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- Faculty Publications (265)
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- All HBS Web (538)
- Faculty Publications (265)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
compare prices over the web irons out cross-border price differences and expands trade. A poor farmer in India can check commodity prices on the Internet before he sells his crop to the local buyer. Thanks to a progressive decline in data... View Details
- September 2023 (Revised November 2023)
- Case
Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim and Michael Norris
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
Serafeim, George, and Michael Norris. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Case 124-017, September 2023. (Revised November 2023.)
- 16 Jul 2008
- Op-Ed
What Should Employers Do about Health Care?
and value. But health care has been treated as a commodity and cost reduction has been the dominant approach. Employers have gone to their vendors, health plans, or third-party administrators in the case of self insured plans, and tried... View Details
- 01 Sep 2016
- News
Code name: Miesiąc
its ties to the Soviet Union. Later that summer, a government plan to again dramatically increase the price of food and other basic commodities sparked large, violent protests in Warsaw and its suburbs. The unrest led to the formation of... View Details
- January 2020
- Case
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details
Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Consumer Products Industry; Retail Industry; Technology Industry; Electronics Industry; Manufacturing Industry; United States
Schlesinger, Leonard A., and Christian Godwin. "The June Oven." Harvard Business School Case 320-067, January 2020.
- 20 Aug 2013
- First Look
First Look: August 20
limitations and judo economics, natural monopoly and the effect of market size, technology choice as entry deterrence, endogenous economies of scale, and capacity limitation in commodity markets. Purchase this case:... View Details
Keywords: Anna Secino
- 01 Jun 2009
- News
Cynthia Carroll
mainly in automobile catalytic converters), iron ore, coal, copper, nickel, zinc, and diamonds. Revenues in 2008 were $26 billion. At Anglo, despite a dividend cut and substantial layoffs prompted by the economic downturn and a collapse in View Details
- 01 Sep 2005
- News
WATER Ltd.
In an age of global scarcity, water has become a valuable commodity in both the industrialized and developing worlds. With governments and communities increasingly unable to manage the complexities and expense of water treatment and... View Details
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
solitary pursuit of writing, not jockeying for advancement in a business organization. Even so, according to HBS professor Teresa Amabile, a good look at Irving's life to date reveals fascinating lessons on how to think about the notion of "raw talent" —... View Details
Keywords: by Mallory Stark & Martha Lagace
- December 2021
- Case
Grapery
By: Forest Reinhardt and Natalie Kindred
Keywords: Agribusiness; Change; Transformation; Transition; Environmental Management; Climate Change; Environmental Sustainability; Strategy; Goods and Commodities; Leading Change; Business or Company Management; Marketing Strategy; Organizational Change and Adaptation; Adaptation; Business Strategy; Commercialization; Agriculture and Agribusiness Industry; United States; Latin America; North America; Asia
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
largest industry in the world: the life-sciences industry." Seeds, the authors note, have gone from being "little-noticed commodities to hot products" due to their ability to sprout disease-resistant crops with higher... View Details
- 01 Jun 2004
- News
Luxe Redux
notes. “But it’s a fine line — you want to sell to connoisseurs, but not to the curator of the Smithsonian.” These days, it seems that more and more products have been raised to a level of connoisseurship. By turning a commodity into an... View Details
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
others. Result: Carnegie Steel became the low cost, high quality producer of a commodity vital to the creation of the modern world. Carnegie sold his company to J.P. Morgan, who used it as the fulcrum for United States Steel, in 1901.... View Details
Keywords: by Richard S. Tedlow
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
author Bob Leppo an edge in stock market investing, commodity futures, and the wild world of venture capital. Part memoir, part tale of discovery and rebirth, The Speculator’s Mosaic is a no-nonsense guide to navigating the ups and... View Details
- 01 Jun 2000
- News
The Business of Biotech
"little-noticed commodities to hot products" due to their ability to sprout disease-resistant crops with higher nutritional values. The next step? "Agriceuticals," or crops that have been engineered to have higher medicinal value. An... View Details
Keywords: Julia Hanna
- 29 Jan 2013
- First Look
First Look: Jan. 29
Publication:Journal of Public Economics Abstract We examine a prominent justification for capital income taxation: goods preferred by those with high ability ought to be taxed. In an environment where commodity taxes are allowed to be... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best Buy has taken most of its commodity TVs and said we... View Details
- 01 Mar 2011
- First Look
First Look: March 1
company. The company specialized in providing its clients with software used for transaction processing and risk management in various commodity markets. Triple Point Technology had grown substantially in its 13 years of existence and was... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
problem when they first emerged but was ultimately overcome by changes in the innovation ecosystem. However, incumbents in the oil and power sector are different in two respects. First, they are producing a commodity and hence face little... View Details
Keywords: Sean Silverthorne