Cultural Branding - Publications - Faculty & Research

01 Apr 2000
News

Getting the Message

years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details

Keywords: Susan Young

14 Nov 2006
First Look

First Look: November 14, 2006

founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details

Keywords: Sean Silverthorne

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

be achieved if the Argentine society underwent a cultural transformation, setting solidarity as a core shared value. Its association with the prestigious newspaper La Nación served as a valuable tool in attaining such an objective; it was... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

29 May 2017
Blog Post

The Diverse Community at HBS

Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the... View Details

18 Jul 2024
Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

in safety many employees experience could result from: Not knowing all the answers is easy at first, but over time feels uncomfortable. When employees are brand new, they may feel quite comfortable asking questions, figuring they are not... View Details

Keywords: by Michael Blanding; Health

03 Aug 2016
What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

training, Bealeader put it this way: “(If) leadership of some kind is taught organization wide, it can become part of the organization’s culture and something that everyone will understand and respond to when they see it.” Others... View Details

Keywords: by James Heskett; Education

Web

Print View - Course Catalog

driven by social media. This course takes a contemporary view of branding as a collective and collaborative meaning-making process among firms, consumers, and other cultural producers, and of View Details

14 Dec 2018
Blog Post

The ABCs of Recruiting at HBS

Wilder House on the HBS campus. If you are meeting with a CPD staff member while you are on campus, you may be visiting our little house at the edge of campus by the Charles River. X – eXtra Stuff. We completely understand that you want to build your View Details

Keywords: All Industries

04 Mar 2022
Blog Post

Advice from My HBS Career Journey in Renewable Energy

500 company was a big transition. Over the summer, I worked at BlackRock and really enjoyed the culture and work atmosphere. The summer internship is a great opportunity to get a sense of what role would look like full time. When I tried... View Details

01 Sep 2005
News

London Forum Highlights the Best of HBS

leaders. Evenings were filled with events providing exclusive access to some of London’s top cultural attractions. Dean Kim B. Clark’s presentation, coming just six weeks before his departure to become the new president of Brigham Young... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

Career Coach

Kristin Brennan

Kristin (Duke ’03) applies her background as a management consultant, nonprofit Chief Talent Officer and negotiation strategist to her work helping students and alumni chart a course for their career and take the practical steps to achieve it. She looks forward to... View Details

Keywords: Social Enterprise

Career Coach

Philippe Taieb

Philippe (HBS '99) has been a Coach at HBS since 2006. He has been fortunate to work with scores of MBA Students and Alumni having a wide array of backgrounds (e.g. Investment Management, Consulting, Entrepreneurship, General Management, Healthcare, Private Equity,... View Details

Keywords: Consulting; Consumer Products; Education; Emerging Markets; Entrepreneurship; Government; Health Care; Manufacturing; Social Enterprise; Sports; Clean Technology; Energy

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

Citation

Educators

Purchase

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

especially those that incorporate emerging forms of social media, support that shift. Equally important, though, is the emergence of cultural norms that favor dialogue over monologue. The benefits that accrue from conversational... View Details

Keywords: Re: Boris Groysberg

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details

Keywords: by John Macomber; Construction; Real Estate

01 Dec 2000
News

Latin America's Decade

Gaston Azcarraga's Grupo Posadas acquired the Caesar Park brand of luxury hotels in Brazil and Argentina in 1998, he faced the familiar challenge of bridging cultural and linguistic differences. "We realized... View Details

Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also translate to attenuated control; that is, your company can exert... View Details

Keywords: by Martha Lagace

22 Feb 2022
News

Launch Codes

learn more and to watch the final four teams compete for the grand prize. The 2022 finale will take place virtually on March 31. Visit www.hbs.edu/nvc to learn more and to watch the final four teams compete for the grand prize. Codifying View Details

Keywords: Dan Morrell; illustrations by Alvaro Dominguez

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details

Publications