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Show Results For
- All HBS Web
(8,599)
- People (21)
- News (1,755)
- Research (5,674)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,968)
- 29 Jul 2022
- News
Will Demand for Women Executives Finally Shrink the Gender Pay Gap?
- 2007
- Working Paper
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms
Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007.
- 2016
- Chapter
Secondary Markets, Demand Revival, and Firm Performance: Exploratory Analyses in the Vintage Timepiece Auctions Market
By: Kim Claes and Ryan Raffaelli
Claes, Kim, and Ryan Raffaelli. "Secondary Markets, Demand Revival, and Firm Performance: Exploratory Analyses in the Vintage Timepiece Auctions Market." In Les vies multiples d'une montre [The Multiple Lives of a Watch], edited by Kalust Zorik and François H. Courvoisier. Éditions Loisirs et Pédagogie, 2016, French ed.
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Consumer Products Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian View Details
Keywords: by James E. Aisner
- September 1986 (Revised February 1991)
- Case
Graves Industries, Inc. (C): Consumer Hardware Division
Describes events occurring over a three-year period in a division of Graves Industries. The division is being squeezed for profit, and managers in the division get involved in some fraudulent financial reporting schemes involving revenues and capitalization of... View Details
Merchant, Kenneth A. "Graves Industries, Inc. (C): Consumer Hardware Division." Harvard Business School Case 187-047, September 1986. (Revised February 1991.)
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- 04 Dec 2007
- Working Paper Summaries
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
- 20 Apr 2017
- Cold Call Podcast
Making Health Insurance That Consumers Actually Like
- Forthcoming
- Article
Legislators' Demand for Firms' Financial Statements: Evidence from U.S. Congressional Redistricting Events
By: Matthew Ma, Jing Pan, Ethan Rouen and Laura Wellman
We investigate whether U.S. House representatives and their staff seek financial information from constituent firms to inform their legislative decisions. We exploit shifts in U.S. congressional districts (i.e., the reconfiguration of federal district lines or... View Details
Keywords: Redistricting; Lobbying; Legislators; Voting Behavior; Corporate Disclosure; Government Legislation; Voting; Behavior
Ma, Matthew, Jing Pan, Ethan Rouen, and Laura Wellman. "Legislators' Demand for Firms' Financial Statements: Evidence from U.S. Congressional Redistricting Events." Review of Accounting Studies (forthcoming). (Pre-published online July 7, 2025.)
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal... View Details
- 22 Nov 2011
- News
As Layoffs Rise, Stock Buybacks Consume Cash
- September–October 2019
- Article
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
- 2012
- Article
Do Voters Demand Responsive Governments? Evidence from Indian Disaster Relief
By: Shawn Cole, Andrew Healy and Eric Werker
Using rainfall, public relief, and election data from India, we examine how governments respond to adverse shocks and how voters react to these responses. The data show that voters punish the incumbent party for weather events beyond its control. However, fewer voters... View Details
Keywords: Political Elections; System Shocks; Natural Disasters; Policy; Motivation and Incentives; Public Opinion; India
Cole, Shawn, Andrew Healy, and Eric Werker. "Do Voters Demand Responsive Governments? Evidence from Indian Disaster Relief." Journal of Development Economics 97, no. 2 (March 2012): 167–181.
- 2002
- Article
Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality
By: Youngme Moon
Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
- 06 Dec 2010
- News
Consumers are buying for themselves this holiday
- Article
Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
By: Anita Elberse and Jehoshua Eliashberg
Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Elberse, Anita, and Jehoshua Eliashberg. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures." Marketing Science 22, no. 3 (Summer 2003): 329–354.