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Publications

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  • All HBS Web  (1,234)
    • News  (259)
    • Research  (898)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (365)

Show Results For

  • All HBS Web  (1,234)
    • News  (259)
    • Research  (898)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (365)
← Page 23 of 1,234 Results →
  • Web

Finance - Faculty & Research

Aparna Krishna This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at... View Details
  • June 1994 (Revised September 1994)
  • Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
  • August 2001 (Revised November 2001)
  • Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology
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Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

December 19, 2018 NEJM Catalyst It's Time to Reform the Orphan Drug Act By: Bagley, Nicholas, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55448 January 2019... View Details
Keywords: Dina Gerdeman
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

physical features. We propose that during mixed-motive interactions, a handshake is viewed as a signal of cooperative intent, increasing people’s cooperative behavior and affecting deal-making outcomes. In Studies 1a and 1b, pairs who... View Details
Keywords: by Sean Silverthorne
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

specialize in different stages of a complex production process. This paper considers the pricing behavior and profitability of these so-called modular clusters. In particular, we investigate a possibility hinted at in prior work: that for... View Details
Keywords: Martha Lagace
  • February 2000
  • Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins
Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details
Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry
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Bohmer, Richard M.J., and Naomi Atkins. "E2M Health Services." Harvard Business School Case 600-077, February 2000.
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

Companies struggling with diversity, equity, and inclusion might be tempted to hide their workforce data. Why shine a light on a company’s limited progress—or worse, risk a public-relations headache? It turns out, all news is good news when it comes to letting View Details
Keywords: by Shalene Gupta
  • 01 Dec 2023
  • News

The Imposter Among Us

Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 10 Apr 2012
  • First Look

First Look: April 10

Galinsky Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who... View Details
Keywords: Carmen Nobel
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six... View Details
Keywords: Sean Silverthorne
  • Web

Europe - Global

efforts to extend product life cycles, support secondhand retail, and scale mattress recycling. The episode is tied to ongoing case work supported by the Europe Research Center (ERC) and highlights how design, policy, and customer... View Details
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
  • July 2024 (Revised January 2025)
  • Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter
In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
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Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
  • Web

Finance - Faculty & Research

COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact. Keywords: Revenue ; Small Business ; Health Pandemics ; Spending ; Consumer Behavior... View Details
  • 13 Apr 2010
  • First Look

First Look: April 13

  PublicationsDriven to Lead: Good, Bad, and Misguided Leadership Author:Paul R. Lawrence Publication:Jossey-Bass, forthcoming (2010) Abstract The author applies the four drive theory of human behavior (to acquire, to defend, to... View Details
Keywords: Martha Lagace
  • Web

Faculty & Research - Business & Environment

evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields... View Details
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process and a close analysis of the strengths and limitations of the Industry R&D Survey. The files are linked through a name-matching algorithm View Details
Keywords: Sean Silverthorne
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
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