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Show Results For
- All HBS Web
(1,032)
- People (1)
- News (178)
- Research (574)
- Events (8)
- Multimedia (3)
- Faculty Publications (368)
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- 10 Jun 2008
- First Look
First Look: June 10, 2008
key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers. Purchase this case:... View Details
Keywords: Martha Lagace
- 30 Aug 2011
- First Look
First Look: August 30
Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base, and typically grabbed high... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
of declining, she must decide whether to continue her focus on the alarm clock category or to branch out into new categories. If the former, the question is which segments to pursue and what features to develop, and, if the latter, the... View Details
Keywords: Sean Silverthorne
- 01 Aug 2005
- Research & Ideas
How to Choose the Best Deal
presents special strategic and tactical challenges. (See the sidebar "Linked Negotiations" for descriptions of three categories of such talks.) This article focuses on "birds in the bush"—situations in which, like Jim,... View Details
Keywords: by Michael Wheeler
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple products during a season and investigate a new reason why frequent assortment rotations can be valuable to a retailer.... View Details
Keywords: Dina Gerdeman
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
product category to attract the customer into the store (measured by the category market share); (2) sharing real estate in malls by building clusters of SMI stores and brands (measured by sales per square... View Details
- 10 Aug 2020
- Research & Ideas
COVID's Surprising Toll on Careers of Women Scientists
infrastructure needed to support women with children.” Myers, Lakhani, and their co-researchers queried nearly half a million scientists across some 20 categories for their work in mid-April, roughly one month into widespread shutdowns... View Details
- 17 Mar 2015
- First Look
First Look: March 17
even rational in making funding decisions. Drawing on a panel of national experts and comprehensive data from the largest crowdfunding site, we examine funding decisions for proposed theater projects, a category where expert and crowd... View Details
Keywords: Sean Silverthorne
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
this category has lower performance along traditional metrics but offers new benefits around convenience, customization, and simplicity that fit squarely with a customer's behavior patterns and priorities. The business model supports... View Details
- 01 Nov 2011
- First Look
First Look: Nov. 1
and teaching on risk management, we identify three categories of risk and elaborate on the ways companies can identify and mitigate them, with particular emphasis on strategy execution risks. Managing the Multiple Dimensions of Risk—Part... View Details
Keywords: Sean Silverthorne
- 17 Apr 2007
- First Look
First Look: April 17, 2007
P&G Harvard Business School Case 706-435 In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
products to displace locally customized varieties. What factors do seem to matter? A: In some products, unlike most categories of TV programming, willingness-to-pay may actually be higher for globally or regionally standardized products... View Details
Keywords: by Martha Lagace
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
categories of Health Performance Indicators can offer up objective data about the current status of a building and identify meaningful fluctuations over time. How are these HPIs gathered and interpreted? With a combination of settings,... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
Once a company grows large enough to scale, says Cespedes, it’s important that managers think strategically about segmenting its market, not just “partitioning” it into broad categories such as health care or financial services. Cespedes... View Details
- 05 Dec 2012
- What Do You Think?
Should Managers Bother Listening to Predictions?
should not however be slaves to the plan or the prediction they are following and must ask how firm-wide competencies can be developed to handle changes in predictions." And there are situations in which predictions can be very helpful. Peter Everett commented:... View Details
Keywords: by James Heskett
- 12 Jun 2012
- First Look
First Look: June 12
External risks arise from events outside the company and are beyond its influence or control. Sources of these risks include natural and political disasters and major macroeconomic shifts. Risk events from any category can be fatal to a... View Details
Keywords: Sean Silverthorne
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
high at that outlet, while the Boston store might stock relatively few items in this category because demand is lower there. Why don't more retailers customize their inventories? The answer, as we explain later on, lies in slow supply... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
control, and contractual flexibility," they maintain. "Thus it looms as a potential complement or substitute for all of the major categories of existing media and appears capable of serving a wide range of communications... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are drawn from the same View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1865878 The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments Authors:Qiang Liu, Thomas J. Steenburgh, and Sachin Gupta Abstract... View Details
Keywords: Sean Silverthorne