Publications

24 Oct 2006
First Look

First Look: October 24, 2006

Course MaterialsCellular Service Harvard Business School Case 707-424 Background on cellular service technology and "friends and family" plans as foundation for discussing network effects. Purchase... View Details

Keywords: Sean Silverthorne

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

to the supply side toward catering to the demand side. Building on the initial 1,000 After surpassing 1,000 customers, organic opportunities for the companies to acquire more customers and suppliers in bulk became increasingly rare. So Uber and Airbnb turned to View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

07 Oct 2014
First Look

First Look: October 7

Harvard Business School Case 714-519 Bitcoin: The Future of Digital Payments? No abstract available. Purchase this case: http://hbr.org/product/Bitcoin--The-Future-of-Di/an/714519-PDF-ENG Harvard Business School Case 914-052 The Special... View Details

Keywords: Sean Silverthorne

January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

Web

Leadership Initiative - Leadership

security threats. Previously, he served as Corporate Vice President and Head of Strategy for PTC, where he spearheaded its digital transformation to a Software-as-as Service business. Sunand was also Global... View Details

Web

Finance - Faculty & Research

Aparna Krishna This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at... View Details

Web

Online Business Courses & Certifications | HBS Online

Professor Michael Wheeler Master negotiation techniques to secure maximum value for yourself and your organization. 8 weeks, 4-5 hrs/week Pay by September 11 $1,850 Certificate New Transforming Customer Experiences Professor Ryan Buell Gain a systematic approach for... View Details

Web

HBS - The year in Review

2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details

01 Sep 2023
News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

considered especially effective today—as well as those that are losing luster. Tiered pricing guides consumers to make the ‘right’ choice An increasing number of firms are starting to use tiered pricing, a strategy that provides customers with several product or View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

11 Nov 2014
First Look

First Look: November 11

demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they deliver can actually improve. Studies in food service show how... View Details

Keywords: Sean Silverthorne

Web

Technology & Innovation - Faculty & Research

data start-ups on the other—offering data-intensive, analytics-based services that could connect to any industrial device. So GE launched a multibillion-dollar initiative focused on what it calls the industrial internet: adding View Details

February 2010 (Revised October 2010)
Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta

In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details

Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry

June 2019
Case

ClearLife: From Prospect to Platform

By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu

ClearLife’s first product was a trading and analytics platform for participants in the U.S. life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and... View Details

Keywords: Digital Platforms; Insurance; Entrepreneurship; Expansion; Diversification; Strategy

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

Web

Research - Global

customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment...... View Details

July 2011 (Revised September 2011)
Case

Game Time Decision for AppDirect

By: Andrei Hagiu, Laura Arjona and Emily Zhang

AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel... View Details

Keywords: Digital Platforms; Distribution; Applications and Software; Innovation Strategy; Entrepreneurship; Business Growth and Maturation; Competitive Strategy; Information Technology Industry; United States