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Show Results For
- All HBS Web
(604)
- People (5)
- News (164)
- Research (331)
- Multimedia (2)
- Faculty Publications (136)
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 14 Nov 2006
- First Look
First Look: November 14, 2006
founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
be achieved if the Argentine society underwent a cultural transformation, setting solidarity as a core shared value. Its association with the prestigious newspaper La Nación served as a valuable tool in attaining such an objective; it was... View Details
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the... View Details
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
in safety many employees experience could result from: Not knowing all the answers is easy at first, but over time feels uncomfortable. When employees are brand new, they may feel quite comfortable asking questions, figuring they are not... View Details
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
training, Bealeader put it this way: “(If) leadership of some kind is taught organization wide, it can become part of the organization’s culture and something that everyone will understand and respond to when they see it.” Others... View Details
- Web
Print View - Course Catalog
driven by social media. This course takes a contemporary view of branding as a collective and collaborative meaning-making process among firms, consumers, and other cultural producers, and of View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
Wilder House on the HBS campus. If you are meeting with a CPD staff member while you are on campus, you may be visiting our little house at the edge of campus by the Charles River. X – eXtra Stuff. We completely understand that you want to build your View Details
Keywords: All Industries
- 04 Mar 2022
- Blog Post
Advice from My HBS Career Journey in Renewable Energy
500 company was a big transition. Over the summer, I worked at BlackRock and really enjoyed the culture and work atmosphere. The summer internship is a great opportunity to get a sense of what role would look like full time. When I tried... View Details
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
leaders. Evenings were filled with events providing exclusive access to some of London’s top cultural attractions. Dean Kim B. Clark’s presentation, coming just six weeks before his departure to become the new president of Brigham Young... View Details
- Career Coach
Kristin Brennan
Kristin (Duke ’03) applies her background as a management consultant, nonprofit Chief Talent Officer and negotiation strategist to her work helping students and alumni chart a course for their career and take the practical steps to achieve it. She looks forward to... View Details
Keywords: Social Enterprise
- Career Coach
Philippe Taieb
Philippe (HBS '99) has been a Coach at HBS since 2006. He has been fortunate to work with scores of MBA Students and Alumni having a wide array of backgrounds (e.g. Investment Management, Consulting, Entrepreneurship, General Management, Healthcare, Private Equity,... View Details
- November 2024
- Case
Demond Martin and WellWithAll
By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
especially those that incorporate emerging forms of social media, support that shift. Equally important, though, is the emergence of cultural norms that favor dialogue over monologue. The benefits that accrue from conversational... View Details
Keywords: Re: Boris Groysberg
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details
- 01 Dec 2000
- News
Latin America's Decade
Gaston Azcarraga's Grupo Posadas acquired the Caesar Park brand of luxury hotels in Brazil and Argentina in 1998, he faced the familiar challenge of bridging cultural and linguistic differences. "We realized... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also translate to attenuated control; that is, your company can exert... View Details
Keywords: by Martha Lagace
- 22 Feb 2022
- News
Launch Codes
learn more and to watch the final four teams compete for the grand prize. The 2022 finale will take place virtually on March 31. Visit www.hbs.edu/nvc to learn more and to watch the final four teams compete for the grand prize. Codifying View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details