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  • December 2022 (Revised January 2023)
  • Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
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  • April 2002 (Revised April 2003)
  • Case

Malaysia: Capital and Control

By: Rawi E. Abdelal and Laura Alfaro
On September 1, 1998, the government of Malaysia imposed currency and capital controls in response to the financial crisis that had swept Asia. The controls sparked an enormous controversy in the world of international finance. Some celebrated the controls for... View Details
Keywords: Capital Controls; Business and Government Relations; International Finance; Policy; Crisis Management; Balance and Stability; Globalized Economies and Regions; Malaysia
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  • 2016
  • Book

Competing Against Luck: The Story of Innovation and Customer Choice

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details
Keywords: Disruptive Innovation; Consumer Behavior
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  • 13 Apr 2023
  • Blog Post

Building a Village: Learning and Living at HBS

words, a hug, or advice. When you achieve something fantastic, someone is there to cheer you on and celebrate with you. When you or a loved one is sick, someone is there to bring dinner or medication. The way parents support each other in... View Details
  • Forthcoming
  • Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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  • 20 Apr 2018
  • News

Professor Rebecca Henderson Elected to American Academy of Arts & Sciences

  • Web

Alumni

connections never fade. The 2025 HBS Reunion Weekend is more than just an event—it’s a celebration of growth, friendship, and everything you’ve accomplished since graduation. Come back to where it all began. Let’s View Details
  • October 2010 (Revised June 2021)
  • Case

Bessemer Trust: Guardians of Capital

By: Tom Nicholas and David Chen
Henry Phipps, Jr. made his fortune in the steel industry alongside one of America's most celebrated entrepreneurs—Andrew Carnegie. His wealth was administered in the form of trusts, which he hoped would provide a stream of income for his family and their descendants... View Details
Keywords: Wealth; Asset Management; Family Business; Business History; Income; Entrepreneurship; Capital; United States
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  • June 2008 (Revised April 2013)
  • Case

Bernd Beetz: Creating the New Coty

By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States
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  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

  Working PapersEveryday Failures in Organizational Learning: Explaining the High Threshold for Speaking Up at Work Authors:James R. Detert and Amy C. Edmondson Abstract This article examines how people working in organizational hierarchies wrestle with the challenge... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2013
  • News

Comeback Kids: How the Boston Red Sox went from last place to World Series

  • 2007
  • Chapter

Process Management, Technological Innovation, and Organizational Adaptation

By: Mary Benner and M. Tushman
The promise of process management practices is that as organizations focus on variance reduction and increased process control, they will drive both speed and organizational efficiency. However, this promise also accentuates the dark side of process management. These... View Details
Keywords: Competency and Skills; Innovation and Management; Technological Innovation; Management Practices and Processes; Business Processes; Organizational Change and Adaptation; Organizational Design
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  • October 2016 (Revised July 2017)
  • Case

The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship

By: Rohit Deshpande and Annelena Lobb
The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The... View Details
Keywords: Product Positioning; Arts; Music Entertainment; Growth and Development Strategy; Business Growth and Maturation; Cultural Entrepreneurship; Music Industry; Entertainment and Recreation Industry; Los Angeles
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  • April 2018 (Revised November 2019)
  • Case

JD: Envisioning the Future of Retail (A)

By: Feng Zhu and Shirley Sun
JD, China’s second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s growth strategies. The... View Details
Keywords: Growth and Development Strategy; Competitive Strategy; E-commerce; Retail Industry; China
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  • November – December 2008
  • Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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  • September 2020 (Revised December 2021)
  • Case

Building India's 2.0: PayNearby

By: Lauren Cohen and Spencer C. N. Hagist
Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking... View Details
Keywords: Fintech; Developing Markets; Payments; Financial Inclusion; Finance; Entrepreneurship; Emerging Markets; Competitive Strategy; Banking Industry; India
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  • March 11, 2020
  • Editorial

A Bolder Vision for Business Schools

By: P. Tufano
Business schools teach to a model that dates back to the 1950s. Given the growing demands on business to take a lead in confronting societal challenges, business schools need to update how they train business leaders and how they compete, argues Oxford’s Saïd School... View Details
Keywords: Business Schools; Business And Society; Business Education; Leadership Development; Business and Stakeholder Relations
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  • 12 PM – 4:30 PM EST, 26 Feb 2022
  • Virtual Programming

Adelante 2022 Authentically "YO"!

Adelante is a Latinx professional conference that brings together the Latinx community across Harvard, Boston, and the United States. This year, the conference kicks off a year-long celebration of the 22nd anniversary of the Latino Student Organization (LASO) at... View Details
  • March 2023 (Revised May 2023)
  • Supplement

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)

By: Linda A. Hill and Lydia Begag
In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details
Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta
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  • March 2016
  • Case

Advanced Leadership Pathways: Doug Rauch and the Daily Table

By: Rosabeth Moss Kanter, Peter Zimmerman and Penelope Rossano
Former Trader Joe’s President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city... View Details
Keywords: Food Waste; Poverty; Food Security; Food Labeling; Nonprofit; Food; Social Entrepreneurship; Social Enterprise; Nonprofit Organizations; Nutrition; Health
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