 2000
  • News

New Exhibit Highlights Turning Point for American Business

Amidst the dizzying swirl of today's e-commerce transactions, it is sometimes difficult to remember what the business world was like before the advent of computer technology. For campus visitors who want to take a minute to reflect on a... View Details
Keywords: Nancy O. Perry
  • Profile

Tiffany Niver

Why was earning an MBA at HBS important to you? I went to a liberal arts college and felt I needed to round out my skills and obtain specific areas of knowledge in business. I also believe that the MBA is an important credential, particularly for women, and foresee it... View Details
Keywords: Technology; Retail; Consulting
  • May 2024
  • Case

Net Protections (A)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details
Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan
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  • March–April 2020
  • Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
Keywords: Price; Policy; Brands and Branding; E-commerce
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  • May 2021 (Revised February 2025)
  • Teaching Note

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details
Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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  • 23 May 2019
  • News

Marla Beck, MBA/MPA 1998

intended to build an e-commerce platform, but she changed course and invested in bricks and mortar when she saw a need for customer-friendly neighborhood stores. The pivot offered a personalized shopping experience that relied on a cadre... View Details
Keywords: Susan Young
  • 24 Apr 2014
  • News

Mobile robots revolutionize order fulfillment

The brainchild of Mick Mountz (MBA 1996), Kiva Systems, with its army of small, battery-powered, orange mobile robots, offers a game-changing approach to the way e-commerce retailers such as The Gap, Staples, Saks 5th Avenue, Crate and... View Details
  • May 2023
  • Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details
Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding
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  • Web

Paul Baier | Baker Library | Bloomberg Center | Harvard Business School

developed for the online business. Excara.com then launched in 2000 as a software company offering e-commerce solutions to manufacturers. Paul also joined Charles River Ventures as the business development director. He described his... View Details
  • Web

Approaching Business with an Artistic Eye - Global Activities 2020

sector,” explains Halwani. “I want to strengthen it and make it available and accessible to everyone.” At HBS, Halwani furthered his entrepreneurial passion and started his own fashion e-commerce company, Darza—which means “stitch” in... View Details
  • September 2019 (Revised December 2019)
  • Supplement

Anthony Soohoo: Retrospection on Dot & Bo

By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about... View Details
Keywords: Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; Learning; E-commerce; United States
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  • September 2018
  • Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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  • 07 May 2018
  • Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

e-commerce world is a brutal competitive environment,” says Harvard Business School marketing professor Thales Teixeira. “One of the biggest levers retailers have at their disposal to bring in customers is price.” More discounts, however,... View Details
Keywords: by Michael Blanding; Retail
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details
  • 24 Apr 2014
  • News

An engine of innovation in public education

inner-city school in New York City, before HBS. After receiving dual graduate degrees at Harvard, Leschly sold Exchange.com, the e-commerce site he created, to Amazon. Years later, he returned to HBS to teach a course he developed,... View Details
  • 01 Oct 2000
  • News

Lydia M. Marshall: Gumption and Grace

notes, "and it was very exciting to be a part of it." In 1999, Marshall decided to do something completely different. The result, VentureThink, is a start-up that aims to create, build, and manage e-commerce businesses. With the budding... View Details
Keywords: Susan Young