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  • September 2020 (Revised July 2022)
  • Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
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  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

potential. With diverse experience in hand and a deep passion for the company’s mission, Leahy is showcasing exactly why she is the right person for the job. The Beauty of Combining Art and Science In many ways, Leahy’s path to the... View Details
Keywords: Consumer Products / Retail
  • 2019
  • Article

Industrie-Holding: Creating a Community of Interest among Swiss 'Multinationals'

By: Sabine Pitteloud
This article focuses on the genesis and evolution of Industrie-Holding, a federation of Swiss multinationals, from 1942 onwards. Thanks to recent donations from the Alusuisse and Hero archives, historians now have access to the minutes of the Industrie-Holding... View Details
Keywords: Business ＆ Government Relations; Multinationals; Lobbying; Business and Government Relations; Multinational Firms and Management; Switzerland
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  • 03 Dec 2024
  • HBS Seminar

Jing Dong, Columbia

    David Ager

    David Ager is a Senior Lecturer in Executive Education.  He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders.  The companies hail from diverse sectors including... View Details

    • 16 Nov 2021
    • News

    Shift Hidden Workers to Human Assets to Meet Talent Needs Now

    • Winter 2019
    • Article

    Value-based Health Care: Lessons for the Anesthesiologist

    By: J.A. Martin, B.L. Potter, T.F. Flanagan and T.W. Feeley
    At one point or another in our life, we all become consumers of the health care industry. Indeed, health care affects everyone and encompasses a diverse set of services from childbirth, to illness prevention, to the management of chronic disease and end-of-life care.... View Details
    Keywords: Value-based Health Care; Anesthesiologists; Health Care and Treatment; Value; Cost Management; Problems and Challenges; Health Industry; United States
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      Jay W. Lorsch

      Jay W. Lorsch is the Louis Kirstein Professor of Human Relations at the Harvard Business School. He is editor of View Details

        An Anatomy of Crypto-Enabled Cybercrimes

        The advent of cryptocurrencies and digital assets holds the promise of improving financial systems by offering cheap, quick, and secure transfer of value. However, it also opens up new payment channels for cybercrimes. Assembling a diverse set of public on- and... View Details
        • 03 Oct 2017
        • Sharpening Your Skills

        7 Effective Ways to Lead Teams

        Source: rawpixel Very few businesses today can exist today without effective team work. So it's surprising that while many managers are regularly coached on how to lead individuals, training in team leadership is much more rare.... View Details
        Keywords: by Sean Silverthorne

          Rosabeth M. Kanter

          Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

          Keywords: management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting
          • May 1995 (Revised April 1998)
          • Case

          AT&T Paradyne

          By: Robert S. Kaplan
          A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
          Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry
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          • 25 Aug 2015
          • Blog Post

          Why an MD/MBA from HBS and HMS?

          finance, operations, information technology, and management to assume leadership positions in these organizations. Of course, the HBS professors were always engaging, and class with them felt more like a theatrical performance than a... View Details
          • March 2008 (Revised October 2008)
          • Supplement

          Lisa Sherman (B)

          By: Bill George and Jens Audenaert
          The case of Lisa Sherman (B) describes a highly successful executive at Verizon, who decides to leave the company because of the negative views of gays and lesbians expressed at a diversity training workshop, and her final meeting with Verizon CEO Ray Smith to describe... View Details
          Keywords: Business or Company Management; Personal Development and Career; Retention; Resignation and Termination; Diversity; Government and Politics
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          • August 2020 (Revised May 2021)
          • Case

          PayPal: The Next Chapter

          By: Michael Porter, Mark Kramer and Annelena Lobb
          Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring... View Details
          Keywords: Mission and Purpose; Finance; Business and Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry
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          • 17 May 2017
          • Research & Ideas

          Minorities Who 'Whiten' Job Resumes Get More Interviews

          resumes than candidates who reveal their race—and this discriminatory practice is just as strong for businesses that claim to value diversity as those that don’t. These research findings should provide a startling wakeup call for business... View Details
          Keywords: by Dina Gerdeman

            Hubert Joly

            Former Chairman and Chief Executive Officer of Best Buy
            Author of The Heart of Business– Leadership Principles for the Next Era of Capitalism

            Hubert Joly is a senior lecturer in the General Management unit and... View Details

            • 10 Nov 2015
            • Op-Ed

            Authentic Leadership Rediscovered

            jerks, nor does this behavior reflect their authentic selves. Rather, these individuals likely had very negative experiences early in their lives that cause them to have difficulty in managing their anger, in part because they feel like... View Details
            Keywords: by Bill George
            • February 2011 (Revised June 2011)
            • Case

            Stock Reform of Shenzhen Development Bank

            By: Li Jin, Li Liao, Aldo Sesia and Jianyi Wu
            Shenzhen Development Bank, China's first publicly traded company, was undergoing the non-tradable share reform. Its current controlling shareholder, private equity firm Newbridge Capital LLC, needs to negotiate with its diverse minority shareholders to find a... View Details
            Keywords: Capital; Private Equity; Investment; Corporate Governance; Managerial Roles; Emerging Markets; Negotiation; Business and Shareholder Relations; Conflict of Interests; Banking Industry; China
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            • August 2021
            • Article

            The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring

            By: Teresa M. Amabile and Douglas T. (Tim) Hall
            For decades, training in management research has emphasized objectivity, typically viewed as an arm’s length distance between the topic of the research and the interests of the researcher. This emphasis has led most scholars to avoid research topics of deep personal... View Details
            Keywords: Qualitative Research Methods; Case Research Methods; Organizational Behavior; Careers; Career Changes And Transitions; Self-relevant Research; Research; Personal Development and Career; Transition; Identity; Retirement
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