Customer Power - Publications - Faculty & Research

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

07 Jun 2021
Book

9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'

His 2011 book Joining a Nonprofit Board explored high-level governance strategy issues. His new book offers pragmatic advice about the critical endeavor of fundraising. This book “is devoted to helping improve raising of financial resources for View Details

Keywords: by Danielle Kost

15 Dec 2003
Research & Ideas

The New Global Business Manager

just wrote a case on Procter & Gamble in Japan. They understand that Japanese women are incredibly sophisticated, demanding customers who spend more money on cosmetics than anyone else in the world. Instead of saying, "Well,... View Details

Keywords: by Cynthia Churchwell

20 Nov 2012
First Look

First Look: November 20

the U.S. Department of Agriculture's approval of genetically modified organisms (GMOs), we find that product assessments by powerful stakeholders and peer agencies influence product approval and that their effects vary under different... View Details

Keywords: Sean Silverthorne

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

the error structure. However, traditional tests to detect serial correlation have weak power and can be misleading, resulting in misuse of moment conditions and incorrect inference. We present an appropriate set of moment conditions to... View Details

Keywords: Sean Silverthorne

Web

2022 Reunion Presentations - Alumni

session, Professor Beshears will lead a mini case discussion that serves as a launching pad for a presentation illustrating the power of the “choice architecture” approach for influencing the behavior of View Details

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

changes in stockouts or rebalances. We observe no evidence of learning or fatigue. Agent-level heterogeneity in the treatment effects shows that the agents who handle substantially more customer deposits than withdrawals benefit most from... View Details

Keywords: Dina Gerdeman

01 Mar 2024
News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details

Keywords: Jennifer Gillespie

Web

CSV in Practice - Institute For Strategy And Competitiveness

but for Cisco customers, increasing industry growth. The program has also strengthened Cisco’s relationships with suppliers, customers and government. Integrating Strategy Across Levels - Novartis in Rural India Reconceiving Products &... View Details

Web

Frequently Asked Questions | HBS Online

HBS Online for Organizations What types of organizations qualify for an Enterprise Agreement? We work with a variety of companies, from large multinational corporations to small businesses, and universities across the globe. Can courses be View Details

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

01 Oct 2014
What Do You Think?

Is Too Much Focus a Problem?

"fail to consider or know how to recognize what is outside their industry that is impacting their business (such as) customers who are buying their goods but don't fit the target profile, or alternative (product) uses Focus has a... View Details

Keywords: by James Heskett

Web

HBS - Financials | Supplemental Financial Information

delivered for more than 6,300 global participants, representing an increase of 40 percent compared with fiscal 2021. The group also delivered custom programs in a range of industries, on-boarding 18 new clients into the portfolio and... View Details

Web

Sustainable Business Strategy Course | HBS Online

be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality Examine the broader environmental, political, and social landscape in which you operate, including the role of government, investors, and View Details

Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to... View Details

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

service alternatives or provide incentives in order to facilitate customer choice with fewer regrets. According to Iyengar, " choosing helps us create our lives. We make choices and are in turn made by them. Science can assist us in... View Details

Keywords: by Jim Heskett

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

key role business leaders have to play in confronting climate change—and the power of HBS alumni to make a positive difference. Jacqueline Adams (MBA 1978) President, J Adams Strategic Communications; co-author of A Blessing: Women of... View Details

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

how new products or services would perform at various prices or with different characteristics. The machine learning algorithms that might power such a device are, at least for now, incapable of producing such promising results. But what... View Details

Keywords: by Kristen Senz

01 Oct 1997
News

Graduate's Gift Honors HBS Friend

words, "a glorious and amazing friendship." "Our class at Harvard was very special," emphasized Anderson, who retired in 1993 as chairman of the board of Custom Molders, Inc., of Durham, North Carolina. "At HBS we spent more time caring... View Details

Keywords: Nancy O. Perry

01 Mar 2004
News

Derek Ferguson

Music, a retailer based in the Midwest. “Its biggest profit drivers were rap and hip-hop,” he remarks. “I remember thinking that there was a real opportunity to cater more directly to that customer base.” To learn more about the business,... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Publications