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      • March 1998 (Revised December 2005)
      • Case

      Beta Golf

      By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
      The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has... View Details
      Keywords: Business Strategy; Investment; Financial Strategy; Information Technology; Commercialization
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      Sahlman, William A., Michael J. Roberts, and Laurence E. Katz. "Beta Golf." Harvard Business School Case 898-162, March 1998. (Revised December 2005.)
      • January 1998 (Revised February 2002)
      • Case

      Funai Consulting Company, Ltd. (A)

      By: Lynn S. Paine and Tomoya Nakamura
      In the summer of 1997, a consultant at Japan's Funai Consulting Co. Ltd., must decide how to respond to a client's proposal to offer "open pricing" (based on willingness to pay) to customers unable to pay the standard price for the client's product. The client, Akita... View Details
      Keywords: Business or Company Management; Price; Corporate Social Responsibility and Impact; Decisions; Agribusiness; Management Practices and Processes; Business Ventures; Consulting Industry; Japan
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      Paine, Lynn S., and Tomoya Nakamura. "Funai Consulting Company, Ltd. (A)." Harvard Business School Case 398-017, January 1998. (Revised February 2002.)
      • 1998
      • Journal Article

      Ford's Model-T: Pricing over the Product Life Cycle

      By: Ramon Casadesus-Masanell
      The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
      Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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      Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
      • December 1997 (Revised May 1998)
      • Case

      CUC and HFS: Corporate Identity for a "Merger of Equals"

      By: Stephen A. Greyser and Robert J. Crawford
      In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
      Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry
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      Greyser, Stephen A., and Robert J. Crawford. CUC and HFS: Corporate Identity for a "Merger of Equals". Harvard Business School Case 598-028, December 1997. (Revised May 1998.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • May 1997
      • Teaching Note

      Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN

      By: Ananth Raman
      Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details
      Keywords: Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry
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      Raman, Ananth. "Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN." Harvard Business School Teaching Note 697-126, May 1997.
      • October 1996 (Revised April 1997)
      • Case

      Tweeter etc.

      By: John T. Gourville and George Wu
      In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
      Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
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      Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
      • October 1996 (Revised April 1997)
      • Case

      Northco (A)

      By: Ananth Raman and Bowon Kim
      A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem. View Details
      Keywords: Demand and Consumers; Leveraged Buyouts; Supply Chain Management; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; United States
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      Raman, Ananth, and Bowon Kim. "Northco (A)." Harvard Business School Case 697-017, October 1996. (Revised April 1997.)
      • January 1996 (Revised September 1997)
      • Case

      Scott Paper Company

      By: Stuart C. Gilson and Jeremy Cott
      A professional turnaround manager attempts to implement a massive global downsizing program at the world's largest producer of consumer tissue products. The plan involves laying off almost one third of the company's 34,000 hourly and salaried employees and dramatically... View Details
      Keywords: Assets; Global Strategy; Resignation and Termination; Goals and Objectives; Business and Stakeholder Relations; Sales; Value Creation; Pulp and Paper Industry
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      Gilson, Stuart C., and Jeremy Cott. "Scott Paper Company." Harvard Business School Case 296-048, January 1996. (Revised September 1997.)
      • June 1994
      • Case

      Alco Holdings Limited

      By: Kenneth A. Froot and Xin Chen
      Keywords: Financing; Foreign Exchange; Consumer Products; Foreign Investment; International Finance; Electronics Industry; Hong Kong
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      Froot, Kenneth A., and Xin Chen. "Alco Holdings Limited." Harvard Business School Case 294-131, June 1994.
      • February 1994 (Revised May 1995)
      • Case

      Eastman Kodak Co.: Funtime Film

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
      Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
      • December 1993 (Revised June 2000)
      • Case

      Kochman, Reidt + Haigh, Inc.

      By: Richard S. Ruback and Roy Burstin
      A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details
      Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry
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      Ruback, Richard S., and Roy Burstin. "Kochman, Reidt + Haigh, Inc." Harvard Business School Case 294-056, December 1993. (Revised June 2000.)
      • April 1993 (Revised December 1994)
      • Case

      Lehman Brothers and the Securitization of American Express Charge-Card Receivables

      By: Andre F. Perold and Kuljot Singh
      In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion of its consumer charge-card receivables portfolio. It is now July 22, and Lehman and TRS have just returned from a... View Details
      Keywords: Risk and Uncertainty; Credit Cards; Financial Instruments; Stocks; Asset Pricing
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      Perold, Andre F., and Kuljot Singh. "Lehman Brothers and the Securitization of American Express Charge-Card Receivables." Harvard Business School Case 293-121, April 1993. (Revised December 1994.)
      • April 1993 (Revised December 1994)
      • Case

      American Express TRS Charge-Card Receivables

      By: Andre F. Perold and Kuljot Singh
      American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have relied exclusively on a captive finance subsidiary, Credco, to perform this function. The proposed securitization... View Details
      Keywords: Credit Cards; Restructuring; Borrowing and Debt; Financial Management; Financial Strategy; Debt Securities; Travel Industry
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      Perold, Andre F., and Kuljot Singh. "American Express TRS Charge-Card Receivables." Harvard Business School Case 293-120, April 1993. (Revised December 1994.)
      • November 1992 (Revised June 1994)
      • Case

      Packaged Products Company: Handy-Pak Introduction

      By: Frank V. Cespedes and Laura Goode
      The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
      Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry
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      Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
      • October 1992 (Revised September 1993)
      • Case

      L.L. Bean, Inc.: Item Forecasting and Inventory Management

      By: Arthur Schleifer Jr.
      L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details
      Keywords: Forecasting and Prediction; Risk Management; Cost Management; Risk and Uncertainty; Demand and Consumers; Order Taking and Fulfillment; Retail Industry; United States
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      Schleifer, Arthur, Jr. "L.L. Bean, Inc.: Item Forecasting and Inventory Management." Harvard Business School Case 893-003, October 1992. (Revised September 1993.)
      • July 1992
      • Case

      Bank One and Increased Consumer Credit

      By: Stephen A. Greyser
      Keywords: Credit; Banking Industry
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      Greyser, Stephen A. "Bank One and Increased Consumer Credit." Harvard Business School Case 593-004, July 1992.
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (A)

      By: Samuel L. Hayes III
      This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details
      Keywords: Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (A)." Harvard Business School Case 292-005, July 1991. (Revised August 1991.)
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (B)

      By: Samuel L. Hayes III
      Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details
      Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (B)." Harvard Business School Case 292-006, July 1991. (Revised August 1991.)
      • July 1991 (Revised August 1991)
      • Supplement

      Philip Morris Companies, Inc. (C)

      By: Samuel L. Hayes III
      Supplements the (B) case. View Details
      Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (C)." Harvard Business School Supplement 292-007, July 1991. (Revised August 1991.)
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