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- All HBS Web (824)
- Faculty Publications (130)
- 01 Dec 2018
- News
Ready, Set, Launch
Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable product (MVP). With only the barest minimum of features, MVP... View Details
- Profile
Rocio Parra
among students and faculty. We did quant studies on campus and on Facebook, plus qualitative studies through faculty interviews and close observation of students using the product. Our team won first place — and I became really interested in marketing strategy and... View Details
- 29 Sep 2020
- Blog Post
New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices
legacy devices, so customers can understand how a device is functioning, how it has functioned in the past, and how it should be functioning within a network. The startup also provides tools that boost device performance within a network.... View Details
- 23 Apr 2019
- Blog Post
HBS Shares Their Favorite Books for HR Leaders
In combination with the book, managers can use the Rebel Test to help their teams identify what kind of rebels they are, and how they can use their natural inclinations to push the boundaries of what is possible. Being the Boss: The Three... View Details
Keywords: All Industries
- Web
Online Digital Marketing Strategy Course | HBS Online
Digital Marketing Strategy $1,850 Next 7-week session starts August 6th Enroll Now Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per... View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Download the paper: http://www.hbs.edu/research/pdf/08-084.pdf Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis Authors:Alan D. MacCormack, John Rusnak, and Carliss Y. Baldwin... View Details
Keywords: Martha Lagace
- 01 Mar 2016
- News
Faculty Q&A: Price Check
application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges that many other retailers don’t. There is quite a bit of... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
discussed. Because Natura has a network of more than 200,000 direct sales consultants (much like the U.S.A.'s Avon or Mary Kay), new product ideas can be quickly tested in the market and immediate customer... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
firms: approximately 35,000 plants in 86 different manufacturing industries. The sheer amount of data allowed her to test for incremental versus radical innovation among firms in a unique way. For incremental change, McElheran looked at a... View Details
Keywords: by Maggie Starvish
- 11 Apr 2017
- First Look
First Look at New Research, April 11
that researchers face when demonstrating the existence and effects of resale price maintenance (RPM). We outline three approaches for finding price effects of RPM and the corresponding hurdles in data and methodology. We show that the quantity View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- Profile
Shana Hoffman
loved ones access to customized care plans and provides them with education and resources on how to provide better care with less burden and lower cost. Even in its nascent stages, CareSolver has attracted favorable interest. The i-lab... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the category is... View Details
- Profile
Tuce Zengin Van den Eynde
it,” says Tuce, “going from a huge company to one with just thirteen shops. You can see how everything is related: marketing, operations, government relations, finance.” Ultimately, Tuce’s team advised the stand operator, based on numerous View Details
- 10 Dec 2010
- News
Notes from the Trenches
on his company’s board. Good Start, which closed an $18 million Series A round of fundraising in September, will use advanced DNA sequencing technology for a pre-pregnancy test to more accurately screen for a range of potential genetic... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
the concept of sustainability itself. It appears that overcoming these roadblocks will require systematic interventions and alternative normative concepts. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55541 The Impact of Penalties for Wrong... View Details
Keywords: Dina Gerdeman
- 16 Feb 2011
- News
Healthy Growth
has been chairman and CEO of IDEXX, a Maine-based firm that develops diagnostics and information technology for veterinarians, as well as testing technologies that ensure safe water, milk, and livestock production. According to the... View Details
- Web
Instant Photography Is Launched | Baker Library
Instant Photography Is Launched Edwin Land, positive test photograph (left) and negative test photograph (right), April 1946. Polaroid Corporation Records Related to Meroe Morse, b. VII.80, f. 5, f. 19.... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily with View Details