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Publications

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  • All HBS Web  (608)
    • People  (5)
    • News  (164)
    • Research  (331)
    • Multimedia  (2)
  • Faculty Publications  (139)

Show Results For

  • All HBS Web  (608)
    • People  (5)
    • News  (164)
    • Research  (331)
    • Multimedia  (2)
  • Faculty Publications  (139)
← Page 23 of 608 Results →
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

purchasing and brought process discipline to store operations through using Six Sigma quality methodology. Although the changes led to higher profitability, the retailer's stock price remained unchanged. Many wondered if poor stock market performance was a reflection... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to... View Details
Keywords: by Julia Hanna
  • 07 Oct 2011
  • Research & Ideas

The Steve Jobs Legacy

gave their views on a legendary life and career. Bharat Anand (Strategy) It is hard to imagine anyone who had a bigger impact on technology, media, and culture than Steve Jobs. In doing so, he transcended business to become a public... View Details
Keywords: Re: Multiple Faculty; Computer; Technology
  • 01 Sep 2005
  • News

London Forum Highlights the Best of HBS

leaders. Evenings were filled with events providing exclusive access to some of London’s top cultural attractions. Dean Kim B. Clark’s presentation, coming just six weeks before his departure to become the new president of Brigham Young... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • Profile

Evelyne White

November 2013, and launched its first official new market expansion into Washington, DC, in February—a city close in culinary and cultural equivalence to Brussels. The Question: Bookalokal's cofounder and CEO Evelyne White (MBA 2010)... View Details
Keywords: Technology; Services
  • 17 Aug 2010
  • First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
  • 15 Dec 2015
  • News

The Year in Ideas 2015

large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

conducting research in order to understand what sort of product language might be most successful. (This research is less of the focus-group variety and more of a broad-based assessment of cultural trends and scenario building.)... View Details
Keywords: by Julia Hanna; Consumer Products
  • 07 Mar 2024
  • Blog Post

IFC India: Green-tech Entrepreneurship in India

by building a strong & technically capable brand which is defensible vs. going to the larger retail side first. Technology/Operations: Beyond the development of battery chemistries for the India context, Log 9's methodical use of data... View Details
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

and Julie Battilana Abstract—This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders... View Details
Keywords: by Sean Silverthorne
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

exhibitions and NFL Europa, a de facto minor league, failed to establish a viable Continental presence for the league. Longer term, the NFL will look at London and other foreign markets to determine whether a franchise could be supported. "Like certain other American... View Details
Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

native men and women. We show that these effects were driven by the large and positive impact of immigration on native men’s employment and occupational standing, which increased the supply of "marriageable men." We also explore alternative mechanisms—changes in sex... View Details
Keywords: Dina Gerdeman
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game... View Details
Keywords: by Peter K. Jacobs
  • 01 Dec 2000
  • News

Latin America's Decade

Gaston Azcarraga's Grupo Posadas acquired the Caesar Park brand of luxury hotels in Brazil and Argentina in 1998, he faced the familiar challenge of bridging cultural and linguistic differences. "We realized... View Details
Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 16 Apr 2013
  • First Look

First Look: April 16

prosocial spending did not provide an opportunity to build or strengthen social ties. Our findings suggest that the reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

complex culture of the HMS neurological research community as well as the HMS academic culture. Demonstrates Ivinson's efforts to develop HCNR as a catalyst for aligning scientific researchers in the HMS community by creating incentives... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

we call "design-driven innovation." This strategy aims at radically changing the emotional and symbolic content of products, i.e., their meanings and languages, through a deep understanding of broader changes in society, culture... View Details
Keywords: Martha Lagace
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
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