Publications

01 Dec 2017
News

2017 in Real Estate: A Local Business Goes Global

Real estate has traditionally been a local business, but more and more, it’s becoming global, the same way so many other businesses have. On a year-to-year basis, we’ve been seeing global cross-border flows... View Details

Keywords: Real Estate

21 Oct 2008
First Look

First Look: October 21, 2008

relationships, communication, time, autonomy, face, etc.) and different negotiation styles created challenges along with the business and strategic issues. The (A) case sets up the negotiations, highlights... View Details

Keywords: Martha Lagace

22 Apr 2008
First Look

First Look: April 22, 2008

staffing, etc. In the negotiations, cross-cultural themes (e.g. trust, relationships, communication, time, autonomy, face, etc.) and different negotiation styles created challenges along with the business... View Details

Keywords: Martha Lagace

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

10 Jul 2000
Research & Ideas

The State of the Markets

(that total half the value of the U.S. market). "On the trading level," says Seifert, " we need a liquidity pool that gives us low-cost, cross-border access. To accomplish this, we are merging institutions View Details

Keywords: by James E. Aisner

01 Feb 1999
News

Q&A: Camille Tang Yeh of the Asia-Pacific Research Office

[see sidebar] further reflects the wide range of issues covered by our faculty. What can we learn from this region? The Asia Pacific, where 2,000 languages are spoken, is home to 60 percent of the world's population. The region's diverse... View Details

Keywords: Educational Support Services; Educational Services

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

September 2006
Teaching Note

OfficeTiger (TN)

By: Joseph B. Lassiter III

Teaching Note to (804-109). View Details

Keywords: Innovation and Invention; Job Cuts and Outsourcing; Service Delivery; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; India; Europe; United States; Asia

16 Mar 2017
News

‘We Don’t Leave When Things Go Wrong’

parts of Nigeria, when Boko Haram is around, you will find us teaching. We were in Argentina all the way through the Kirchner regime, which was fairly anti-British. So we tend to go to places which have issues, and we stay there even if... View Details

01 Feb 2017
News

New Regional Offices Broaden HBS’s Intellectual Reach

members, to understand management issues in these growing economies,” says Victoria Winston, executive director of the Global Initiative. She oversees the centers, offices, and the staff of more than 60 with... View Details

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (B)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

23 Sep 2008
First Look

First Look: September 23, 2008

not competent. Finally, the chapter addresses unresolved issues and future research directions. Stereotype Content Model across Cultures: Universal Similarities and Some... View Details

Keywords: Martha Lagace

01 Dec 2017
News

The Power of Cultural Understanding

Majid Jafar (MBA 2004) Majid Jafar (MBA 2004) sees the global influence of HBS as a key to creating change in the world, a view that is informed by his experiences growing up in the United Arab Emirates, his time at HBS, and his current... View Details

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

Read Now

01 Mar 2017
News

Promoting a Deeper Understanding

Sherri and Jed (MBA 1975) Bullard One of HBS’s greatest strengths, says Jed Bullard (MBA 1975), is that it trains students to appreciate different perspectives, in particular, how people brought up in different countries, cultures, View Details

June 2024
Case

Building Innovation at VINCI

By: Dennis Campbell, Aluna Wang and Carlota Moniz

This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details