Categories - Publications - Faculty & Research

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer products. It opened up new product View Details

Keywords: by Geoffrey Jones; Consumer Products

Fast Answer

Employers by city (United States)

How do I find the major employers in a U.S. city or metropolitan area? Use the American City Business Journals database. Digital editions of weekly business journals and electronic versions of the Book of Lists which include ranked lists of companies in... View Details

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Research - Behavioral Finance & Financial Stability

here , Jeremy’s other research here , and Adi’s other research here . More Info U.S. monetary policy and emerging market credit cycles By: Falk Bräuning & Victoria Ivashina JUNE 2020 For emerging market economies (EMEs), foreign bank loans are the most important View Details

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

alternative fuels and trucks. These emissions are still relatively small compared to those at the farm level, so we were excited to learn about their farmer sustainability initiatives. Farmer Sustainability Incentives. Because Arla is a farmer-owned cooperative,... View Details

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Strategy Awards & Honors - Faculty & Research

Case Centre in 2015/16, 2016/17, 2017/18 and 2018/19. 2018 Bharat N. Anand : Winner of the 2018 Axiom Business Book Award Silver Medal for the Best Book in the Business Theory category for The Content Trap: A Strategist's Guide to Digital... View Details

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

from some 250 million online job listings, sorting them into categories including country, city, job type, and industry. San Francisco and Boston lead remote offerings The pattern in all categories? Variety. “Remote-work posting shares... View Details

Keywords: by Rachel Layne

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Technology & Operations Management Awards & Honors - Faculty & Research

: Elected as a Member of the American Academy of Arts and Sciences in 2024. Amy C. Edmondson : Winner of the 2024 Society for Advancing Business Editing and Writing (SABEW) Award in the Management and Leadership category for Right Kind of... View Details

10 Aug 2015
Research & Ideas

New Medical Devices Get To Patients Too Slowly

working paper by Ariel Dora Stern, an assistant professor at Harvard Business School. “There is a huge delay associated with being the first product to enter a new device market” She found that first movers in a particular category spent... View Details

Keywords: by Michael Blanding; Health; Technology

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Finance Awards & Honors - Faculty & Research

Annuities” ( The Review of Financial Studies , 2022) with Shan Ge and Johnny Tang. Benjamin C. Esty : Winner of the 2023 Case Centre Award in the Finance, Accounting and Control category for “Valuing Snap After the IPO Quiet Period (A)”... View Details

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HBS - Financials | Supplemental Financial Information

percent from a year earlier to $19 million. Housing, Rents, Interest Income & Other With more students on campus in fiscal 2022, total revenue from the housing, rents, and other category increased by $3 million from the prior year to $19... View Details

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Design Thinking Course | HBS Online

applying your knowledge through two weeks of project work. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating... View Details

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

we have to define "success." If we define success from the perspective of the manufacturer, then there have been success stories. For instance, I think coffee is a product category that has successfully used downsizing. For the longest... View Details

Keywords: by Manda Salls

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Negotiation Course Online | HBS Online

every three to five minutes and applying your knowledge through peer feedback, negotiation simulations, and a capstone assignment. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different... View Details

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

Microsoft products by independent reviewers. We found that Microsoft products were consistently rated highly when compared to competitive offerings, a result that held true across different product categories and over time. On average,... View Details

Keywords: by Sean Silverthorne

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

the regional or national electorate. It is difficult to find renowned corporate leaders who fit this category because in business, typically, the Chameleons are weeded out before they reach the top. The world of politics is another... View Details

Keywords: by Mitch Maidique

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

category of products. Take for example the "Got Milk" advertising campaign, which is intended to increase demand for a category of products, milk. In contrast, an advertisement that points out how... View Details

Keywords: by Dina Gerdeman

24 Apr 2019
Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months, he says. That acceleration was especially true for categories like electronics and... View Details

Keywords: by Roberta Holland; Retail

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General Management Awards & Honors - Faculty & Research

Apgar Award for Innovation in Teaching. 2023 Nien-he Hsieh : Winner of the 2023 Case Centre Award in the Ethics and Social Responsibility category for “Global Sourcing at Nike” (HBS Case 619-008) with Michael Toffel and Olivia Hull.... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

for advertising, he told his colleagues that the Web "makes an enormous amount of sense for certain categories of advertisers. But we're never going to be out there selling Internet ads for Pampers." Less then twelve months... View Details

Keywords: by Susan Young

Research Summary

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

By: Rakesh Khurana

In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details

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