Publications

Publications

Filter Results: (1,234) Arrow Down
Filter Results: (1,234) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 23 of 1,234 Results →
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

of origin or communicate virtually with other customers who share aspects of their DNA. “Genealogy is a technology business now,” observes Lorrie Norrington (MBA 1989), a board member at Ancestry.com. “The records go so far, but how do we... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • Web

Marketing Curriculum - Faculty & Research

show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing... View Details
  • 2018
  • Article

Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time

By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton
Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details
Keywords: Consumer Choice; Sharing Economy; Opportunity Cost; Time-as Money; Well-being; Time Management; Happiness; Perception; Behavior
Related
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
  • 01 Dec 2023
  • News

The Imposter Among Us

having a sense of optimism, not taking oneself very seriously, and committing to the job are remedies to address this phenomenon. It actually helped me become more circumspect, more of a listener than a talker. I worked toward being more empathetic with my View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Web

Negotiation, Organizations & Markets - Faculty & Research

the fact that companies have not effectively quantified and tracked the cost stress poses to integral business outcomes. Companies can take charge of the avoidable costs of stress by surveying their workforce and mapping the stress they report onto quantifiable... View Details
  • 10 Apr 2012
  • First Look

First Look: April 10

Galinsky Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who... View Details
Keywords: Carmen Nobel
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior... View Details
  • August 2001 (Revised November 2001)
  • Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology
Related
  • Web

Finance - Faculty & Research

COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact. Keywords: Revenue ; Small Business ; Health Pandemics ; Spending ; Consumer Behavior... View Details
  • June 1994 (Revised September 1994)
  • Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Related
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

physical features. We propose that during mixed-motive interactions, a handshake is viewed as a signal of cooperative intent, increasing people’s cooperative behavior and affecting deal-making outcomes. In Studies 1a and 1b, pairs who... View Details
Keywords: by Sean Silverthorne
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

December 19, 2018 NEJM Catalyst It's Time to Reform the Orphan Drug Act By: Bagley, Nicholas, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55448 January 2019... View Details
Keywords: Dina Gerdeman
  • Web

Research Services - Faculty & Research

and survey research projects, including planning, data collection, analysis, and reporting. HBS has a team that manages the behavioral research lab and small group rooms used for experimental research, as well as provides recruiting... View Details
  • 13 Apr 2010
  • First Look

First Look: April 13

  PublicationsDriven to Lead: Good, Bad, and Misguided Leadership Author:Paul R. Lawrence Publication:Jossey-Bass, forthcoming (2010) Abstract The author applies the four drive theory of human behavior (to acquire, to defend, to... View Details
Keywords: Martha Lagace
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

many took advantage of economies of scale and other more efficient production processes. Yet, firms increasingly held on to the savings they gained from these reduced costs, rather than passing them on to customers in the form of lower... View Details
Keywords: by Rachel Layne
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

control of human behavior by totalitarian government, replacing human hopes, emotions, and even relationships with an “inside out” dominance over human thought and behavior by an all-seeing entity called Big... View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • Web

HBS - The year in Review

experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A.... View Details
  • Web

Europe - Global

efforts to extend product life cycles, support secondhand retail, and scale mattress recycling. The episode is tied to ongoing case work supported by the Europe Research Center (ERC) and highlights how design, policy, and customer... View Details
  • 26 Jan 2016
  • First Look

January 26, 2016

from World War II Internment Firm Trade By: Cohen, Lauren, Umit Gurun, and Christopher J. Malloy Abstract—We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links are valuable for firms. Using... View Details
Keywords: Sean Silverthorne