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    • All HBS Web  (2,147)
      • Faculty Publications  (468)

      Consumer Utility ModelsRemove Consumer Utility Models →

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      • October 1994
      • Article

      When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior

      By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
      Keywords: Analytics and Data Science; Consumer Behavior; Decision Choices and Conditions
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      Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
      • December 1993 (Revised June 2000)
      • Case

      Kochman, Reidt + Haigh, Inc.

      By: Richard S. Ruback and Roy Burstin
      A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details
      Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry
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      Ruback, Richard S., and Roy Burstin. "Kochman, Reidt + Haigh, Inc." Harvard Business School Case 294-056, December 1993. (Revised June 2000.)
      • March 1992
      • Background Note

      Researching and Monitoring Consumer Markets

      By: Robert J. Dolan
      Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
      Keywords: Demand and Consumers; Product Marketing; Product Development; Research
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      Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.
      • May 1991
      • Article

      Presidential Commitment and the Veto

      By: Daniel E. Ingberman and Dennis Yao
      A president's power to veto is widely recognized as an important weapon in the struggle with Congress over legislation. In this paper we investigate the effectiveness of the veto weapon with a simple model of presidential powers that incorporates informal institutional... View Details
      Keywords: Government Legislation; Laws and Statutes; Financial Markets; Value; Taxation; Conflict and Resolution; Research; Performance Effectiveness; Legal Services Industry
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      Ingberman, Daniel E., and Dennis Yao. "Presidential Commitment and the Veto." American Journal of Political Science 35, no. 2 (May 1991): 357–389. (Harvard users click here for full text.)
      • 1985
      • Working Paper

      Sequential Innovation and Market Structure

      By: Jerry R. Green and Jean-Jacques Laffont
      This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
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      Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
      • January 1984
      • Article

      A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

      By: Robert J. Dolan
      Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
      Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
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      Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984).
      • January 1983 (Revised September 1983)
      • Case

      E.T. Phone Home, Inc.: Forecasting Business Demand

      By: John F. Cady and Frank V. Cespedes
      Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details
      Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology
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      Cady, John F., and Frank V. Cespedes. "E.T. Phone Home, Inc.: Forecasting Business Demand." Harvard Business School Case 583-121, January 1983. (Revised September 1983.)
      • 1980
      • Chapter

      Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities

      By: S. Ash and J. Quelch
      Citation
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      Ash, S., and J. Quelch. "Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities." In Refining the Conceptualization and Measurement of Consumer Satisfaction and Complaining Behavior, edited by H. Hunt and R. Day, 120–130. Bloomington: Indiana University, School of Business, 1980.
      • 1980
      • Working Paper

      Components of Manufacturing Inventories: A Structural Model of the Production Process

      By: Alan J. Auerbach and Jerry R. Green
      This paper presents a structural model of production and inventory accumulation based on the hypothesis of cost minimization. It differs from previous attempts in several respects. First, it integrates the analysis of input inventories with output inventories, treating... View Details
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      Auerbach, Alan J., and Jerry R. Green. "Components of Manufacturing Inventories: A Structural Model of the Production Process." NBER Working Paper Series, No. 491, June 1980.
      • 1980
      • Article

      Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model

      By: Rohit Deshpandé and S. Krishnan
      Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
      Keywords: Consumer Behavior; Mathematical Methods; Credit Cards; Income
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      Deshpandé, Rohit, and S. Krishnan. "Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model." Advances in Consumer Research 7 (1980): 792–795.
      • October 1977
      • Article

      Bargaining Ability, the Utility of Playing a Game, and Models of Coalition Formation

      By: A. E. Roth
      Keywords: Negotiation; Games, Gaming, and Gambling
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      Roth, A. E. "Bargaining Ability, the Utility of Playing a Game, and Models of Coalition Formation." Journal of Mathematical Psychology 16 (October 1977): 153–160.
      • February 1969
      • Article

      Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

      By: Louis T Wells Jr
      Keywords: Global Range; Trade; Product; Goods and Commodities; United States
      Citation
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      Wells, Louis T., Jr. "Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables." Quarterly Journal of Economics 83, no. 1 (February 1969): 152–62. (Also reprinted in Wells, The Product Life Cycle and International Trade.)
      • winter 1969
      • Article

      A Complete Model of Warrant Pricing that Maximizes Utility

      By: Paul A. Samuelson and Robert C. Merton
      Keywords: Price
      Citation
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      Samuelson, Paul A., and Robert C. Merton. "A Complete Model of Warrant Pricing that Maximizes Utility." Industrial Management Review 10 (winter 1969): 17–46. (Chapter IV of Ph.D. dissertation; Chapter 7 in Continuous-Time Finance.)
      • Teaching Interest

      Development Economics (PhD)

      By: Shawn A. Cole

      This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.

      Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details

      • Teaching Interest

      Driving Digital Strategy (DIGS)

      By: Sunil Gupta
      Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
      • Forthcoming
      • Article

      From Bupkis to Sechel in Health Care

      By: Regina E. Herzlinger and Richard Boxer
      Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
      Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
      Citation
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      Herzlinger, Regina E., and Richard Boxer. "From Bupkis to Sechel in Health Care." JAMA, the Journal of the American Medical Association (forthcoming).
      • Research Summary

      Managing Marketspace Service Interfaces

      By: Jeffrey F. Rayport

      Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

      • Teaching Interest

      Managing Service Operations - MBA Elective Curriculum

      By: Ryan W. Buell

      World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

      Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
      • Teaching Interest

      MBA Elective Curriculum-- Competing Through Business Models

      By: Ramon Casadesus-Masanell

      The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

      Keywords: Business Model; Strategy; Competitive Strategy
      • Teaching Interest

      Overview

      By: Regina E. Herzlinger
      Course Requirements

      Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

      Career Focus

      For... View Details
      Keywords: Healthcare; Healthcare Industry; Healthcare Innovation; Healthcare Costs; Healthcare Operations; Healthcare Organizations; Healthcare Startups; Healthcare Technology; Healthcare Ventures
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