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  • 19 Jun 2012
  • First Look

First Look: June 19

  PublicationsFood for Thought? Trust Your Unconscious When Energy Is Low Authors:Maarten Bos, Ap Dijksterhuis, and Rick B. Van Baaren Publication:Journal of Neuroscience, Psychology and Economics 5, no. 2 (May 2012) Abstract Recent... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook, Path, and Zynga help us... View Details
Keywords: by Carmen Nobel; Technology
  • 2013
  • Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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  • 27 Feb 2020
  • Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

Roughly one in 66 women has a better chance of leaving the hospital alive if their doctor is also a woman. Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Psychological... View Details
Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies
  • March–April 2017
  • Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
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  • 2011
  • Working Paper

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

By: David F. Drake
In an experimental newsvendor setting we investigate three phenomena: Level behavior — the decision-maker's average ordering tendency; adjustment behavior — the tendency to adjust period-to-period order quantities; and observation bias — the tendency to let the degree... View Details
Keywords: Cost; Consumer Behavior; Decision Making; Prejudice and Bias; Profit
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  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

Companies that spent decades understanding consumer-buying psychology traditionally assumed that specific products could satisfy discrete consumer needs. Now, they will need to define View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a company's product. In stage two,... View Details
Keywords: Martha Lagace
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

global competition and cooperation; and altering the attitudes, values, motivations, aspirations, and fears of customers and employees. Perhaps most importantly, these changes have altered human societies, promising a coming decade of unpredictable and unprecedented... View Details
Keywords: by Sean Silverthorne
  • 04 Feb 2014
  • First Look

First Look: February 4

Washington State) and by participants with responsibility to enforce rules in an experimental lab setting. We also show that this effect is driven by psychological reactance. We discuss both the theoretical and practical implications of... View Details
Keywords: Sean Silverthlorne
  • 09 Dec 2014
  • First Look

First Look: December 9

organizations. Publisher's link: http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.5465/amj.2013.0903 December 2014 Journal of Applied Psychology Preparatory Power Posing Affects Nonverbal Presence and Job Interview Outcomes By: Cuddy, Amy,... View Details
Keywords: Sean Silverthorne
  • November 2008 (Revised November 2008)
  • Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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  • March 2011
  • Article

Do Sell-Side Stock Analysts Exhibit Escalation of Commitment?

By: John Beshears and Katherine L. Milkman
This paper presents evidence that when an analyst makes an out-of-consensus forecast of a company's quarterly earnings that turns out to be incorrect, she escalates her commitment to maintaining an out-of-consensus view on the company. Relative to an analyst who was... View Details
Keywords: Escalation Of Commitment; Stock Market; Updating; Behavioral Economics; Motivation and Incentives; Behavior; Consumer Behavior; Financial Markets; Forecasting and Prediction
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  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your Way Through a Recession In a... View Details
Keywords: by Staff
  • 1996
  • Chapter

Commercial Technology: Imaginative Understanding of User Needs

By: D. A. Leonard and J. Doyle
Keywords: Information Technology; Service Delivery; Consumer Behavior; Perception; Business Ventures
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  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

individuals has emerged. There has been a psychological reformation as powerful and decisive as the religious reformation of the sixteenth century. Today's individuals seek psychological self-determination.... View Details
Keywords: by Martha Lagace
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption... View Details
Keywords: Sean Silverthorne
  • June 2002
  • Article

Identity Crisis: CEO James Adamson needs to figure out what Kmart is and how to manage its competition

By: R. S. Tedlow
Keywords: Identity; Management; Competition; Consumer Products Industry
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  • 25 Sep 2000
  • Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

The computer age began some six decades ago with general-purpose machines with Star Wars-like names such as ENIAC and EDVAC. They were powered by vacuum tubes, big enough to fill an entire room, and developed by mathematicians under the auspices of what was then known... View Details
Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products

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