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  • February 2008 (Revised May 2009)
  • Supplement

Avaya (D): Early Results of the Demand Generation Initiative

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Cooperation; Sales
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Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
  • Web

Featured Topics - Faculty & Research

History Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Entrepreneurship Global Health Care Impact Investments Impact-Weighted Accounts Institute for Business in Global... View Details
  • September 2010 (Revised November 2010)
  • Case

J.P. Morgan Private Bank: Risk Management during the Financial Crisis 2008-2009

By: Anette Mikes, Clayton S. Rose and Aldo Sesia
Mary Erdoes, the CEO of JP Morgan's asset management business, and three colleagues provide insights into risk management issues faced by the firm's private bank during the financial crisis in 2008–2009. The case provides perspective on the philosophy with which they... View Details
Keywords: Judgments; Financial Crisis; Globalized Firms and Management; Management Analysis, Tools, and Techniques; Risk Management; Mathematical Methods; Banking Industry; United States
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Mikes, Anette, Clayton S. Rose, and Aldo Sesia. "J.P. Morgan Private Bank: Risk Management during the Financial Crisis 2008-2009." Harvard Business School Case 311-003, September 2010. (Revised November 2010.)
  • 25 Mar 2022
  • News

Assistant Professors Natalia Rigol and Ben Roth: Empower

  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

Economist. HBS professor William Sahlman, who studied Osher's career and wrote the case study on his company, Dr. John's Products, Ltd., said in an introduction that while much of Osher's success might look from the outside to have been... View Details
Keywords: by Dennis Fisher; Consumer Products

    How Google Sold Its Engineers on Management

    High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details
    • Web

    Capstone | MBA

    discussions. Like in the case method classroom, the presenter, advisors, and fellow students share their opinions and experiences. It’s a collegial conversation, a debate stage, a celebration of hard work,... View Details
    • October 2023
    • Case

    CornerUp: Digitizing the Corner Store

    By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva
    In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details
    Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States
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    Rodríguez Arregui, Álvaro, Stacy Straaberg, and Diego Zainos De La Sota Riva. "CornerUp: Digitizing the Corner Store." Harvard Business School Case 824-005, October 2023.
    • 2025
    • Working Paper

    Trade and Industrial Policy in Supply Chains: Directed Technological Change in Rare Earths

    By: Laura Alfaro, Harald Fadinger, Jay Schymik and Gede Virananda
    Trade and industrial policies, while primarily intended to support domestic industries, may unintentionally stimulate technological progress abroad. We document this mechanism in the case of rare earth elements (REEs)—critical inputs for manufacturing at the knowledge... View Details
    Keywords: Industrial Policy; Global Value Chains; Directed Technological Change; Input-output Linkages; Innovation; Trade; Metals and Minerals; Technological Innovation; Supply Chain; Technology Industry
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    Alfaro, Laura, Harald Fadinger, Jay Schymik, and Gede Virananda. "Trade and Industrial Policy in Supply Chains: Directed Technological Change in Rare Earths." Harvard Business School Working Paper, No. 25-059, May 2025.
    • 2019
    • Working Paper

    The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work

    By: Hila Lifshitz - Assaf and Frank Nagle
    Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
    Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
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    Lifshitz - Assaf, Hila, and Frank Nagle. "The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work." Working Paper, April 2019.
    • 2007
    • Article

    Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation

    By: Arthur A. Daemmrich
    In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative... View Details
    Keywords: Brands and Branding; Policy; Risk Management; Government Legislation; Risk and Uncertainty; Goals and Objectives; Customers; Pharmaceutical Industry; Health Industry; United States
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    Daemmrich, Arthur A. "Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation." Pharmacy in History 49, no. 2 (2007): 61–75.
    • 2014
    • Teaching Note

    Fine Harvest Restaurant Group

    By: Clara X. Chen, Kenneth A. Merchant, Tatiana Sandino and Wim Van der Stede
    The Fine Harvest Restaurant Group cases A and B examine a company's design of a new system to evaluate the performance (and determine the bonuses) for its restaurant managers. Fine Harvest had traditionally evaluated restaurant managers based on store margins and had... View Details
    Keywords: Incentive Systems; Relative Performance Evaluation; Restaurant Industry; Accounting; Economics; Human Resources; Measurement and Metrics; Labor; Performance; Salesforce Management; Retail Industry; North and Central America
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    Chen, Clara X., Kenneth A. Merchant, Tatiana Sandino, and Wim Van der Stede. "Fine Harvest Restaurant Group." University of Southern California, Marshall School of Business Teaching Note, 2014.
    • Article

    Private and Civil Society Governors of Mercury Pollution from Artisanal and Small-scale Gold Mining: A Network Analytic Approach

    By: Kristin Sippl
    Artisanal and small-scale gold mining (ASGM) is both a subsistence livelihood for millions of people and the leading source of mercury pollution globally. The United Nation’s 2013 Minamata Convention on Mercury aims to address this challenge, but such public regulatory... View Details
    Keywords: Artisanal And Small-scale Mining (ASM); Private Governance; Gold; Mercury; Mining; Governance; Networks; Pollutants; Research
    Citation
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    Sippl, Kristin. "Private and Civil Society Governors of Mercury Pollution from Artisanal and Small-scale Gold Mining: A Network Analytic Approach." Extractive Industries and Society 2, no. 2 (April 2015): 198–208.
    • March 2012 (Revised January 2013)
    • Case

    Boston Children's Hospital: Measuring Patient Costs

    By: Robert S. Kaplan, Mary L. Witkowski and Jessica A. Hohman
    The case describes two pilot projects on applying activity-based costing to measuring the cost of treating patients. It presents process maps and financial data relating to the processes used during (1) an office visit to a plastic surgeon for three different diagnoses... View Details
    Keywords: Health Care; Time-Driven Activity-Based Costing; Costing; Hospitals; Activity Based Costing and Management; Mathematical Methods; Health Industry
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    Kaplan, Robert S., Mary L. Witkowski, and Jessica A. Hohman. "Boston Children's Hospital: Measuring Patient Costs." Harvard Business School Case 112-086, March 2012. (Revised January 2013.)
    • 11 Sep 2023
    • Blog Post

    Reflections on My First Semester Teaching at HBS

    to the visitors - it's intimidating to visit HBS; it definitely took me a month in the classroom to settle into my more authentic self.) 2. Taking risks - In our entrepreneurship teaching group, we talk about how the case View Details
    • 2018
    • Book

    Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level

    By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)
    As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a... View Details
    Keywords: History; Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; United States
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    Sebenius, James K., R. Nicholas Burns, and Robert H. Mnookin (with a forward by Henry A. Kissinger). Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level. New York: HarperCollins, 2018.
    • 06 Sep 2016
    • Blog Post

    What Makes the HBS MBA unique?

    there are five key things that make the HBS MBA unique. 1. The Case Method As you’ve probably heard, the case method is the foundation for the... View Details
    • 01 Jun 2022
    • Blog Post

    Five Lessons From My First Year at HBS

    lives when we find ourselves at crossroads. For me, HBS has been a great opportunity to practice reconnecting with myself, my values, and beliefs for these future crossroads. 4. There’s never a right answer, but have an opinion. The HBS View Details
    • 21 May 2013
    • First Look

    First Look: May 21

    methods and to make decisions on quantitative analysis. This book offers a variety of practical tools and examples to improve a manager's understanding of business analytics, and to enhance their thinking and decision processes.... View Details
    Keywords: Sean Silverthorne

      Stephen P. Bradley

      Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

      Keywords: e-commerce industry; financial services; health care; high technology; internet; pharmaceuticals; telecommunications
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