Publications

Publications

Filter Results: (1,922) Arrow Down
Filter Results: (1,922) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 23 of 1,922 Results →
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and paperboard to the packaging... View Details
Keywords: by Peter K. Jacobs
  • April 2013
  • Case

Sterling Household Products Company

By: William E. Fruhan and Craig Stephenson
Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details
Related
  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
Related
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

consumers and workers, and the political realities of modern governments. That appears to be a central message conveyed by responses to this month’s column. Ian Brinkley raised the issue of shifting needs of trading partners as a problem... View Details
Keywords: by James Heskett
  • 23 Aug 2006
  • Op-Ed

The Real Wal-Mart Effect

policies in the United States favor consumers and offer fewer protections to other interests than is par for the course elsewhere. Is such proconsumerism a good thing? The answer, at least in relation to... View Details
Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

    Willy C. Shih

    Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
    • March 2019
    • Case

    Dabur India: Growing Professional Management from Family Roots

    By: Suraj Srinivasan, Namrata Arora and Jonah Goldberg
    The case opens in December of 2018, with Sunil Duggal, the CEO of Dabur India (a multinational consumer goods conglomerate with a focus in Ayurvedic products) contemplating who should succeed him at the head of the company. The new CEO will have been the first since... View Details
    Keywords: Family Business; Management Succession; Multinational Firms and Management; Business Growth and Maturation
    Related
    • 18 Apr 2005
    • Research & Ideas

    Prosper with Multi-Channel Retailing

    customers weren't so different from the seventy million who enter its stores each week; slightly tech savvier, perhaps, and looking for higher-end goods "at Wal-Mart prices." She said the company was careful to do its own price... View Details
    Keywords: by Julie Jette; Consumer Products; Consumer Products
    • August 2012 (Revised August 2012)
    • Case

    HealthAllies (A)

    By: Regina E. Herzlinger and Michael Sherman
    This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details
    Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry
    Related
    • 23 Jan 2015
    • Research & Ideas

    Oil Price Fallout: What Happens Next?

    The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details
    Keywords: Re: Richard H.K. Vietor; Energy; Utilities
    • 07 Dec 2010
    • First Look

    First Look: Dec. 7

    unavailable at this time. Read the paper: http://www.slideshare.net/Energy909/the-landscape-of-integrated-reporting Productivity Orientation and the Consumption of Collectable Experiences Authors:Anat Keinan and Ran Kivetz Publication:Journal of View Details
    Keywords: Sean Silverthorne
    • 27 Jun 2024
    • Research & Ideas

    Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

    It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
    Keywords: by Ben Rand; Technology
    • July 2022
    • Case

    General Mills: Responding to the Killing of George Floyd (A)

    By: Debora L. Spar and Alicia Dadlani
    Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
    Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; Minneapolis; Minnesota; United States
    Related
    • 25 Oct 2010
    • HBS Case

    Tesco’s Stumble into the US Market

    operandi has been to joint venture with a local retailer, acquiring good store locations and local management talent in the process. Tesco deserves credit for not taking a "me-too" approach in its US strategy. Tesco entered the... View Details
    Keywords: by Sean Silverthorne; Retail
    • August 2020
    • Case

    24M Technologies

    By: John R. Wells and Benjamin Weinstock
    In early 2020, 24M Technologies (24M) announced that two of its strategic investors had commenced building plants to produce lithium-ion (Li-ion) batteries based on 24M’s novel semi-solid electrode technology. This promised to halve the cost of conventional Li-ion... View Details
    Keywords: Lithium-ion Batteries; Technological Innovation; Commercialization; Growth and Development Strategy; Competitive Strategy
    Related
    • September 1992 (Revised July 1994)
    • Case

    MEM Company, Inc.: English Leather

    By: Frank V. Cespedes and Laura Goode
    In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
    Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
    Related
    • 01 May 2009
    • What Do You Think?

    Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

    Summing Up Where are the leaders that can help elephants avoid a stall? Like a good case study, this month's question divided respondents nearly down the middle on the question of whether or not organizations naturally "stall"... View Details
    Keywords: by Jim Heskett
    • 16 Apr 2009
    • Working Paper Summaries

    Gray Markets and Multinational Transfer Pricing

    Keywords: by Romana L. Autrey & Francesco Bova
    • TeachingInterests

    Competing with Social Networks

    MBA EC 1217

    Career Focus

    Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details

    • 12 Dec 2012
    • Research & Ideas

    Power to the People: The Unexpected Influence of Small Coalitions

    environmentalists, consumer activists, women's organizations, health-care advocates, and farmers—wield great influence in areas of regulation including trade, product safety, and labor. Read an excerpt from the book. "It's important to... View Details
    Keywords: by Kim Girard