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  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

2024 The Parlor Room Anthony Mayo on What Makes an Effective Leader Chris Linnane Harvard Business School Professor Anthony Mayo joins host Chris Linnane to explore what distinguishes good leaders from great ones, emphasizing how... View Details
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

causes us to buy a product, not what's correlated with it. We realized that the causal mechanism behind a purchase is, 'Oh, I've got a job to be done.' And it turns out that it's really effective in allowing... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • Web

Students on the Job Market - Doctoral

Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL... View Details
  • Program

Families in Business

foundations. All three types of businesses will benefit from this program. Details Address the complex dynamics of a family business Manage expectations for the family's involvement with the business Develop plans for onboarding the... View Details

    Productive Tensions: How Every Leader Can Tackle Innovation’s Toughest Trade-Offs

    How leaders can recast innovation’s toughest trade-offs—efficiency vs. flexibility, consistency vs. change, product vs purpose—as productive tensions.

    Why is leading innovation in today’s dynamic business environment so distressingly... View Details

    • June 2017 (Revised May 2019)
    • Supplement

    Kjell and Company: Motivating Salespeople with Incentive Compensation (B)

    By: Doug J. Chung
    Kjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden’s most popular cities: Stockholm, Gothemburg... View Details
    Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden
    Related
    • Program

    Leading Change and Organizational Renewal

    and managing change, this program prepares you to drive organizational evolution and innovation as the business environment rapidly evolves. You will gain new insight into the strategies used by top global companies to eliminate roadblocks to change—and improve your... View Details
    • 14 Dec 2021
    • Op-Ed

    To Change Your Company's Culture, Don't Start by Trying to Change the Culture

    different things. The causality doesn’t go the other way. So, in a company, you first need to change how the company is organized, managed, and led in light of its strategic goals. The goals themselves may need to change. A new culture... View Details
    Keywords: by Michael Beer
    • Research Summary

    Time Varying Expected Returns, Stochastic Dividend Yields, and Default Probabilities: Linking the Credit Risk and Equity Literature (with George Chacko and Jens Hilscher)

    In standard structural bond pricing models, the firm defaults once the market value of assets has fallen below a threshold. Expected returns, or at least dividend yields, are assumed to be constant, which implies that any asset value movement is permanent and has the... View Details
    • 01 Nov 2019
    • Blog Post

    Confronting Climate Change in the Classroom and Beyond

    leaders, and to inspire new ideas and practical, effective solutions that will benefit managers everywhere. In practical terms, that translates to the BEI team, led by Faculty Chair and Senator John Heinz Professor of Environmental... View Details
    • Research Summary

    A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

    • Web

    Marketing - Faculty & Research

    techniques focus primarily on summarizing characteristics related to short-term values, rather than capturing the broader behaviors that drive long-term customer value. These limitations hinder RL’s ability to effectively learn customer... View Details
    • 30 Apr 2021
    • Research & Ideas

    Why Anger Makes a Wrongly Accused Person Look Guilty

    researchers were inspired to investigate the link between anger and guilt five years ago after discussing true crime documentaries and the dynamics of the falsely accused being interviewed by police. “As behavioral scientists, we wondered... View Details
    Keywords: by Michael Blanding
    • 16 Apr 2013
    • First Look

    First Look: April 16

    that prosocial spending is associated with greater happiness around the world, in poor and rich countries alike. To test for causality, in Studies 2a and 2b, we used experimental methodology, demonstrating that recalling a past instance of prosocial spending has a... View Details
    Keywords: Sean Silverthorne
    • Program

    Agribusiness Seminar

    deepen their understanding of the food and agriculture landscape, exchange perspectives, strengthen their networks, and cultivate ideas to shape this vital industry. In our upcoming seminar, you will explore current and future industry View Details
    Keywords: Agriculture; Agriculture
    • 10 Apr 2007
    • First Look

    First Look: April 10, 2007

    of directors of Medtronic, Inc., a company known for its commitment to effective corporate governance, must prepare for the departure of Chairman & CEO Bill George and the retirement of four long-time directors. The company had... View Details
    Keywords: Martha Lagace
    • June 2018
    • Article

    Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

    By: Clarence Lee, Elie Ofek and Thomas Steenburgh
    We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
    Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
    Related
    • Program

    Building a Legacy

    for managing and preserving family wealth. You may also be interested in the related program: Family Office Wealth Management—Virtual. Key Benefits Successful family offices are adept at managing the tension and interplay between family View Details
    • Program

    Competing in the Age of Digital Platforms

    business Understand the unique dynamics of platform businesses and markets Identify the critical factors for success and failure of a platform business Recognize the social and ethical responsibilities of running a platform business... View Details
    • Research Summary

    The Value of Family Ownership, Control, and Management

    In collaboration with Professor Raphael Amit of Wharton, Belén Villalonga is investigating how family ownership, control, and management affect firm value. Their forthcoming Journal of Financial... View Details