Publications

Find at Harvard

August 1998 (Revised May 1999)
Case

Network Computer, Inc.

By: Lynda M. Applegate and Kirk A. Goldman

Keywords: Information Infrastructure; Networks; Corporate Strategy; Information Technology; Internet and the Web; Computer Industry

Find at Harvard

August 1998 (Revised February 1999)
Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade

Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details

Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry

August 1998
Teaching Note

Hewlett-Packard Co.: European Remarketing Operation TN

By: Das Narayandas

Keywords: Marketing; Computer Industry; Europe

July 1998
Case

Microsoft--1995 (Abridged)

By: Tarun Khanna and David B. Yoffie

Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Computer Industry; Computer Industry

July 1998
Article

Are Computers Scapegoats? Attributions of Responsibility in Human-Computer Interaction

By: Y. Moon and C. I. Nass

Keywords: Information Infrastructure; Behavior

Find at Harvard

July 1998
Supplement

Bell Atlantic in Union City

By: Rosabeth M. Kanter

In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details

Keywords: Business Model; Social Enterprise; Internet and the Web; Education; Business and Community Relations; Education Industry; New Jersey

June 1998 (Revised January 2000)
Case

Egghead.com

By: Jeffrey F. Rayport

Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details

Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry

May 1998 (Revised July 1998)
Teaching Note

Dell Online TN

By: V. Kasturi Rangan and Marie Bell

Teaching Note for (9-598-116). View Details

Keywords: Online Technology; Computer Industry

May 1998
Teaching Note

Apple Computer 1996, Apple Computer 1997, and Apple Computer 1998 TN

By: David B. Yoffie

Teaching Note for (9-796-126), (9-797-098), and (9-798-099). View Details

Keywords: Computer Industry

01 May 1998
Conference Presentation

Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry

By: Alan MacCormack, M. Iansiti and R Verganti

Keywords: Learning; Product Development; Software; Computer Industry; Computer Industry; Computer Industry

April 1998
Teaching Note

Xerox Technology Ventures TN

By: Josh Lerner

Teaching Note for (9-295-127) and (9-298-109). View Details

Keywords: Computer Industry; Computer Industry

April 1998 (Revised March 1999)
Case

Apple Computer 1998

By: David B. Yoffie

Updates Apple Computer--1992. View Details

Keywords: Computer Industry

April 1998
Case

Compaq, 1998

By: Steven C. Wheelwright and Matt Verlinden

In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details

Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry