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- Faculty Publications (134)
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- All HBS Web (829)
- Faculty Publications (134)
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
modularity does not happen by accident; it has to be designed into the system. You have to invest in the architecture and interfaces among modules and test performance at the modular level. The whole system has to work, as do the... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Above: Chris Kempczinski is one of the alumni working to modernize McDonald’s. Nick Karavites owns 24 McDonald’s restaurants in the Chicago area and the surrounding suburbs, and when he visits them, he always keeps his eye out for a surefire sign of trouble: A View Details
- 19 Oct 2011
- News
A Good Look
businesses but pays close attention to the marketplace. “We listen to the consumer and to our customers who are feeling pressure from consumers to not include certain ingredients in their formulas,” says Levy. The regulatory environment... View Details
- 01 Dec 2015
- News
Complements to the Case Method
industry or region, and then going out and testing them in real life, that students can find those tiny gaps where it’s wrong— and where they can leverage with smart investments. “We don’t want the course to just be about polishing... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- 01 Oct 2001
- What Do You Think?
Will Information Technology Really Turn Organizations Upside Down This Time?
do you think? Original Article Periodically, somebody comes up with the idea of turning the organization upside down, with the customer on top. Those serving customers in the frontline come next, and top... View Details
Keywords: by James Heskett
- 15 Aug 2024
- Blog Post
Navigating the Future of Renewable Energy at Port Esbjerg
that cost approximately USD 20 million to build. An offshore wind turbine installed on shore for testing at Port Esbjerg. Image source: the authors. Transitioning to Greener Energy Solutions We toured Port Esbjerg's municipality owned... View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
Drawing on lessons from the battlefield is common practice for business leaders seeking tested strategies to succeed against adversity. Today, the battle against COVID-19, an invisible enemy, feels to many observers like a military... View Details
Keywords: by Euvin Naidoo
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their View Details
Keywords: Anna Secino
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details
- Web
Strategy for Entrepreneurs - Course Catalog
startup ideas—is challenging. Signals are biased and noisy. Designing experiments is non-trivial, and running tests is expensive. Failure is hard to admit and learn from. Getting to and listening to feedback is challenging. The ideas with... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is View Details
- 03 Mar 2020
- News
Can This Man Change the American Diet?
in the Boston area, Clover serves an always-changing, all-vegetarian menu to a 90 percent non-vegetarian customer base. In this episode of Skydeck, associate editor Julia Hanna takes listeners behind the scenes at a Clover food... View Details
Keywords: Agriculture
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable product and get... View Details
Keywords: Dan Morrell
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
discussed. Because Natura has a network of more than 200,000 direct sales consultants (much like the U.S.A.'s Avon or Mary Kay), new product ideas can be quickly tested in the market and immediate customer... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
adding a number of different frictions to the website, including eliminating the link to the outlet catalog on the store’s landing page, removing the ability for customers to search by discount, and taking away markers that automatically... View Details
- 03 Mar 2015
- First Look
First Look: March 3
Customers could pay to access the database for research, to create genetic tests, or for many other purposes. GenapSys would also build an online store with the genetic tests View Details
Keywords: Sean Silverthorne
- Profile
Rocio Parra
among students and faculty. We did quant studies on campus and on Facebook, plus qualitative studies through faculty interviews and close observation of students using the product. Our team won first place — and I became really interested in marketing strategy and... View Details