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- All HBS Web (880)
- Faculty Publications (210)
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details
- 01 Jun 2005
- News
Transforming the IRS
feedback from taxpayers and employees as well as measures of meaningful business results, was a critical step in changing attitudes. How did you improve customer service? There were no quick fixes or silver... View Details
- 01 Jun 2001
- News
HBS Press Books in Brief
Relationships as Valuable Assets, by Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas, is the first book to provide a unifying framework and practical tools for measuring customer value — the... View Details
- 23 Jul 2008
- Sharpening Your Skills
Sharpening Your Skills: Balanced Scorecard in Action
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How does the Balanced Scorecard (BSC) improve corporate governance? Does View Details
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of View Details
Keywords: by Carmen Nobel
- Web
Online Digital Marketing Strategy Course | HBS Online
to make decisions about digital marketing strategy and tactics, including how to position a product or service for success, acquire and engage customers, and measure both performance of near-term campaigns and longer-term View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Rich and Famous." As they grew richer, pressure increased on those below to trade up. And, as they traded up, pressure increased in turn on the well-off to buy even more—the second home, the big screen TV, and the latest sport-utility vehicle. Enter the big houses that... View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
how companies create value for customers and shareholders. The BSC measures the customer value proposition, and links critical processes and intangible assets to View Details
Keywords: by Sarah Jane Gilbert
- July 2004 (Revised March 2006)
- Case
RosettaNet and ebXML: Betting on the Right eBusiness Standard
By: F. Warren McFarlan and Veronika Belokhvostova
A major enterprise software company must select which technologies to support, based on their long-term and short-term viability and benefits. The protagonist is involved in the release of the B2B integration component of major enterprise software whose purpose is to... View Details
Keywords: Communication Technology; Customer Focus and Relationships; Markets; Standards; Science-Based Business; Situation or Environment; Applications and Software; Technology Adoption; Information Technology Industry
McFarlan, F. Warren, and Veronika Belokhvostova. "RosettaNet and ebXML: Betting on the Right eBusiness Standard." Harvard Business School Case 305-006, July 2004. (Revised March 2006.)
- 30 Jun 2015
- First Look
First Look: June 30, 2015
in support of eight things that great service leaders know and do. Great service leaders know that (1) leading a breakthrough service is different, and they take steps to ensure repeated memorable service encounters; (2) customers buy... View Details
Keywords: Carmen Nobel
- Web
Digital Marketing & AI Workshop - Course Catalog
HBS Course Catalog Digital Marketing & AI Workshop Course Number 1995 Lecturer Jacob Cook Fall; Q1; 1.5 credits 14 sessions Overview This hands-on EC course covers the fundamentals of modern digital marketing, including driving traffic, earning conversions, and View Details
- 10 Oct 2018
- News
Working with a Giver’s Spirit
percent. Give low- and middle-income customers access to low-interest-rate loans by using a predictive algorithm that uses nontraditional data to measures creditworthiness. “There’s a spectrum of behavior,”... View Details
- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200.... View Details
- 10 Jun 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke
with regards to these issues (sustainability, lack of diversity, inequality), but they did not know how to start measuring and managing it in order to address some of the issues we see in society,” said van Poecke. What Gets View Details
Rob Gierkink
their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of Datalogix which he founded in 2007.... View Details
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
Subsequently, it needs information on how well the strategy is being implemented and what results the strategy is delivering. Directors cannot infer from quarterly financial statements whether the company has selected a sensible customer... View Details
Keywords: by Robert S. Kaplan
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
productivity, says Professor Gail J. McGovern. In this Q&A, she discusses what executives can do to repair the split and introduces a new diagnostic tool for measuring marketing performance used in the HBS Executive Education program.... View Details
- Web
Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School
effectively and efficiently measure the impact of Acumen’s portfolio companies. “We developed Lean Data as a smart way to listen to our customers and understand the impact of our products and services on... View Details
- 08 Jul 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke
performing with regards to these issues (sustainability, lack of diversity, inequality), but they did not know how to start measuring and managing it in order to address some of the issues we see in society,” said van Poecke. What Gets... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
particularly pro-development." Founded in 2004, Helios has a number of prominent investors, including George Soros, Madeleine Albright, Jacob Rothschild, and David Bonderman. That's due in no small measure to Helios's success and to... View Details