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Show Results For
- All HBS Web
(6,237)
- People (3)
- News (1,343)
- Research (4,141)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,872)
- 26 Sep 2017
- News
The Industry That Treats Its Customers Worse Than Any Other
- November–December 2006
- Article
Customer Metrics and Their Impact on Financial Performance
By: Sunil Gupta and Valarie Zeithaml
Gupta, Sunil, and Valarie Zeithaml. "Customer Metrics and Their Impact on Financial Performance." Special 25th Anniversary Issue. Marketing Science 25, no. 6 (November–December 2006): 718–739.
- July 2008
- Teaching Note
Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
Teaching Note for [809029]. View Details
- December 2009 (Revised July 2010)
- Teaching Note
Jones Lang LaSalle: Reorganizing around the Customer (2005) (TN)
By: Ranjay Gulati, Lucia Menzer Marshall and Patrick Cullen
Teaching Note for [410007]. View Details
- Forthcoming
- Article
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
By: Michelle A. Kinch and Ryan W. Buell
Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- June 2017
- Case
Wells Fargo & Co.: Respect Your Customers (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (A)." Harvard Business School Case 517-131, June 2017.
- April 1994
- Supplement
Mark Kaufman and 3 Strikes Custom Design (C)
Stevenson, Howard H. "Mark Kaufman and 3 Strikes Custom Design (C)." Harvard Business School Supplement 394-196, April 1994.
- December 1987 (Revised June 1989)
- Case
Mark Kaufman and 3 Strikes Custom Design (A)
Stevenson, Howard H. "Mark Kaufman and 3 Strikes Custom Design (A)." Harvard Business School Case 388-068, December 1987. (Revised June 1989.)
- 19 Feb 2019
- News
Avoid disruption and create new value for customers
- 01 Nov 2022
- News
Let's Protect Our Frontline Workers from Rude Customers
- 30 Jul 2021
- News
What’s the Right Customer Experience for Your Brand?
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- April 2025
- Supplement
Customer Acquisition and the Cash Flow Trap Supplement
By: E. Ofek, Barak Libai and Eitan Muller
- March 2022
- Case
GrowSari (A): Design for the Last Mile Customer
By: Brian Trelstad, Cam Carag and Michi Ferreol
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,... View Details
Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (A): Design for the Last Mile Customer." Harvard Business School Case 322-036, March 2022.
- July 2021 (Revised January 2022)
- Teaching Note
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS Case No. 521-058. View Details